Social Media Bootcamp - Day 2


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Social Media Bootcamp slides from day 2, reviewing goals, audience, and best practices for social media platforms. Presentation by Marissa Wasseluk, adapted from slides by Demetrio Maguigad and Bryan Breckinridge.

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Social Media Bootcamp - Day 2

  1. 1. Social Media Bootcamp Day 2 – Tools and Tactics
  2. 2. Let’s Review!
  3. 3. online users: technographics & categories <ul><li>creators </li></ul><ul><li>conversationalists </li></ul><ul><li>critics </li></ul><ul><li>collectors </li></ul><ul><li>joiners </li></ul><ul><li>spectators </li></ul><ul><li>In-actives </li></ul>} influencers organizers { } majority
  4. 4. Social Media Planning <ul><li>people: what are they ready for? where are they? what level of engagement are they at? </li></ul><ul><li>objectives: what do you want to do to achieve your goals? what will be accomplished? </li></ul><ul><li>strategies: what will change and how? how will it be measured? </li></ul><ul><li>technology, tools & tactics: what are the best tools to help you get there? </li></ul>
  5. 5. Social Media Planning: Strategies <ul><li>Identify the process (listening for research, conversing to create market buzz, rally key fans, nurture a community, include customers to improve products) </li></ul><ul><li>Identify what it is you want to change if you are successful with your objectives. </li></ul><ul><li>Identify how you will measure these changes. </li></ul><ul><li>Learn to adapt to changes in the process </li></ul>
  6. 6. Let’s Look at the Homework! Tactics <ul><li>Look for trends in your answers </li></ul><ul><li>Identify keywords </li></ul><ul><li>Identify key players </li></ul><ul><li>Find them on Twitter. Find them on Facebook. LISTEN TO THEM. </li></ul>
  7. 7. listening and monitoring participating in conversations generating buzz creating and sharing multimedia content nurturing a community tools time
  8. 8. Twitter RT @MWenergynews: GM breaks ground on solar project at Chevy Volt assembly plant outside Detroit #solar
  9. 9. WHY Twitter Replacing RSS feeds for some 8% of adults on Twitter But who? Leaders, news watchers, trend setters Avg. 460,000 new Twitter accounts each day 182% increase in # of mobile users
  10. 10. Twitter
  11. 11. What you should be doing on Twitter
  12. 12. 1. Create a personable avatar and profile 2. Use hashtags but make them short 3. Search, Listen & Follow 4. Retweet relevant tweets to your followers 5. Always reply to tweets directed to you 6. Create lists
  13. 13. What you should be doing on Facebook
  14. 14. Build a strategy that is social by design Create an authentic voice Make it interactive Nurture your relationships Keep learning Facebook Best Practice Guide
  15. 15. Facebook
  16. 16. 1. Allow more then one administrator 2. Open the space to your fans 3. Create unique experiences for your fans 4. Use Facebook Ads & other tools 5. Introduce and provide context to content you share 6. Communicate visually
  17. 17. Facebook
  18. 18. What you should be doing with Linkedin
  19. 19. Build Your Brand
  20. 20. <ul><li>Share the causes you care about </li></ul><ul><li>Encourage your board members/donors/volunteers and employees to add the field to their profile </li></ul>Use the network to build your brand
  21. 21. Grow Your Community
  22. 22. Create a presence on Company Pages
  23. 23. Send updates to your followers
  24. 24. What you should be doing with your Blog
  25. 25. 1. Read other blogs and link 2. Respond to other blogs or comment 3. Create conversations based on four basic goals 4. Be inclusive 5. Share your posts across platforms 6. Be timely and always appropriately tag and categorize your stories