1. BTEC Creative Media Production – Advert Analysis Name:__________________
*** All 4 adverts went viral and became popular worldwide. They used social media to achieve this***
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
John West
“Bear fight”
Year: 2000
 Documentary style
 John West fighting a bear for
salmon
 Only text on screen is the name
of the product “John West red
salmon”
 Voice over – narration
 Bear sounds
 Fighting effects
 Speech “oh look salmon”
 People who
like salmon
 Shoppers
(mums)

 John West does all
the hard work, to
bring us the food.
Honda
“The cog”
Year 2003
 Various car parts arranged in a
domino effect
 Resulting and leading to the end
product – Car
 Accord (Car type)
 Honda “the power of dreams”
 Sound effects of parts moving
(clinking, rolling etc…)
 Song : Another one bites the
dust – Queen
 Voice over : “Isn’t it nice when
things just work
 Drivers
 Honda lovers
 Families
 Older people
 Well-built/designed
 Reassuring the
buyers that this car
will last and has
been intricately
made
Skittles
“Midas touch”
Year 2007
 Old man in an office
 Everything he touches turns into
skittles
 Skittles (packet) “ touch the
rainbow taste the rainbow”
 Generic office noises (talking,
phones ringing etc….)
 Skittles falling and hitting the
floor/desk
 Kids
 Adults
 Used
humour to
sell the
product
 Fun product
 Not to be taken too
seriously
T-Mobile
“Dance”
Year 2009
 Flash mob
 People dancing in a train station
(large public area)
 “life’s for sharing”
 Compilation of various songs
and music styles (rock,
dance,classic etc….)

 Anybody
who has a
phone
 Life’s for sharing”