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Research
EMMA GARTHWAITE
Crowd London
Tom Austin
Tom Austin is a 18 year old model. He does a lot of things as he says he likes doing
everything creative. He started out as a youtuber and got his name out there to
become a model. He has recently released his own clothing brand called “Crowd”
which started as him just wanting to make himself a tshirt which people on Instagram
started asking about so he thought if people would buy it then why not make his own
brand. It really has gone well due to things selling out fairly fast like one of his first
drops sold out in 2 days which
for a first drop is very impressive for an independent brand.
Toms whole idea for the brand was just to give
People that they wanted which I thought was a
Cool idea.
Karl Kani
Karl Kani
Karl Kani (Carl Williams) is a fashion designer who started out at 16 designing clothes
after working at his fathers company. He also started off just making clothing for
himself and them people In clubs and other places started asking for their own outfits
designed by him. He then paid a friend in New york to hold up a sign with his brand
name during the filming of a show and that worked to his advantage after opening
up a shop in Crenshaw Boulevard which got robbed. It was very interesting how
they’d taken everything that had happened and saved it. Karl is now 50 and still
releasing clothes. He very recently created a drop with a brand called Pretty Little
Thing which is a very well known brand at the moment therefore it will definitely be
something that will get his name back out there because he’s not as well known at
this generation. Therefore it shows he is still getting his name out there.
Meeks
Meeks
Meeks is a 22 year old self-taught photographer who works along with a YouTube
channel called PAQ, they are very fashion based especially with street fashion and
Meeks often makes appearances on the show. A lot of his work is very street wear
fashion based which is why he inspired me to research him. I love his work and I
would love to take inspiration from his work. He started out Photographing proms
and birthday parties and now is a photographer for PAQ which is a fairly big jump for
him. He is very passionate about his work and what he does which I love. He is a well
known photographer in a very specific area but most people wont know him as a
photographer because his work is so niche.
Thrasher
Thrasher
Thrasher is a skating magazine which isn’t what I want to do however they are a
magazine and a brand of clothing. They were founded in 1981 by Kevin Thatcher.
They started out as a magazine but then started creating a brand of clothing which is
often featured in the magazine. They are well known as a skating brand which I think
a lot of streetwear brands start as and hen become a fashion staple. This is something
that I want to take inspiration from as this is the idea that I want to take onto my
project. I love the idea of this and I cant wait to make something similar within my
project. They are very heavily social media based as well which is why I want to create
a social media as it is a big thing within this industry. I wanted to create something
that might actually get out there.
Supreme
Supreme
Supreme is something that I’ve researched a lot before this project. I think that
something I wanted to do was research a brand that is actually voted the top
streetwear brand. I think this shows so much because they only started as a small
skate brand, like a lot of other street wear brands and something that will be forever
looked at as a massive brand within fashion. It has completely changed the fashion
industry as a whole. It was something that was so small and just a group of skaters
who just started a clothing brand and got a small shop from selling clothes to their
mates and then hired mates and things like that. I Think looking into the history of
them which I have from my theory project.

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Background Research fmp

  • 3. Tom Austin Tom Austin is a 18 year old model. He does a lot of things as he says he likes doing everything creative. He started out as a youtuber and got his name out there to become a model. He has recently released his own clothing brand called “Crowd” which started as him just wanting to make himself a tshirt which people on Instagram started asking about so he thought if people would buy it then why not make his own brand. It really has gone well due to things selling out fairly fast like one of his first drops sold out in 2 days which for a first drop is very impressive for an independent brand. Toms whole idea for the brand was just to give People that they wanted which I thought was a Cool idea.
  • 5. Karl Kani Karl Kani (Carl Williams) is a fashion designer who started out at 16 designing clothes after working at his fathers company. He also started off just making clothing for himself and them people In clubs and other places started asking for their own outfits designed by him. He then paid a friend in New york to hold up a sign with his brand name during the filming of a show and that worked to his advantage after opening up a shop in Crenshaw Boulevard which got robbed. It was very interesting how they’d taken everything that had happened and saved it. Karl is now 50 and still releasing clothes. He very recently created a drop with a brand called Pretty Little Thing which is a very well known brand at the moment therefore it will definitely be something that will get his name back out there because he’s not as well known at this generation. Therefore it shows he is still getting his name out there.
  • 7. Meeks Meeks is a 22 year old self-taught photographer who works along with a YouTube channel called PAQ, they are very fashion based especially with street fashion and Meeks often makes appearances on the show. A lot of his work is very street wear fashion based which is why he inspired me to research him. I love his work and I would love to take inspiration from his work. He started out Photographing proms and birthday parties and now is a photographer for PAQ which is a fairly big jump for him. He is very passionate about his work and what he does which I love. He is a well known photographer in a very specific area but most people wont know him as a photographer because his work is so niche.
  • 9. Thrasher Thrasher is a skating magazine which isn’t what I want to do however they are a magazine and a brand of clothing. They were founded in 1981 by Kevin Thatcher. They started out as a magazine but then started creating a brand of clothing which is often featured in the magazine. They are well known as a skating brand which I think a lot of streetwear brands start as and hen become a fashion staple. This is something that I want to take inspiration from as this is the idea that I want to take onto my project. I love the idea of this and I cant wait to make something similar within my project. They are very heavily social media based as well which is why I want to create a social media as it is a big thing within this industry. I wanted to create something that might actually get out there.
  • 11. Supreme Supreme is something that I’ve researched a lot before this project. I think that something I wanted to do was research a brand that is actually voted the top streetwear brand. I think this shows so much because they only started as a small skate brand, like a lot of other street wear brands and something that will be forever looked at as a massive brand within fashion. It has completely changed the fashion industry as a whole. It was something that was so small and just a group of skaters who just started a clothing brand and got a small shop from selling clothes to their mates and then hired mates and things like that. I Think looking into the history of them which I have from my theory project.