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B2B online - de techniek achter het effectief verleiden

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B2B online - de techniek achter het effectief verleiden

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Contentstrategie en inbound intro De techniek achter het effectief verleiden Ferry Meijndert & Niels Claessens
Agenda • Profiling & Lead scoring • Personalisation • Marketing Automation
Contentstrategie en inbound intro 3
Buyerjourney Demand generation Awareness Knowledge Interest Consideration Intent Purchase Activation Repeat Preference Loyalty Referral/endorsement Advocacy/evangelism ConversionService&activation
Contentstrategie en inbound intro 5 Profiling & Lead scoring
Buyerjourney Demand generation Awareness Knowledge Interest Consideration Intent Purchase Activation Repeat Preference Loyalty Referral/endorsement Advocacy/evangelism ConversionService&activation Product video/page visit Whitepaper download Webinar watched Quote requested Demo/Contact request
Contentstrategie en inbound intro 7
Contentstrategie en inbound intro 8
Contentstrategie en inbound intro 9
Contentstrategie en inbound intro 10
Contentstrategie en inbound intro 11
Contentstrategie en inbound intro 12
Contentstrategie en inbound
Contentstrategie en inbound intro 14
Contentstrategie en inbound intro 15 Personalisatie
Demand generation Awareness Knowledge Interest Consideration Intent Purchase Activation Repeat Preference Loyalty Referral/endorsement Advocacy/evangelism ConversionService&activation Product video/page visit Whitepaper download Webinar watched Quote requested Demo/Contact request Buyerjourney
17 Contentstrategie en inbound intro
18 Contentstrategie en inbound intro
19 Contentstrategie en inbound intro
20 Contentstrategie en inbound intro
21 Contentstrategie en inbound intro
22 Contentstrategie en inbound intro
Contentstrategie en inbound intro 23 Marketing Automation
Demand generation Awareness Knowledge Interest Consideration Intent Purchase Activation Repeat Preference Loyalty Referral/endorsement Advocacy/evangelism ConversionService&activation Product video/page visit Whitepaper download Webinar watched Quote requested Demo/Contact request Buyerjourney
25 intro Contentstrategie en inbound
26 intro Contentstrategie en inbound
27 intro Contentstrategie en inbound
28 intro Contentstrategie en inbound
29 intro Contentstrategie en inbound
30 intro Contentstrategie en inbound
31 intro Contentstrategie en inbound
Contentstrategie en inbound intro 32 Kentico EMS Personalisatie A/B en Multivariate Testing Marketing Automation Email marketing Lead Scoring Campaigns Segmentation Web analytics

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