2. In a psychographic scale my audience will be “Radicals” people who set
themselves new trends and try hard to make them stand out from the crowd
but at the same time enjoy every moment of their life rather than be aspires
who wish to enjoy their life in the future. Yet again they show an individuality
in everything they do. They would choose Giles Peterson show over Top gear. In
Jicnars scale my audience will be B-C1,
As mentioned before, the audience will be male aged 16-19.My audience will
never leave the house without having set their own trademark in fashion,
mannerisms they show ,the style they approach people. HMV is not their option
when it comes to shopping, but Rough Trade, Not Top shop but Phix Clothing.
They love freedom, when it comes to music they don go behind Cheryl Cole but
independent artists, They might not academically brilliant but they have their
own way to success. Haters of mainstream.
