Information creates relations. Using technology and contextual communications bridges the gap between internal and external functions. Collaboration and analytics, on any channel or device. See how top brands are utilizing censhare to optimize marketing production and create contextual customer experiences. censhare is a centralized content hub that acts as a single source of truth across analytics, product information, customer relationships, and business rules, enabling personalized communications delivered at the right time, across any channel. Unlimited connections and insightful analytics power your brand with customers on a global scale, 1:1.
Presented at Henry Stewart New York Digital Asset Management Conference 2015. See how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies to create a Content Marketing Hub, GoPro, BMW, top retailers have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. They’ve seen big gains in brand recognition, customer loyalty, and sales — and your company can, too. Use your DAM to build relationships that win markets, not just another campaign! Learn how you can:
- Build a cutting-edge content acquisition platform for owned, gained, and real-time media — just like marketing wunderkind GoPro.
- Create a content marketing exchange that simplifies the production and delivery of personalized brand communications — just like luxury brand leader BMW.
Visual content assets can be a significant contributor to the content marketing process and customer experience. Learn how four Cs — collaborate, customize, communicate, and connect — can help the community of the business manage digital assets.
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
Top 10 Strategies for Post-Pandemic Hospitality MarketingMilestone Inc
Travel demand has started its rebound, and already STR is projecting many US destinations are within 10% of their 2019 demand levels. Travelers are taking vacations, but are you getting them in the door? Now is the time to plan your digital marketing strategy so your hotel doesn’t miss out on this pent-up demand.
Our experts share trends, tips, and strategies to help you create a marketing plan now so you see a successful 2022.
Presented at Henry Stewart New York Digital Asset Management Conference 2015. See how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies to create a Content Marketing Hub, GoPro, BMW, top retailers have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. They’ve seen big gains in brand recognition, customer loyalty, and sales — and your company can, too. Use your DAM to build relationships that win markets, not just another campaign! Learn how you can:
- Build a cutting-edge content acquisition platform for owned, gained, and real-time media — just like marketing wunderkind GoPro.
- Create a content marketing exchange that simplifies the production and delivery of personalized brand communications — just like luxury brand leader BMW.
Visual content assets can be a significant contributor to the content marketing process and customer experience. Learn how four Cs — collaborate, customize, communicate, and connect — can help the community of the business manage digital assets.
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
Top 10 Strategies for Post-Pandemic Hospitality MarketingMilestone Inc
Travel demand has started its rebound, and already STR is projecting many US destinations are within 10% of their 2019 demand levels. Travelers are taking vacations, but are you getting them in the door? Now is the time to plan your digital marketing strategy so your hotel doesn’t miss out on this pent-up demand.
Our experts share trends, tips, and strategies to help you create a marketing plan now so you see a successful 2022.
Every customer interaction with a company is an opportunity for a lasting impression. When companies invest in Customer Experience improvements, they see revenue grow as high as 5x. As your customers' expectations increase, advances in CX management must keep pace.
Is a great customer experience an impossible ask? No. The challenge is where to start.
George Pace, Global Consulting Partner at Ogilvy Consulting, leads this webinar exploring the real ways Customer Experience drives revenue.
Ten years after the term ‘Big Data’ infiltrated the world of marketing, why is it still complex to embed it in the decision-making process? In this webinar, we delve into exploiting data and analytics in favor of your business.
Go Beyond Opens & Clicks: Using Data to Optimize Your Client's CampaignsLitmus
"It's ok, we have good open and click rates." How many times have you heard that from a client or colleague? A campaign's success is often based on a handful of metrics, but these rarely give a well-rounded portrait of true customer engagement.
Are open rates declining on mobile? Have desktop and webmail opens increased? How long do subscribers actually spend reading each message?
In this actionable webinar, we dive into the other (often more) important metrics your team should be using to develop your clients' emails.
Michael Heipel Concept & Consulting: Overview of servicesMichael Heipel
Service portfolio of Michael Heipel Concept and Consulting: Consulting, training and content marketing for trade show, congress and B2B event organizers
What's Next: Marketing Maturity & How To Achieve ItOgilvy Consulting
If you work in marketing today, you have very likely been thinking about things like rapid technology evolution, changing customer expectations and a dynamic and disruptive marketplace. Most companies we know are thinking about about Modern Marketing, but fewer are achieving the results they need.
In this webinar, we dive deeper into executing Modern Marketing at scale, and why it is crucial in an age where the stakes are raised for the CMO and the entire marketing function.
As 2017 draws to a close, we as marketers are developing strategies and tactics to continue to wow our customers in 2018. To help you get ahead, we've compiled a list from the team at Marketo on what they think is important to focus on in the coming year.
We are seeing an explosion of the use of Bots in the areas of sales and customer service, but what makes a Chatbot useful? During the recent rise in Chatbot popularity we have seen many bad deployments, so how can you avoid the pitfalls and ensure your Bot succeeds?
Join us to learn all about the new world of Chatbots, Artificial Intelligence, Neuro-linguistic programming, Machine Learning and best practices for deploying the technology for your business.
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
Top 50 B2B Marketing Case Studies of 2012BtoB Online
BtoB Online's Top 50 Marketing Case Studies of 2012 is a collection of 50 in-depth case studies from diverse companies. The result is comprehensive insight into the issues facing today's b2b marketer. By showcasing the experience of others, we hope to help readers arm readers with the crucial information they need to plan their own successful campaigns.
Top 50 Marketing Case Studies 2012 includes email case studies that explain how to stand out in a saturated marketing; lead generation stories that detail how to use video to increase leads, and social media stories that describe how to better connect with customers. In addition to the 19 email, lead gen and social media marketing case studies, Top 50 Marketing Case Studies 2012 contains over 30 case studies on direct marketing, event marketing, integrated marketing, video, and great b2b websites.
Packed with great info drawn straight from the experience of b2b marketers in the trenches, Top 50 Marketing Case Studies 2012 features case studies from companies such as Teradata, Hewlett Packard, AT&T, Canon, Amex, IBM, Pitney Bowes and Motorola Solutions.
How to maintain vibrancy in your marketing workforceSmart Insights
Personalization of a learning journey can make the difference between engagement and disengagement for employees.
In this practical webinar, we’ll look at:
- Training, performance and employee engagement
- Workplace learning trends
- Learning as a continuous UX
- Mapping the learning journey
A briefing on new marketing techniques and digital technologies that businesses should consider in 2018. Introduced with the Gartner Marketing Hype Cycle.
The Growing Role of Digital Marketing in B2B SalesNoble Studios
Digital marketing is playing an increasingly large role in B2B sales. Here's what you need to know in order to kickstart your digital marketing program. | Originally presented as a MasterClass in Bristol, U.K.
Improve Lead Quality with AI powered call trackingSmart Insights
Discover how top brands have incorporated Artificial Intelligence into their online lead generation strategy to generate a greater return on investment from Google Ads.
Google's data confirms that over 70% of sales leads are generated through inbound phone calls - find out how they used AI to discover whether the call was a sale or not in real time, enabling faster optimisation.
5 Key Takeaways:
- For offline sales, bridging the gap after they click hasn't always been possible, until now using Artificial Intelligence
- Call Tracking has its limitations without AI - you know you've had a call, but was it a new sale or a returning customer?
- Trying to match data from multiple systems won't always be accurate - create your own data with AI
- Using AI can speed up your call analytics, enabling you to understand in real-time what's happening with your lead generation strategy to implement real-time optimisation of your Google Ads.
- Generate more sales through better customer insight, not only from new customers, but returning customers and what keywords they are using to find you.
If you are looking at new ways to generate inbound telephone leads, improve the quality of leads or improve conversion then you should tune in for this webinar.
5 Digital Marketing Tools Worth Trying in 2016Happy Marketer
Why waste time trying to increase your productivity when there are tons of digital tools readily available? Here are 5 digital marketing tools to help you increase your productivity in 2016! http://www.happymarketer.com/
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
Oracle Buys Compendium: Adds Leading Content Marketing Platform to Oracle Elo...Ellen Funke
The Announcement
-- Oracle buys Compendium
-- Adds leading content marketing platform to Oracle Eloqua Marketing Cloud
-- The transaction has closed
-- About Compendium
-- Compendium’s content marketing solution helps companies plan, produce and deliver engaging content more effectively by aligning content with customer data and profiles
-- Established in 2007, Compendium is headquartered in Indianapolis, IN
-- Customers include leaders across many industries, and include CVENT, Gymboree, Trane and others
-- Combination creates advanced marketing platform that enables companies to effectively deliver targeted and compelling digital content throughout the customer lifecycle
-- Compendium’s data-driven approach enables companies to plan, produce, publish, and promote relevant content and analyze its performance across their customers’ buying and ownership journey
-- Oracle’s comprehensive Customer Experience solution includes the Oracle Eloqua Marketing Cloud and delivers complete management of the customer journey through unified data, integrated business process management and business analytics
-- Oracle Eloqua Marketing Cloud with Compendium is expected to enable modern marketers to align persona-based content to customers’ digital body language, to increase engagement, improve conversion and drive top-line revenue and loyalty
Oracle and Compendium
-- Oracle Eloqua and Compendium creates an advanced marketing platform that enables
companies to effectively deliver targeted and compelling digital content throughout the
customer lifecycle for an exceptional customer experience
-- Oracle Eloqua Marketing Cloud helps target audiences, know buyers, and automate multi-channel marketing campaigns
-- Compendium’s content marketing platform helps plan, publish, manage and measure engaging content across content types and channels
-- Oracle Analytics and Big Data solutions to improve measurement and performance
-- Together, Oracle and Compendium are expected to increase customer engagement,
drive top-line revenue and improve the return on marketing investment
-- Compendium’s management team and employees are expected to join Oracle and
continue their focus facilitating excellence in marketing
Información y matrícula: http://www.adeit.uv.es/postgrado-2010/fichabase.php?tipo=p21&codigo=10113160
I Postgrado "Gestión Empresarial de la Música", Universitat de València- ADEIT Fundació Universitat Empresa.
Un proyecto formativo único, orientado a titulados universitarios y profesionales de la industria musical interesados en adquirir o mejorar sus conocimientos para desarrollar su carrera profesional en el entorno de la Industria de la Música (discográficas, editoriales, management, producción de giras/conciertos/festivales...)
Con un equipo docente especializado, formado por profesorado de la Universitat de València y más de 30 profesionales de la Industria de la Música con una amplia experiencia en el sector.
Donde los alumnos aplicarán los conocimientos adquiridos en un entorno real, learning by doing a través de la experiencia Living Laboratory, con la cesión de artistas y profesionales por parte de las empresas colaboradoras, Warner Music Spain y Subterfuge Records.
Además, artistas nacionales e internacionales participarán en los diferentes case studies que completan el programa del curso.
Artistas confirmados: Olvido Gara "Alaska", José María Sanz "Loquillo", Juan Manuel Latorre "Vetusta Morla", Josh Rouse (EE.UU), Pau Donés "Jarabedepalo“ y Perico Sambeat.
Video de presentación: http://www.youtube.com/watch?v=8R6DuACYhVY
+INFO
Redes sociales:
Página Facebook: "Postgrado en Gestión Empresarial de la Música"
Perfil Facebook: "Post Música Universitat València"
Twitter: @postmusicauv
Every customer interaction with a company is an opportunity for a lasting impression. When companies invest in Customer Experience improvements, they see revenue grow as high as 5x. As your customers' expectations increase, advances in CX management must keep pace.
Is a great customer experience an impossible ask? No. The challenge is where to start.
George Pace, Global Consulting Partner at Ogilvy Consulting, leads this webinar exploring the real ways Customer Experience drives revenue.
Ten years after the term ‘Big Data’ infiltrated the world of marketing, why is it still complex to embed it in the decision-making process? In this webinar, we delve into exploiting data and analytics in favor of your business.
Go Beyond Opens & Clicks: Using Data to Optimize Your Client's CampaignsLitmus
"It's ok, we have good open and click rates." How many times have you heard that from a client or colleague? A campaign's success is often based on a handful of metrics, but these rarely give a well-rounded portrait of true customer engagement.
Are open rates declining on mobile? Have desktop and webmail opens increased? How long do subscribers actually spend reading each message?
In this actionable webinar, we dive into the other (often more) important metrics your team should be using to develop your clients' emails.
Michael Heipel Concept & Consulting: Overview of servicesMichael Heipel
Service portfolio of Michael Heipel Concept and Consulting: Consulting, training and content marketing for trade show, congress and B2B event organizers
What's Next: Marketing Maturity & How To Achieve ItOgilvy Consulting
If you work in marketing today, you have very likely been thinking about things like rapid technology evolution, changing customer expectations and a dynamic and disruptive marketplace. Most companies we know are thinking about about Modern Marketing, but fewer are achieving the results they need.
In this webinar, we dive deeper into executing Modern Marketing at scale, and why it is crucial in an age where the stakes are raised for the CMO and the entire marketing function.
As 2017 draws to a close, we as marketers are developing strategies and tactics to continue to wow our customers in 2018. To help you get ahead, we've compiled a list from the team at Marketo on what they think is important to focus on in the coming year.
We are seeing an explosion of the use of Bots in the areas of sales and customer service, but what makes a Chatbot useful? During the recent rise in Chatbot popularity we have seen many bad deployments, so how can you avoid the pitfalls and ensure your Bot succeeds?
Join us to learn all about the new world of Chatbots, Artificial Intelligence, Neuro-linguistic programming, Machine Learning and best practices for deploying the technology for your business.
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
Top 50 B2B Marketing Case Studies of 2012BtoB Online
BtoB Online's Top 50 Marketing Case Studies of 2012 is a collection of 50 in-depth case studies from diverse companies. The result is comprehensive insight into the issues facing today's b2b marketer. By showcasing the experience of others, we hope to help readers arm readers with the crucial information they need to plan their own successful campaigns.
Top 50 Marketing Case Studies 2012 includes email case studies that explain how to stand out in a saturated marketing; lead generation stories that detail how to use video to increase leads, and social media stories that describe how to better connect with customers. In addition to the 19 email, lead gen and social media marketing case studies, Top 50 Marketing Case Studies 2012 contains over 30 case studies on direct marketing, event marketing, integrated marketing, video, and great b2b websites.
Packed with great info drawn straight from the experience of b2b marketers in the trenches, Top 50 Marketing Case Studies 2012 features case studies from companies such as Teradata, Hewlett Packard, AT&T, Canon, Amex, IBM, Pitney Bowes and Motorola Solutions.
How to maintain vibrancy in your marketing workforceSmart Insights
Personalization of a learning journey can make the difference between engagement and disengagement for employees.
In this practical webinar, we’ll look at:
- Training, performance and employee engagement
- Workplace learning trends
- Learning as a continuous UX
- Mapping the learning journey
A briefing on new marketing techniques and digital technologies that businesses should consider in 2018. Introduced with the Gartner Marketing Hype Cycle.
The Growing Role of Digital Marketing in B2B SalesNoble Studios
Digital marketing is playing an increasingly large role in B2B sales. Here's what you need to know in order to kickstart your digital marketing program. | Originally presented as a MasterClass in Bristol, U.K.
Improve Lead Quality with AI powered call trackingSmart Insights
Discover how top brands have incorporated Artificial Intelligence into their online lead generation strategy to generate a greater return on investment from Google Ads.
Google's data confirms that over 70% of sales leads are generated through inbound phone calls - find out how they used AI to discover whether the call was a sale or not in real time, enabling faster optimisation.
5 Key Takeaways:
- For offline sales, bridging the gap after they click hasn't always been possible, until now using Artificial Intelligence
- Call Tracking has its limitations without AI - you know you've had a call, but was it a new sale or a returning customer?
- Trying to match data from multiple systems won't always be accurate - create your own data with AI
- Using AI can speed up your call analytics, enabling you to understand in real-time what's happening with your lead generation strategy to implement real-time optimisation of your Google Ads.
- Generate more sales through better customer insight, not only from new customers, but returning customers and what keywords they are using to find you.
If you are looking at new ways to generate inbound telephone leads, improve the quality of leads or improve conversion then you should tune in for this webinar.
5 Digital Marketing Tools Worth Trying in 2016Happy Marketer
Why waste time trying to increase your productivity when there are tons of digital tools readily available? Here are 5 digital marketing tools to help you increase your productivity in 2016! http://www.happymarketer.com/
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
Oracle Buys Compendium: Adds Leading Content Marketing Platform to Oracle Elo...Ellen Funke
The Announcement
-- Oracle buys Compendium
-- Adds leading content marketing platform to Oracle Eloqua Marketing Cloud
-- The transaction has closed
-- About Compendium
-- Compendium’s content marketing solution helps companies plan, produce and deliver engaging content more effectively by aligning content with customer data and profiles
-- Established in 2007, Compendium is headquartered in Indianapolis, IN
-- Customers include leaders across many industries, and include CVENT, Gymboree, Trane and others
-- Combination creates advanced marketing platform that enables companies to effectively deliver targeted and compelling digital content throughout the customer lifecycle
-- Compendium’s data-driven approach enables companies to plan, produce, publish, and promote relevant content and analyze its performance across their customers’ buying and ownership journey
-- Oracle’s comprehensive Customer Experience solution includes the Oracle Eloqua Marketing Cloud and delivers complete management of the customer journey through unified data, integrated business process management and business analytics
-- Oracle Eloqua Marketing Cloud with Compendium is expected to enable modern marketers to align persona-based content to customers’ digital body language, to increase engagement, improve conversion and drive top-line revenue and loyalty
Oracle and Compendium
-- Oracle Eloqua and Compendium creates an advanced marketing platform that enables
companies to effectively deliver targeted and compelling digital content throughout the
customer lifecycle for an exceptional customer experience
-- Oracle Eloqua Marketing Cloud helps target audiences, know buyers, and automate multi-channel marketing campaigns
-- Compendium’s content marketing platform helps plan, publish, manage and measure engaging content across content types and channels
-- Oracle Analytics and Big Data solutions to improve measurement and performance
-- Together, Oracle and Compendium are expected to increase customer engagement,
drive top-line revenue and improve the return on marketing investment
-- Compendium’s management team and employees are expected to join Oracle and
continue their focus facilitating excellence in marketing
Información y matrícula: http://www.adeit.uv.es/postgrado-2010/fichabase.php?tipo=p21&codigo=10113160
I Postgrado "Gestión Empresarial de la Música", Universitat de València- ADEIT Fundació Universitat Empresa.
Un proyecto formativo único, orientado a titulados universitarios y profesionales de la industria musical interesados en adquirir o mejorar sus conocimientos para desarrollar su carrera profesional en el entorno de la Industria de la Música (discográficas, editoriales, management, producción de giras/conciertos/festivales...)
Con un equipo docente especializado, formado por profesorado de la Universitat de València y más de 30 profesionales de la Industria de la Música con una amplia experiencia en el sector.
Donde los alumnos aplicarán los conocimientos adquiridos en un entorno real, learning by doing a través de la experiencia Living Laboratory, con la cesión de artistas y profesionales por parte de las empresas colaboradoras, Warner Music Spain y Subterfuge Records.
Además, artistas nacionales e internacionales participarán en los diferentes case studies que completan el programa del curso.
Artistas confirmados: Olvido Gara "Alaska", José María Sanz "Loquillo", Juan Manuel Latorre "Vetusta Morla", Josh Rouse (EE.UU), Pau Donés "Jarabedepalo“ y Perico Sambeat.
Video de presentación: http://www.youtube.com/watch?v=8R6DuACYhVY
+INFO
Redes sociales:
Página Facebook: "Postgrado en Gestión Empresarial de la Música"
Perfil Facebook: "Post Música Universitat València"
Twitter: @postmusicauv
Vito Gamberale, F2i - Oltre la crisi: attori e infrastrutture per lo sviluppoVito Gamberale
Slide di presentazione dell’Ing. Vito Gamberale, Amministratore Delegato di F2i – Fondi italiani per le infrastrutture, in occasione del Convegno “OLTRE la CRISI: Attori e Infrastrutture per lo SVILUPPO”, svoltosi a Cuneo presso il Castello di Grinzane Cavour, il 22 novembre 2013.
Nel corso del suo intervento, Vito Gamberale ha illustrato l’esperienza di F2i nel settore delle infrastrutture, con la creazione di filiere e campioni nazionali nei settori della distribuzione del gas, degli aeroporti, della fibra ottica sino alla creazione di un Secondo Fondo F2i, che porterà avanti la strategia avviata dal Primo Fondo F2i.
How should a professional software developer behave in code? What guidelines should one follow? How should we name our constructs? What about OOP principles? What's their real use?
This classic training module in my training curricula is the cornerstone of my professionalism. These are my conduit guidelines at work. I've held this training > 10 times, including at Voxxed Days Bucharest 2016 and at a Bucharest Java User Group meetup.
Os dispositivos portáteis de armazenamento, os serviços na cloud e os tablets e smartphones podem ser a origem de graves problemas para as empresas que querem garantir a segurança dos seus dados, dentro e fora das instalações.
O Endpoint Protector é uma solução completa de DLP (Prevenção de Perda de Dados) e MDM (Gestão de dispositivos móveis) que previne que os colaboradores transportem informações confidenciais através de serviços de Internet ou dispositivos de armazenamento para fora da empresa.
These are unprecedented times – don’t traverse them alone. One of our key frustrations is sitting with partners who say they simply want to grow. No particularly thought through reason why, no timescale or even eventual exit in mind. And then when asked what is in place to help them grow right now, notwithstanding the worrying lack of direction, the answer is often very little if anything at all.
This webinar gives you proven ways to win quality new clients for your firm now. It will also help you establish a sales pipeline and ‘engine’ that will add tangible £value to your practice. Firms of all sizes across the UK are implementing this strategies, tools and resources now for profitable results.
Expert ways to generate quality appointments, where you can win profitable new clients. Appointment generation for Accountants and professional service firms that is more than telemarketing.
Trending in Customer Success: Pulse Recap 2016Gainsight
Did you attend Pulse 2016? Or are you wondering what key themes, discussions and problems the Customer Success community talked about? Join Anthony Kennada, VP of Marketing, for a 60 minute webinar deep-diving into the successes, failures and leading ideas of Pulse 2016 including:
CREATE KILLER CONTENT WITHOUT THE CREATIVE CHAOS - Presented by RICH CARROLL, Senior Marketing Technologist, IO Integration
Get the secret to managing your marketing workflows from Workfront partner IO Integration. Learn how to audit your content and establish a content marketing hub so you can cut through the creative chaos and deliver customer experiences that are on time, in context, actionable—and awesome.
Why to people want to scale their software delivery production and why can it be horrifying? Slide deck to accompany my LAST Conference talk at #LASTconf
It is increasingly difficult for leaders to earn respect, trust and loyalty if they do not bring results. The focus has to return to good management, results and responsibility. Evidence-based HR provides HR with the means to build credibility & capability.
How AI will impact Web and Social Media Intelligence - Uljan Sharka (Crystal.io)Data Driven Innovation
Data is the new oil. With more channels and KPIs on the rise it’s becoming more and more difficult to get value from Digital Data. Artificial Intelligence will change the status quo through Natural Language Processing, Machine Deep Learning, Voice Recognition and Computer Vision by saving time, providing real time processed KPIs and by driving operations through predictions and actionable insights.
A successful collaboration strategy includes technology, process alignment, and the user experiences. However, organizations tend to focus the most on technology, and the least on people -- when the opposite should be true. As this presentation explains, culture is the key to any successful collaboration strategy.
Why use thought leadership as a content marketing strategy? This introductory guide overviews the returns on thought leadership and ways to get started within your content marketing plan.
Similar to Content Marketing Masterclassing Week NYC with censhare (20)
Workfront is a 21st Century Marketing Work Management (MWM) platform for managing all marketing work, seamlessly, through the entire workflow that will drive efficiencies across the marketing function of the organisation.
Enterprise Digital Asset Management Maximizes Creative ProductionIO Integration
Digital asset management in 2016 is no simple task. Today’s customers consume content everywhere, so brand experiences have to meet them on all their preferred devices, platforms, and channels—at just the right times. That means the modern DAM has to play many roles: content producer, brand manager, workflow automation system, digital rights manager, remote proofing solution, job tracker, and secure asset archive.
Join DAM experts from influential companies along with Frederic Sanuy and Graham Blanks of DALIM SOFTWARE for a webinar exploring the benefits of full-featured DAM solutions. Here’s the agenda: ·
Find out how companies are using DAM to automate and re-imagine content management, production, and delivery—and achieve significant ROI.
See how you can use DAM as a single source of truth to streamline asset proofing, approvals, and routing—and get content to market faster.
Get advice on how to seamlessly implement DAM—both in terms of optimizing your marketing technology stack and getting everyone in the organization on board. Moderator: Graham Blanks, Director Business Operations, DALIM SOFTWARE
Expert panelists:
Lauren Philson, Digital Technology and Operations, LP Projects
Peter Gunther, Senior Director of Stretegic Technology, Splashlight
Frédéric Sanuy, Solutions Engineer, DALIM SOFTWARE
Using Technology to Transform your OperationIO Integration
Kevin Brucato, VP of Creative Operations at Prudential, guides us through his experience un using technology to improve the operations of Prudentials creative services.
How Cisco Turned Marketing Ops Into a Production Powerhouse with WorkfrontIO Integration
See how Cisco uses enterprise workflow management to meet deadlines, reduce meetings by 40%, cut down on Firedrills and got back work-life balance. Work smarter, be saner. Watch Workfront in action to see how it improves brand customer experiences, collaboration, and improves marketing performance. Do more faster in less time!
Join IO Integration and North Plains for the First Look at the next generation of Xinet Digital Asset Management software. Find out how Xinet 18 can manage the chaos of your creative production and help your organization focus on building your brand and winning customers. Xinet 18 streamlines your processes and allows your team to create, manage, share and analyze your digital assets with ease.
Key features in this major release include:
• Brand new, responsive "Marquee" intuitive user-interface for easy access anytime, anywhere from any device
• Picture Wrangler support for Adobe InDesign CC and CC 2014
• Increased performance, security and adaptability with an upgraded MySQL database, four supported platforms, and the ability to run Venture on a dedicated db server
• Creative content hub and brand portal ensure the most consistent, contextual brand communications and customer experience
Create Killer Content without Killing Yourself (or anyone else)IO Integration
In today’s dynamic business ecosystem, if you’re not content marketing, you’re missing an opportunity. Everyone from huge global brands to startups to mom-and-pop shops are jumping into the content marketing pool, and they’re all discovering the same thing: getting content marketing done is really hard. To begin with, there are a lot of moving parts: Marketing managers, Deadlines, Content contributors, Writers
Multiple document versions, Deadlines, Digital assets, Designers, Database admins. And wrangling all of these requires either the patience of a saint, or the discipline of a drill sergeant. And let’s face it—you’re probably neither one.
But there is a way that you can crank out killer content marketing campaigns without losing your mind or your hair, and we’d like to share it with you.
SAS Syngenta Creative Process Integration Case StudyIO Integration
Syngenta Gives a DAM for Crop Protection and the Health of our Planet. See how SAS helped Syngenta streamline production and optimize personalized web-to-print templates for global distribution.
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCESIO Integration
Marketing will never be the same again. Technology, integrated channels, real-time analytics, digital rights, and brand experiences now shape the conversations that companies have with their customers and the way they manage their content supply chain. The changes in the way we market, manage and monetize content have been so prolific over the last two years that over 80% of marketers believe it has changed more now than in the previous 6 decades. We’ll look at where content marketing is headed for 2015 and how technologies like DAM and CMS truly enable better brand communications, online and offline. Key topics include omni-channel content marketing, adaptive strategies, digital rights management, brand governance, and the role of inbound user generated content to drive contextual relationships and reinforce brand value. See how top brands are adapting and using multichannel marketing technologies to reach new prospects and win markets.
How Top Brands Create Killer Omnichannel Customer ExperiencesIO Integration
How Top Brands Leverage DAM Technologies to Create Killer Customer Experiences
In this DAM Master Class, youll see how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies, GoPro, Red Bull, NFL, Visa, Nike, and BMW have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. Theyve seen big gains in brand recognition, customer loyalty, and sales and your company can, too. Use your DAM to build relationships that win markets, not just another campaign!
Join IO Integration and censhare to learn how you can:
Build a cutting-edge content acquisition platform for owned, gained, and real-time media just like marketing wunderkind GoPro.
Create a content marketing exchange that simplifies the production and delivery of personalized brand communications just like luxury brand leader BMW.
Get a first look at the censhare 5 enterprise content management platform thats so intuitive you might even trust your marketing people to try it!
Dagmar Schneider, Solution Architect, censhare
Jill Talvensaari, Content Technology Strategist, IO Integration
Navigating the troubled waters of the Marketing and IT Relationship can seem like Clash of the Creatives and Technology Titans. Right out of a Dilbert comic comes the cultural divide between hipster marketing creatives and the genius geeks of IT. Creative organizations should not be running an endgame around IT with cloud-based tools. Due to the explosion of content, mobile devices, and cloud based apps, now more than ever before, the roles of Marketing and IT are blurring with the advent of Chief Marketing Technology officer and related titles. The stakes are high for creative organizations, marcom, and IT to work collaboratively, envisioning a technology roadmap that creates competitive advantage, provides real-time analytics feedback, and enables contextual customer experiences. Learn what motivates marketing and IT and how we can all just get along and innovate along the way. Maybe even be friends and increase productivity.
How to Have Contextual Customer Conversations and Omnichannel Brand Leaders t...IO Integration
Marketing technology is changing the way marketeers, brand owners and IT managers approach customer experience management. Traditional and digital media channels are merging and the re-use of content that tells a compelling story must be delivered in exactly the right moment and context to customers. There are hundreds of different media channels. Marketing must be agile and measure results, and switch immediately to optimize their messaging and on which channels now that it is driven more by individual consumer events, than by traditional campaigns. See how top brands are starting omnichannel contextual customer conversations and how you can too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
2. • Digital Asset Management
• Product Information
Management
• Collaboration und Workflow
• Planning and Production
• Marketing Resource Management
• Web Content Management
• Content-Creation & delivery for
Print, Web, Mobile, and Social
Media
censhare helps companies to master the next
generation of digital communication
2
3. censhare AG, Germany
censhare (Switzerland) AG
censhare (UK) Limited
censhare US Inc.
censhare India Private Limited
Where We Are
3
5. 5
Censhare is one of the better kept
secrets of the current trend toward
digitalization. […] While other
vendors still talk of "personali-
zation", their enhanced ability to
drive richer contextualization
sets them apart.
“
”Cool Vendor for
Content Management
6. Bridging the gap between
internal and external
marketing communication
7. Marketing
Communication PLAN
Budgets, resources,
tasks and campaigns
CREATE
Content for all
channels, devices
and audiences
Produce
System automated or
manually
Discover
Company and business goals
APPROVE
Collaborate with
partners and suppliers
LAUNCH
Deliver all output
channels
PROMOTE
Target and
personalize all
messaging
UNDERSTAND
Analyze, evaluate
and react
UPCYCLE
Reuse content
and data for
further tactics
7
8. 8
Investment in
• Email marketing
• Mobile
• Social Media
• Inbound
• …
External
communication
$$$
9. We strive for
communication that is
9
Personalized
Right
• The right information
• To the right individual
• At the right time and place
• To the right device
Relevant
• To the point
• In the individual’s context
External
communication
✓
11. Internal Communication
11
121 emails
• 2 hours and 14 minutes per day
• 62% check work email on weekends
• 59% check email from the bathroom
75 Legitimate
36 Sent
10 Spam
12
6
1
9 3
4
10
57
8
2
11
1 hour and 17 minutes
of meetings
• 30 minutes considered
useless
1 hour and 32 minutes
information search
and gathering
12
6
1
9 3
4
10
57
8
2
11
12. How We Spend Our Time
12
Meetings
Information
Search
Role-specific TasksEmail
1 2 3 4 5 6 7 8Hrs
Source: International Data Corporation (IDC); McKinsey Global Institute analysis
13. The Conflict
13
Key Marketing Goals
• Deliver value to customers
• Foster lasting connections
• Capture value, measure results
• Our internal communication is
not as efficient and effective as
our external communication.
• We look at internal and
external communication as
two separate things.