Social Media Bootcamp 2013 - Session 1
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Slides from the first week of social media bootcamp presented by Marissa Wasseluk & Adriana Diaz of Community Media Workshop
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Social Media Bootcamp 2013 - Session 1
- 1. social media bootcamp Adriana Diaz & Marissa Wasseluk Community Media Workshop adriana@newstips.org -- marissa@newstips.org Follow on Twitter @npcommunicator http://www.communitymediaworkshop.org
- 2. Nobody wants to be your friend when you suck at social media
- 3. social media
- 4. social media
- 5. Defining Social • Connecting • Collaborating • Interacting • Engaging
- 6. It’s all about developing meaningful relationships by engaging audiences through conversations
- 7. The Top 5
- 9. online users: technographics & categories creators } conversationalists influencers critics organizers { collectors joiners spectators } majority In-actives
- 10. online users: tools categorized by people’s actions • people creating: blogs, podcasts, videos • people connecting: social networks • people collaborating: wiki’s, crowd sourcing • people reacting: reviews, liking, digging • people accelerating consumption: sharing, aggregating, RSS feeds
- 11. Where is Everybody? Finding your audience online based on demographics
- 12. Meet Our Content Crushes
- 13. Meet Our Content Crushes
- 14. Meet Our Content Crushes
- 15. That’s all fine and good BUT WHAT DOES THIS HAVE TO DO WITH ME?
- 16. :: break ::
- 17. :: social media tools ::
- 18. The Power of Facebook
- 20. 1. Allow more then one administrator 2. Open the space to your fans 3. Create unique experiences for your fans 4. Introduce and provide context to content you share 5. Communicate visually
- 23. Twitter Listen & monitor Tweet speaks to all Follow & share Immediate & wide
- 24. Twitter is like…
- 25. anatomy of a tweet RT @knightfdn: 20+ reasons why investing in #journalism & #media creates lasting change http://kng.ht/jdRx3e @icfj
- 26. What’s a HASHTAG? ??? How does it work?
- 27. anatomy of a tweet RT @knightfdn: 20+ reasons why investing in #journalism & #media creates lasting change http://kng.ht/jdRx3e @icfj
- 28. What you should be doing on Twitter
- 29. 1. Create a personable avatar and profile 2. Use hashtags but make them short 3. Search, Listen & Follow 4. Retweet relevant tweets to your followers 5. Always reply to tweets directed to you
- 31. developing a social media policy
- 32. Social Media Policy • identifies organization culture & voice • anticipates audience engagement • sets guidelines for online engagement • preventing and responding to crisis • define what you can and can not control
- 33. Control Some Control No Control Website Employees/Staff Competitors Blog Comments on our Comments on other blog blogs Mission Facebook Page Reviews on other Brochures sites Twitter Accounts Policies Reactions or Search responses to … things we services, products or create in house … things we can brand participate and have some influence … things we need to respond to
- 34. Homework • Complete the social media policy worksheet. Due by Wednesday, Feb 27 by 10 a.m. Email your responses to marissa@newstips.org • Continue following and monitoring the #smb13 conversation on twitter. Post your own “content crushes” with your Twitter account.
- 35. Q+A discussion
Editor's Notes
- IntroductionDemetrio Maguigad
- People often forget that social media is SOCIAL, So if you find that your social media efforts are NOT working, change your approach to the platforms.Get to know your audience.Talk TO your audience, not AT them. MORE ON THAT LATER
- Defining socialHOW? Using Online Communications Tools
- Most audiences are on what I like to call “the big 5”
- Keep these goals in mind, it will help you identify who your audience is, where they are communicating in the social sphere, and how you should frame your messages to talk to them.
- charity: water is the first Twitter result when using the search term “nonprofit.” The organization’s focus is clear and so are their tweets, many of which focus on celebrating individual supporters, small donors and partners. Tweets feature a compelling teaser, which links back to their website.
- Creating an online communications strategy by developing a social media policy and plan of actionExample of problem and developing strategy:Strategy Center LA
- Creating an online communications strategy by developing a social media policy and plan of actionExample of problem and developing strategy:Strategy Center LA
- Creating an online communications strategy by developing a social media policy and plan of actionExample of problem and developing strategy:Strategy Center LA
- While Television took 10 years, Facebook only took two years to reach 10 million people3rd largest country in the world
- Different ways to connect on FBIntroduce our google group
- But sometimes even though you’re pushing out great content, and incentivizing, you feel like you’ve plateau-ed with the amount of new fans.You might want to try Facebook ads.
- Tweets are the new press release A well-maintained Twitter presence can help frame your organization and its leaders as major players Let’s take a look at the Twitter interface- you look at twitter and you see a lot of noise. - search, lists
- Listening to conversations on public transitLet’s take a look at the Twitter interface on npcommunicatorDECONSTRUCT A lot of conversation happening – twitter is built for that. Don’t get confused by knowing what to listen for & how to listen
- Hashtags are keywords that become hotlinks
- Hashtags will help you follow conversationsLists will help you listen to key conversationalists *** EXERCISE *** Find a conversationalist with a hashtagSomeone give me a topic important to your cause. Do a search in Twitter for that topic – are any of these conversations relevant to you?FILTER THE NOISE WITH SEARCH.STAND OUT FROM THE NOISE WITH KEYWORDS AND HASHTAGS.
- Knowing what tools you have available & where to find your audience will help you develop a social media policyLike your organization’s constitution that governs over all your social media activities
- Think about what you have control over – what tools and who speaks – think about “if… then” situations.