This document profiles the target audience for POP magazines. It is teenage girls between 13-17 years old who enjoy popular music, movies, dancing, and shopping. They care deeply about their appearance and fashion and are influenced by major brands. They seek to emulate popular celebrities and styles and are the mainstream consumers interested in the latest trends.

1. Target audience profile
POP

2. TARGETAUDIENCE
PROFILE
MOOD BOARD
MAKEUP
NIKE
PINK
BARBIE
JUSTIN BIEBER
ONE DIRECTION
SHOPPING
UGGS
BRANDS
IPOD

3. DEMOGRAPHICS
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Age? 13-17
Gender? Girls
Occupation? School
Hobbies? Cinema, dancing, music.
Interests? Makeup, shopping.

4. Psychographics
The mainstream: They are the mainstream of
society. (IPOD, UGG, NIKE)
The aspirer: Materialistic. Care about
image, appearance, appearance, charisma and
fashion. (SHOPPING, MAKEUP)

5. • The type of person who reads POP magazines?
-Young, teenage girls
-Listen to POP music
-Respond to big established brands.
-Care about there appearance.
These are the type of person that POP magazines are
aimed at.