Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media 101

298 views

Published on

The basics of Social Media Communications

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Social Media 101

  1. 1. social media 101 Marissa Wasseluk New Media Associate
  2. 2. Get to know your presenter! • New Media Associate at Community Media Workshop & resident social media guru • Member of NTEN • Blogger
  3. 3. social media
  4. 4. social media
  5. 5. communicating online
  6. 6. four basic goals
  7. 7. 1. to inform
  8. 8. 2. to educate
  9. 9. 3. to persuade
  10. 10. 4. to entertain
  11. 11. find your audience!
  12. 12. The Top 5
  13. 13. Facebook community platform push & pull
  14. 14. Optimizing Timeline • Branding – Custom cover and tabs (ie. Livestrong) • Favoriting • Bookmarking
  15. 15. What you should be doing on Facebook
  16. 16. 1. Allow more then one administrator 2. Open the space to your fans 3. Create unique experiences for your fans 4. Use Facebook Ads & other tools 5. Introduce and provide context to content you share 6. Communicate visually
  17. 17. Twitter Listen & monitor Tweet speaks to all Follow & share Immediate & wide
  18. 18. anatomy of a tweet RT @knightfdn: 20+ reasons why investing in #journalism & #media creates lasting change http://kng.ht/jdRx3e @icfj
  19. 19. What you should be doing on Twitter
  20. 20. 1. Create a personable avatar and profile 2. Use hashtags but make them short 3. Search, Listen & Follow 4. Retweet relevant tweets to your followers 5. Always reply to tweets directed to you 6. Create lists
  21. 21. Linkedin Puts your nonprofit in front of new donors, volunteers & advocates Connects corporate donors to your cause A new and different social channel that provides new opportunities of exposure!
  22. 22. What you should be doing on Linkedin
  23. 23. Linkedin Best Practice: • Build your presence – Create and claim your organization’s page – Have all employees, board members, and volunteers link to it in their individual profiles • Follow and share your company page
  24. 24. Your Organizational Page • Creating your page – What you’ll need • • • • A Linkedin Account An company-owned e-mail domain Your organization logo A 4-line organization overview / mission statement (preferably containing an “ask”)
  25. 25. Your Organizational Page • Creating your page
  26. 26. Your Organizational Page
  27. 27. Your Organizational Page
  28. 28. Your Organizational Page
  29. 29. Your Organizational Page • Optimizing your page – Take advantage of all social features • (edit your settings to connect) • Connect to twitter (#in) • Show your blog posts – Keep it as professional and complete as possible • Logo, description, website link, put yourself in the correct category
  30. 30. It All Comes Back to You! • Make sure your connections see how you’re connected to your org and other orgs. – Add volunteer work & causes!
  31. 31. Linkedin Best Practice: • Treat Linkedin like Facebook (but you know, with that air of professionalism) • Have a clear heading and succinct summary
  32. 32. What you should be doing on Pinterest
  33. 33. 1. Think Visually 2. Promote more than products. Post news and tips for a variety. 3. Create at least a few boards that cover a broad range of interests 4. Add a “Pin it” button to your site 5. Add a contributors button to your board
  34. 34. Adding Video Every one of the “top 5” social media platforms can somehow host a video.
  35. 35. Why Video • Because we are all visual creatures, creating a video is a good way to connect to your audience – to appeal to their emotions
  36. 36. Why Video • Big players - Youtube vs. Vimeo • http://communitymedia workshop.org/npcomm unicator/whynonprofits-need-video/
  37. 37. Q&A Marissa Wasseluk New Media Associate
  38. 38. Let’s Connect! • E-mail marissa@newstips.org • Twitter - @marissapaige • Linkedin www.linkedin.com/in/mp wasseluk • Blog – www.newmediamarissa. wordpress.com

×