Hats description

1. •The Product Hat: When starting your business, you
have a vision. Thriving entrepreneurs use Design Thinking
to shape their vision. With, Stanford's Design Thinking
Bootleg, your product concept template is in check.
Remember, when thinking about Defining, Ideating, or
Prototyping, your wearing your Product Hat.
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Product Marketing

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•The Sales Hat: At the core of every Sales Enablement
program is process. Your Sales Hat is on when you are
considering how you will Attract, Onboard, Engage, and
Retain prospects in the customer journey. If you are
looking for recommendations on a good Sales Hat, I love
Salesforce's customer experience map, and wear it often.

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•The Marketing Hat: Yes, when you are thinking about
Marketing Accepted Leads (MAL) and Marketing Qualified
Leads (MQL), you are wearing your Marketing Hat.
Marketing is an art as well and you should tune into Julia
Goldfin, CMO of Lego's interview on youtube for some
powerful digitally inspired content. At the heart of Lego's
customer journey is a child's desire to learn. Knowing this
helped Lego launch several lego stories like "Lego Paris".
In Julia's latest interview she said, "There isn't a formula,
but it is around staying connected." If you are working
staying connected with your customer like Lego does with
theirs, you will find your way with tools like B2B
Marketing.

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•Finance Hat: Arguably, finance is best learned on the
job. Sure, the finance classes I took in grad school shaped
my understanding of International Markets. I believe I
learned more about finance when my business accounts
were in the negative. Everything that happens in your
business will ultimately end up in your operating model.
Your winning if you can end up at a Customer Acquisition
Cost (CAC) within the first few months of operation. Below
is fairly common operating model used by Venture Capital
firms. BTW, you should never take the finance hat off, as
every penny spent on the business is a penny less to you
as the owner.