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Working Title:
Coca Cola Radio Advert
What is it called?
Target Platform:
I’d like to get it on Radio One as that’s a big show and lots of people would hear it.
Genre:
It’s a Sport/Advert.
Language / Territories
Mainly English-speaking countries
Synopsis / Treatment / Story / How the storyline/narrative/game plays out:
It’s the 90th minute and England need to score a free kick to win the world cup.
One Line Sales Pitch:
Coke brings people together.
Style (similar products and graphical style):
Pepsi and Irn Bru because they’re soft drinks that resemble Coca Cola
Audience:
16-19 male and female football fans.
Legal & Ethical Considerations:
It wouldn’t be unethical because we would make it non-biased, and we won’t name
the losing club.

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Formal proposal radio ad

  • 1. Working Title: Coca Cola Radio Advert What is it called? Target Platform: I’d like to get it on Radio One as that’s a big show and lots of people would hear it. Genre: It’s a Sport/Advert. Language / Territories Mainly English-speaking countries Synopsis / Treatment / Story / How the storyline/narrative/game plays out: It’s the 90th minute and England need to score a free kick to win the world cup. One Line Sales Pitch: Coke brings people together. Style (similar products and graphical style): Pepsi and Irn Bru because they’re soft drinks that resemble Coca Cola Audience: 16-19 male and female football fans. Legal & Ethical Considerations: It wouldn’t be unethical because we would make it non-biased, and we won’t name the losing club.