3D model marketing communications.

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This framework explains there is no just a difference between traditional and new marketing communications. There is three.
I think the triplets are kind of self explanatory but you can book me to explain it to you if you like. : )

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3D model marketing communications.

  1. 1. Care 2 Share?<br />Bram Alkema<br />Visionalist<br />
  2. 2. Talk to<br />Talk with<br />Talk amongst<br />
  3. 3. Delivery<br />Dialogue<br />Discussion<br />3D framework<br />
  4. 4. Prominent<br />Personal<br />Remarkable<br />Effective message<br />
  5. 5. One 2 Many<br />One 2 One<br />Many 2 Many<br />Relational<br />
  6. 6. Trust<br />Permission<br />Control<br />Main headache<br />
  7. 7. Bought<br />Solicited<br />Earned<br />Media<br />
  8. 8. Reach<br />Retention<br />Promotors<br />Measurement<br />
  9. 9. Creative<br />Strategist<br />Sales/CRMngr<br />Social Guru<br />Expert<br />
  10. 10. Segments<br />Clustomers<br />Communities<br />Grouping<br />
  11. 11. Advertising<br />CRM/Direct Marketing<br />Referral Marketing<br />Marcom type<br />
  12. 12. Advertising<br />Clustomising<br />Refertising<br />Better names<br />
  13. 13. Attention<br />Profiling<br />Recommendation<br />Goal<br />
  14. 14. Sending<br />Subscribing<br />Sharing<br />Message flow<br />
  15. 15. Mass Media Formats<br />Business Media Formats<br />Personal Media Formats<br />SocioTech<br />
  16. 16. Spam<br />Service mail<br />Birthday invite<br />Mail is all formats<br />
  17. 17. ’60s -’80s<br />’80s-’00<br />’00-10<br />Heydays<br />
  18. 18. Segmented Advertising<br />Profiling converts<br />Seeding Reference<br />Paradigms<br />
  19. 19. Asymmetric Signaling<br />Persuasion Architecture<br />Network Dynamics <br />Dissidents<br />
  20. 20. Mass Psych<br />Behavioral Econ<br />Social Psych<br />Psych area<br />
  21. 21. Talk with<br />info[at]bramalkema.nl<br />
  22. 22. @baldmarbles<br />Care 2 Share this with others? <br />

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