Tv advert detailed analysis for unit 18

1. Name: __________________________
BTEC Creative Media Production
Advert Analysis
Name of Product: Sony Bravia TV by Fallon Worldwide.
Advert Details (what happens?):
In the advert you can see over a quarter of a million multi-coloured bouncy balls bouncing
through the streets of San Francisco then at the end of the advert the words ‘Colour like no
other’ and an image of the new Sony Bravia TV to ahow what the advertisement is for.
Music & Sound Effects:
They use the song ‘Heartbeats’ by Jose Gonzalez throughout the entire advertisement until
they show the TV at the end.
Text:
Towards the end of the advert the words ‘Colour like no other’ appear on screen and then
the product brand name ‘Sony Bravia’ appears on screen to make sure the audience knows
exactly what they’re advertising.
Group Roles:
Audience:
I think this advert would appeal to TV owners or people looking to buy a TV, Middle-
Upper class people who earn a reasonable amount of money, children by using all the
colours, families and tech enthusiasts who are fans of good quality colour contrast etc.
Message:
I think the message of this advert is that the colour you get from this specific brand of TV
is better quality than anything you’ll ever see on other TV’s almost like it’s real life.