1. BTEC Creative Media Production – Advert Analysis Name:__________________
Name of Product Visual / Text Music / Sound FX Audience Meaning / Message
Honda 2003
“cog”
Wieden+Kennedy
Cra parts placed in a domino effect
that shows what the car is made of
(rube Goldberg)
Scielent but for the each sound the
individual car parts make whe they
hit eachother and halfway the song
rappers by the sugarhill gang plays
Adults, families,
people who can
drive
That the car is a big
family estate car, that
works perfectly and it
emphasied when at the
end it says “isn’t it nice
when something just
works”
Sony “Bravia”
2005
Fallon worldwide
Multi coloured balls falling down a
street in San Fransisco
Song called “heartbeats” by
Gonzalez
Adults, fans of
sony products,
people who want
high quality
images
“colour like no other” be
able to enjoy TV like
nothing you’ve ever seen
before
John Smith “ballo
skills” TBWA
(2002)
Generic football pitch with
footballers doing ball skills and a
man just comnes in and kicks it
over the fence
Peter Kay saying “HAVE IT!”
comical sound to make it funny
(diegetic)- belongs to the advert
Footballers, young
people (18+), men
First to use humour to
produce money. “no
nonsense” what you see
is what you get
2. T-Mobile “Dance”
Saatchi & Saatchi Flash Mob, 350 dancers at
Liverpool street in London “Sout” by Lulu, Yaz-“The Only Way
Is Up”, “Dontcha” by The Pussay
Cat Dolls, “Blue Danube”-Straouss,
“Get Down On it” by Cool and the
Gang, “Since You’ve Been Gone” by
Rainbow, “My Boy Loolipop” by
Milly, “Do You Love me” by
The Contors
People who want a
network who will
allow you to share
your life, for a
younger audience
Life is for sharing
