Since the 1450s, we have been improving the reading experience. In a comparative instance, all of that work is seemingly discarded by the process of digital content creation and distribution. Is it possible to apply that history when we work with markup languages and distribute the same content over so many channels? Does the medium even matter anymore? In this session, you will hear an old take on a new problem. While there is some history, you will also be presented with possible solutions to problems of comprehension, retention, readability, and overall user experience from content.
Opencamp: Future-Proofing Wordpress ContentKeith Anderson
In this session, Keith Anderson will display for all to see the ugly underbelly of what's in the database of a Wordpress blog and what that means for blog longevity. He will show you what he did to convert to Wordpress from the ancient Postnuke platform without losing search rankings. He will also build a case for you to crack a book and learn some markup skills to save yourself from dialing the suicide hotline if you ever have to change platforms.
Opencamp: Future-Proofing Wordpress ContentKeith Anderson
In this session, Keith Anderson will display for all to see the ugly underbelly of what's in the database of a Wordpress blog and what that means for blog longevity. He will show you what he did to convert to Wordpress from the ancient Postnuke platform without losing search rankings. He will also build a case for you to crack a book and learn some markup skills to save yourself from dialing the suicide hotline if you ever have to change platforms.
“Người bán hàng một phút” chọn biểu tượng này để nhắc nhở họ luôn dành ra một phút mỗi ngày để nhìn lại và ghi nhớ rằng mỗi khách hàng là một cá thể với những sở thích và tích cách riêng...
Breaking content apart from design during the rise of hypermedia may have had far-reaching consequences on how people learn, remember, and reference knowledge. We are well-acquainted with our content, but to what extent did those design decisions influence how we communicate? Have we lost sight of context? Just what is context and do we need a strategy now for that, too?
In this session, we will explore a logical way of thinking about context within content strategy. We will also walk through a flexible, adaptable model for context strategy. Takeaways from this session include real-world strategies for framing your own in-house or project context.
Nhằm mang lại một nơi thư giản, giải trí và thoải mái nhất có thể cho khách hàng với không gian tuyệt đẹp, được các chuyên viên chăm sóc tận tình, chu đáo khiến bất cứ ai đến cũng luôn có cảm giác thích thú, mọi nỗi nhọc nhằn, lo lắng dường như tan biến.
Đây là khu phức hợp bao gồm nhiều dịch vụ gồm khu hồ bơi mái vòm kết hợp massage, spa, thể dục thể hình, aerobic, nhà hàng, bar và cà phê.
Đó chính là ý tưởng được đưa ra để thực hiện dự án R.E.C.
Dự án R.E.C là viết tắt của “ Relax – Entertainmemt – Comfortable” có thể mang lại tất cả những điều đó cho mọi khách hàng.
Hoạt động Xuất Nhập Khẩu bao gồm ba hoạt động chính sau:
-Mậu dịch nhập khẩu (Import trade)
-Mậu dịch xuất khẩu (Export trade)
-Mậu dịch tập trung XNK (Entrepot trade)
"Capabilities deck" for a digital content agency. Includes an introduction to the business challenges we solve, our team, our approach, rates, and services.
Content and concepts by Margot Merrill Fernandez.
Presentation design by https://www.liquidformdesign.com/
Structure of the presentation inspired by this article: https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0
Add Context to Your Content to Make an Impactmarni_roojoom1
How can you shift perceptions on your content, and infinitely increase the amount of traction and engagement your content makes?
By adding context to your content you can significantly alter how your content is perceived, engaged with and shared.
LavaCon 2017 - Snakes and Ladders: Content Collaboration with Subject Matter ...Jack Molisani
This workshop equips participants with planning tactics for laying out your next content change initiative. Participants will leverage a planning framework and participate in an interactive process of identifying key project opportunities and risks as well as exploring their own project roadmap. In this workshop, the project scenario focuses on how a content management system can be leveraged to facilitate content collaboration with subject matter experts. The topic will be approached using the familiar board game of Snakes and Ladders.
As content has become an ubiquitous part of our lives, content strategy has evolved from a modest practice into a global discipline that reaches across existing areas of digital expertise and shapes new opportunities for content specialists. Content design is one such opportunity.
Informed by content strategy, content design has emerged in recent years thanks to the brilliant work of pioneers like the GDS Team at GOV.UK. Where content strategy excels (pun intended) at the meticulous work of enterprise site redesigns and the like, content design is ideal for the iterative sprints often associated with product design.
At its core, content design empowers creative thinkers and systematic doers who understand the nature of interactive content to partner with designers and technologists in order to build amazing digital products that meet the needs of real people. Join Content Director Hawk Thompson to find out how the multidisciplinary design team at Chaotic Moon Studios has incorporated content design into its agile-informed process for product engagements and hear how this emergent discipline is shaping the future of digital content in bold new ways.
The tide of available information continues to rise.The opportunities that come from open access, linked data, sharing resources with other institutions, and standards-based data are enticing - and perhaps overwhelming? Emerging design approaches help you find ways to make the most of your opportunities for new types of interactions and engagement with Information Objects. They focus on:
- Exploration, serendipity, use: Rich, relevant design requires an intimate understanding of information and the way people interact with it. It's more than attractive styling - although that's important. It's about people engaging in ways that stimulate the intellect and the experience. People need to find information, use it, relate other information to it, and share it for decades to come.
- Scalability, persistence, authority: Rich, relevant design also takes the long view. Understanding that the integrity of the information matters. This is increasingly important as we move toward more linked, open, and born digital cultural information.
Your institution becomes a gateway to an ecosystem of artistic imagery, scholarly insights, history, perspectives, and related objects. Other people will use your information to create new interpretations and works, which then build on what you hold. Curating information may be perceived as a burden (to be made easier!), yet it is a significant opportunity to reinforce the value and authority of institutions that enhance the information ecosystem.
Masterclass on the integration of service design and content strategy given at the Service Design Global Conference 2016 in Amsterdam.
Learn how to apply content strategy to customer journeys, enriching one of the best-known service design deliverables with critically important new layers.
Training: The Missing Element of Content GovernanceRick Allen
When we think about content governance, we tend to consider roles, responsibilities, workflow, and documentation. But there’s an element to content governance that is equally important and often overlooked: training.
Fundamentally, content governance requires educating everyone involved in the publishing process—including content planning, creation, editing, publishing, and measurement. All this while considering numerous publishing channels and communication goals. To be successful, content relies on a cultural support for governance with active sharing and learning.
Building a content governance culture means we all need to be teachers—and students.
• Learn to assess content governance readiness, including existing expertise and knowledge gaps.
• Find out how to strengthen your content governance plan by making good use of staff resources.
• See how to create a scalable content governance training model.
• Discover how to foster a content culture and empower content contributors to do great work.
“Người bán hàng một phút” chọn biểu tượng này để nhắc nhở họ luôn dành ra một phút mỗi ngày để nhìn lại và ghi nhớ rằng mỗi khách hàng là một cá thể với những sở thích và tích cách riêng...
Breaking content apart from design during the rise of hypermedia may have had far-reaching consequences on how people learn, remember, and reference knowledge. We are well-acquainted with our content, but to what extent did those design decisions influence how we communicate? Have we lost sight of context? Just what is context and do we need a strategy now for that, too?
In this session, we will explore a logical way of thinking about context within content strategy. We will also walk through a flexible, adaptable model for context strategy. Takeaways from this session include real-world strategies for framing your own in-house or project context.
Nhằm mang lại một nơi thư giản, giải trí và thoải mái nhất có thể cho khách hàng với không gian tuyệt đẹp, được các chuyên viên chăm sóc tận tình, chu đáo khiến bất cứ ai đến cũng luôn có cảm giác thích thú, mọi nỗi nhọc nhằn, lo lắng dường như tan biến.
Đây là khu phức hợp bao gồm nhiều dịch vụ gồm khu hồ bơi mái vòm kết hợp massage, spa, thể dục thể hình, aerobic, nhà hàng, bar và cà phê.
Đó chính là ý tưởng được đưa ra để thực hiện dự án R.E.C.
Dự án R.E.C là viết tắt của “ Relax – Entertainmemt – Comfortable” có thể mang lại tất cả những điều đó cho mọi khách hàng.
Hoạt động Xuất Nhập Khẩu bao gồm ba hoạt động chính sau:
-Mậu dịch nhập khẩu (Import trade)
-Mậu dịch xuất khẩu (Export trade)
-Mậu dịch tập trung XNK (Entrepot trade)
"Capabilities deck" for a digital content agency. Includes an introduction to the business challenges we solve, our team, our approach, rates, and services.
Content and concepts by Margot Merrill Fernandez.
Presentation design by https://www.liquidformdesign.com/
Structure of the presentation inspired by this article: https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0
Add Context to Your Content to Make an Impactmarni_roojoom1
How can you shift perceptions on your content, and infinitely increase the amount of traction and engagement your content makes?
By adding context to your content you can significantly alter how your content is perceived, engaged with and shared.
LavaCon 2017 - Snakes and Ladders: Content Collaboration with Subject Matter ...Jack Molisani
This workshop equips participants with planning tactics for laying out your next content change initiative. Participants will leverage a planning framework and participate in an interactive process of identifying key project opportunities and risks as well as exploring their own project roadmap. In this workshop, the project scenario focuses on how a content management system can be leveraged to facilitate content collaboration with subject matter experts. The topic will be approached using the familiar board game of Snakes and Ladders.
As content has become an ubiquitous part of our lives, content strategy has evolved from a modest practice into a global discipline that reaches across existing areas of digital expertise and shapes new opportunities for content specialists. Content design is one such opportunity.
Informed by content strategy, content design has emerged in recent years thanks to the brilliant work of pioneers like the GDS Team at GOV.UK. Where content strategy excels (pun intended) at the meticulous work of enterprise site redesigns and the like, content design is ideal for the iterative sprints often associated with product design.
At its core, content design empowers creative thinkers and systematic doers who understand the nature of interactive content to partner with designers and technologists in order to build amazing digital products that meet the needs of real people. Join Content Director Hawk Thompson to find out how the multidisciplinary design team at Chaotic Moon Studios has incorporated content design into its agile-informed process for product engagements and hear how this emergent discipline is shaping the future of digital content in bold new ways.
The tide of available information continues to rise.The opportunities that come from open access, linked data, sharing resources with other institutions, and standards-based data are enticing - and perhaps overwhelming? Emerging design approaches help you find ways to make the most of your opportunities for new types of interactions and engagement with Information Objects. They focus on:
- Exploration, serendipity, use: Rich, relevant design requires an intimate understanding of information and the way people interact with it. It's more than attractive styling - although that's important. It's about people engaging in ways that stimulate the intellect and the experience. People need to find information, use it, relate other information to it, and share it for decades to come.
- Scalability, persistence, authority: Rich, relevant design also takes the long view. Understanding that the integrity of the information matters. This is increasingly important as we move toward more linked, open, and born digital cultural information.
Your institution becomes a gateway to an ecosystem of artistic imagery, scholarly insights, history, perspectives, and related objects. Other people will use your information to create new interpretations and works, which then build on what you hold. Curating information may be perceived as a burden (to be made easier!), yet it is a significant opportunity to reinforce the value and authority of institutions that enhance the information ecosystem.
Masterclass on the integration of service design and content strategy given at the Service Design Global Conference 2016 in Amsterdam.
Learn how to apply content strategy to customer journeys, enriching one of the best-known service design deliverables with critically important new layers.
Training: The Missing Element of Content GovernanceRick Allen
When we think about content governance, we tend to consider roles, responsibilities, workflow, and documentation. But there’s an element to content governance that is equally important and often overlooked: training.
Fundamentally, content governance requires educating everyone involved in the publishing process—including content planning, creation, editing, publishing, and measurement. All this while considering numerous publishing channels and communication goals. To be successful, content relies on a cultural support for governance with active sharing and learning.
Building a content governance culture means we all need to be teachers—and students.
• Learn to assess content governance readiness, including existing expertise and knowledge gaps.
• Find out how to strengthen your content governance plan by making good use of staff resources.
• See how to create a scalable content governance training model.
• Discover how to foster a content culture and empower content contributors to do great work.
Bare Bones Content Strategy: How to Create a Sustainable Governance PlanRick Allen
As content professionals, we strive for clear, concise communication on the web. We cut clutter, hone our message, and plan for purposeful content.
Just like our content should be straightforward, so should our plan for making content happen. “Simple” is understandable and manageable. “Complex” is confusing and time-consuming. We need to take the right steps, not every step. We need to use the right tools, not every tool.
Ongoing content strategy requires cultural support for governance with buy-in from the top and bottom of our org chart. This means creating a content plan people understand, with straightforward tools and training people can use in their everyday work. Content strategy is complex. It’s our job to simplify it.
"We're all mad here": Fostering Metadiscourse on MetaliteracyDonna Witek
Presenters: Teresa Grettano and Donna Witek
Conference on College Composition and Communication, March 18-21, 2015, Tampa, FL
Abstract (excerpts):
This presentation will introduce attendees to the paradigm shift underway in the field of information literacy and serve as a model for collaboration between rhetoric & composition instructors and information literacy librarians. The presentation will be a “talk about the talk” instructors in these two disciplines can have in order to collaborate to design and deliver literacy instruction in and for the participatory information environments of the 21st century.
. . .
We co-presenters—an information literacy librarian and a rhetoric & composition professor—offer as a model for collaboration and metaliteracy instruction the conversations and processes through which our own collaboration developed and thrived. We co-design and co-teach a course called Rhetoric & Social Media into which information literacy, rhetorical theory, writing instruction, and metaliteracy are explicitly integrated. Our collaboration—both in its content and its form—has situated us on the front lines of literacy education and (inter)disciplinary identity on our campus, in and across our respective disciplines, and in higher education as a whole. We are engaged in teaching and research that focuses on analyzing students’ literacy practices, behaviors, dispositions, & abilities in the realm of social media and the effects of engagement in these participatory information environments on literacy and instruction; we are collaborating on first-year writing program development & assessment and sharing student learning outcomes across programs; and we are participating in curricular revision & assessment across campus and positioning literacy instruction in the center of our general education program. In short, it’s been an invigorating five years for us, though at times we have felt a little “mad” in introducing this metadiscourse into these crucible-like contexts.
The presentation title, “We’re all mad here,” playfully hints at some of the risks involved in entering this type of collaboration, in engaging in metadiscourse, and in studying and teaching metaliteracy. The “risk” theme of the conference will be addressed on three levels—the disciplinary, the institutional, and the classroom—by engaging the following questions: What does it look like to model this metadiscourse for students, in a course design and in co-teaching? What are the consequences? What does it look like to have this metadiscourse on campus, in program and curricular design, especially with colleagues who resist interdisciplinarity? What are the consequences? What does it look like to have this metadiscourse in our disciplines, with our colleagues, in our research, in defining ourselves for public and educational audiences? What are the consequences?
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.