The document discusses Bram Alkema's business coaching services and proposes a pilot program. It mentions concepts like loyalty, value engines, revenue, business models, marketing innovation, and creating customers. The last part proposes a 1 hour Skype coaching session as part of a pilot program. Customers would be contacted by XpertNet with details and the costs would be reasonable as it is part of the pilot program.

1. Bram Alkema
24-09-2014
Prague

3. Would you be interested to be
Coached or Advised by me?
Yes!? Great!
See the last slide….

4. Loyalty
“You want your
current and future customers
to tell others and themselves
to buy more
and more often…”

5. Value engine
Hardware Software

6. Revenue

7. Exploded business model
Printing
Infotainment
Promotional reach
Media bureau reach
Anti corruption

8. Strategy of management
“to stay one step
ahead of
the need
to be efficient...”

9. Marketing Innovation

10. Zoomed business model
Outside Inside Bookkeeping
Marketing How do we get our ideas and
products delivered?
How do we PRAHA? What does it say on the
bill?
Value Who should persuade
themselves and others to
buy more often?
What do we solve
problems and needs for
users and customers in a
new way?
What do we have,
tangible assets?
Execution What can we have a partner
do?
What should we be doing
then?
What does all of this
cost?

11. Creating customers
Persuade,
Respect,
Advance,
Hold,
Advocate

12. Refertising
The art and science of
persuading users and
customers to tell or show
other people to buy
more...

13. Happy customer
“Customer satisfaction
depends on market
share...
not the other way around.”

14. Dollar shave club

15. Ok, here is my business model… I want you to be part of my
pilot.
Link with me on Linked In or on Twitter or Skype me on
memarkable. Or send an email to loyalty@bramalkema.nl
• The Pilot is a coaching session on video – Skype
• It is about a 1 hour....
• XpertNet will contact you with the details
• The costs are very reasonable, it is part of the pilot!