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What Is Sales Enablement?

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Sales enablement has been described as "the reduction of friction between buyer and seller," and this slide deck is going to tell you how

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What Is Sales Enablement?

  1. 1. What Is Sales Enablement?
  2. 2. Sales enablement is the process of making your sales team efficient by enhancing the content that they have to work with. What is Sales Enablement?
  3. 3. Before What is Sales Enablement?
  4. 4. Sales teams had to make everything from scratch for every new client! What is Sales Enablement?
  5. 5. What is Sales Enablement? Under the old system, sales reps would waste a lot of valuable time creating content and doing administrative tasks. Sales enablement improves communication with content and cuts down on time spent doing admin work.
  6. 6. What is Sales Enablement? With sales enablement they learn to…
  7. 7. What is Sales Enablement? Create templates!
  8. 8. What is Sales Enablement? Organize content for ease of access!
  9. 9. What is Sales Enablement? Connect with other departments so everyone is on the same page. No more losing content and customers during the tradeoff between marketing and sales!
  10. 10. What is Sales Enablement? Use a CRM (Customer Relationship Management system)
  11. 11. What is Sales Enablement? Sales enablement helps you avoid problems like: • Duplicating efforts • Poor communication • Unhelpful reporting What is Sales Enablement?
  12. 12. Don’t let the sales and marketing teams make the same thing because of a lack of communication. What is Sales Enablement?
  13. 13. What is Sales Enablement? Marketing should be able to nurture leads and hand them off to sales for closing without a breakdown in communication.
  14. 14. What is Sales Enablement? Sales enablement is about making it easier for everyone to LISTEN to their team and their prospects.
  15. 15. What is Sales Enablement? At its highest level: Sales enablement should interconnect every part of your company with the purpose of helping your sales team close more leads with the insights they need.
  16. 16. What is Sales Enablement? It is about giving your team the power to stay ahead of the prospect and lay down the path that ends with your company as the final destination. What is Sales Enablement?
  17. 17. How it works What is Sales Enablement?
  18. 18. With blogs, whitepapers, case studies, social messages, personalized templates, emails, brochures, flyers, sales scripts, presentations, and more... What is Sales Enablement?
  19. 19. ...your sales team will have a plethora of content to share with your potential customers to convert them faster than they would have been able to before they started. What is Sales Enablement?
  20. 20. What is Sales Enablement? Sample Prospecting Email Template AWARENESS CONSIDERATION PURCHASE
  21. 21. What is Sales Enablement? Testimonial Video AWARENESS CONSIDERATION PURCHASE
  22. 22. AWARENESS CONSIDERATION PURCHASE
  23. 23. In-depth training on the tools that help generate that same content will give them a leg up on making content at a speed that leaves the majority of their time free to connect with clients. What is Sales Enablement?
  24. 24. Knowledge on how to use a CRM and other tracking tools informs the sales rep which content best engages the customers they are most interested in. What is Sales Enablement?
  25. 25. A contact’s timeline can show all marketing and sales engagement activity for a prospect. What is Sales Enablement?
  26. 26. Notifications can alert sales reps when prospects are looking at website pages or sales emails in real time. This helps them be timely and relevant with their outreach. What is Sales Enablement?
  27. 27. How it helps What is Sales Enablement?
  28. 28. What is Sales Enablement? It helps keep you in touch with potential customers and educate them throughout their buyer’s journey. AWARENESS CONSIDERATION PURCHASE
  29. 29. What is Sales Enablement? It helps provide valuable data that can be used to enrich the customer’s experience.
  30. 30. What is Sales Enablement? It helps increase the quality of your conversions by connecting your team with preferred customers.
  31. 31. What is Sales Enablement? It helps build long lasting relationships with your customers so that they always come back to you.
  32. 32. What is Sales Enablement? It’s easy to have more natural closes when you do sales enablement well.
  33. 33. When built right, proposal templates and reusable pieces of sales and marketing content will enable the team to create more contextual documents that speak to the buyer’s situation and challenges. What is Sales Enablement?
  34. 34. With templates, the work is much faster, which means more can be done in a shorter amount of time. What is Sales Enablement?
  35. 35. What is Sales Enablement? You want your sales reps out in the world, where they can meet with clients face to face, not spending most of their time doing administrative tasks. Sales enablement lets them spend more time working with your clients and closing new customers...
  36. 36. ...not filling out data that some systems can populate automatically. ...not filling out data that some systems can populate automatically. What is Sales Enablement?
  37. 37. After all, that’s the job they signed up for and better for the business overall.

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