How can you shift perceptions on your content, and infinitely increase the amount of traction and engagement your content makes? By adding context to your content you can significantly alter how your content is perceived, engaged with and shared.

1. Pu#ng
Your
Content
in
Context
Marni
Mandell
&
Yael
Kochman
Roojoom
August
5,
2014
#AddContext

2. What
is
Context?
2

3. Context
=
Content
+
Readers/Users
3

4. Defining
the
Reader
4
1
Personal
Behaviors
2
PotenDal
User
SituaDons
3
Ambient
Data

5. Great
Context
in
Content
5

6. Making
the
Content
Valuable
6
1
Value
–
Is
It
New?
2
Must
Solve
Customer
Problems
3
Must
Create
an
AcDon

7. Audience
+
Content
Formula
7
+
=

8. What
is
Roojoom?
8
Roojoom
is
a
content
markeOng
plaQorm
that
connects
and
publishes
mulOple
pieces
of
content
together
into
a
story
that
keeps
your
audience
engaged,
focused
and
on
track.

9. Context
+
Content
=
Story
9

10. Using
Context
for
Thought
Leadership
10

11. Add
Thought
Leadership
to
Content
11

12. Where
do
you
find
Roojooms
?
12
1
Social
Media
2
NewsleQers
3
Embedded
in
websites
&
blogs
4
Search
Engines

13. DistribuOon
to
Create
Context
13
1
Which
Social
Media
PlaTorm
2
Timing
3
Frequency

14. Using
Oktopost
to
Add
Context
14

15. Oktopost
Case
Study
–
Time/Place
15

16. DissecOng
Great
Content
16
Universally
engaging
language
Who?
PotenOal
User
SituaOon
What
do
they
care
about?
What
will
connect
them?

17. Your
Contextual
Checklist
17
Who?
þ
What
Do
They
Care
About?
þ
What
Time/Place
Is
Best?
þ
What
Will
Connect
Them
to
Your
Content?
Be
personal!
þ

18. Summary
18
1
Define
Your
Reader
2
Make
the
Content
Valuable
3
Become
a
Thought
Leader
By
Adding
Context
4
When
DistribuDng
–
Think
of
Time
&
Place

19. THANK
YOU
Marni
Mandell
@MarniMand
@Roojoom
www.roojoom.com