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HOW TO ENABLE 
RESELLERS AND PARTNERS 
WITH AUTOMATED DEMO VIDEOS 
PART 5 OF A 10 PART SERIES 
PRESENTED BY 
www.demochimp.com
Establishing a network of partners and resellers whose core business 
model complements your own is a strategy used by successful companies
Resellers are an attractive idea
Resellers are an attractive idea 
But what happens when you notice that your resellers 
and partners aren’t bringing in more sales?
RESELLING IN THEORY RESELLING IN REALITY
RESELLING IN THEORY RESELLING IN REALITY 
requires low up front cost
RESELLING IN THEORY RESELLING IN REALITY 
requires low up front cost 
builds out a sales channel 
that is scalable
RESELLING IN THEORY RESELLING IN REALITY 
requires low up front cost 
builds out a sales channel 
that is scalable 
connects you to 
new prospects 
through existing 
customer relationships
RESELLING IN THEORY RESELLING IN REALITY 
requires low up front cost 
builds out a sales channel 
that is scalable 
connects you to 
new prospects 
through existing 
customer relationships 
it’s hard to get and 
keep their interest
RESELLING IN THEORY RESELLING IN REALITY 
requires low up front cost 
builds out a sales channel 
that is scalable 
connects you to 
new prospects 
through existing 
customer relationships 
it’s hard to get and 
keep their interest 
you have very little 
control over messaging
RESELLING IN THEORY RESELLING IN REALITY 
requires low up front cost 
builds out a sales channel 
that is scalable 
connects you to 
new prospects 
through existing 
customer relationships 
it’s hard to get and 
keep their interest 
you have very little 
control over messaging 
you have little to no 
insight into their activity
It’s also hard to justify the ongoing 
training and investment when
It’s also hard to justify the ongoing 
training and investment when 
reseller
It’s also hard to justify the ongoing 
training and investment when 
revenue 
reseller
It’s also hard to justify the ongoing 
training and investment when 
revenue 
is 
often 
reseller
It’s also hard to justify the ongoing 
training and investment when 
unpredictable 
is 
often 
revenue 
reseller
DemoChimp can help
a few clicks by your resellers can engage new 
prospects and help fill your pipeline
…and you can measure their success:
…and you can measure their success: 
you’ll see how many demos they’re sending out
…and you can measure their success: 
you’ll see how many demos they’re sending out 
if their prospects are 
sharing it with colleagues
…and you can measure their success: 
you’ll see how many demos they’re sending out 
if their prospects are 
sharing it with colleagues 
and what your resellers’ 
activity looks like, to 
know who you should 
invest in further
…and you can measure their success: 
you’ll see how many demos they’re sending out 
if their prospects are 
sharing it with colleagues 
and what your resellers’ 
activity looks like, to 
know who you should 
invest in further 
but most importantly, you can quickly ensure 
consistent messaging across all your resellers
a few clicks by your resellers can engage new 
prospects and help fill your pipeline 
and we all like being on the same page.
Watch the DemoChimp demo: 
Follow us: @DemoChimp

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How to Enable Resellers and Partners with Automated Demo Videos

  • 1. HOW TO ENABLE RESELLERS AND PARTNERS WITH AUTOMATED DEMO VIDEOS PART 5 OF A 10 PART SERIES PRESENTED BY www.demochimp.com
  • 2. Establishing a network of partners and resellers whose core business model complements your own is a strategy used by successful companies
  • 3. Resellers are an attractive idea
  • 4. Resellers are an attractive idea But what happens when you notice that your resellers and partners aren’t bringing in more sales?
  • 5. RESELLING IN THEORY RESELLING IN REALITY
  • 6. RESELLING IN THEORY RESELLING IN REALITY requires low up front cost
  • 7. RESELLING IN THEORY RESELLING IN REALITY requires low up front cost builds out a sales channel that is scalable
  • 8. RESELLING IN THEORY RESELLING IN REALITY requires low up front cost builds out a sales channel that is scalable connects you to new prospects through existing customer relationships
  • 9. RESELLING IN THEORY RESELLING IN REALITY requires low up front cost builds out a sales channel that is scalable connects you to new prospects through existing customer relationships it’s hard to get and keep their interest
  • 10. RESELLING IN THEORY RESELLING IN REALITY requires low up front cost builds out a sales channel that is scalable connects you to new prospects through existing customer relationships it’s hard to get and keep their interest you have very little control over messaging
  • 11. RESELLING IN THEORY RESELLING IN REALITY requires low up front cost builds out a sales channel that is scalable connects you to new prospects through existing customer relationships it’s hard to get and keep their interest you have very little control over messaging you have little to no insight into their activity
  • 12. It’s also hard to justify the ongoing training and investment when
  • 13. It’s also hard to justify the ongoing training and investment when reseller
  • 14. It’s also hard to justify the ongoing training and investment when revenue reseller
  • 15. It’s also hard to justify the ongoing training and investment when revenue is often reseller
  • 16. It’s also hard to justify the ongoing training and investment when unpredictable is often revenue reseller
  • 18. a few clicks by your resellers can engage new prospects and help fill your pipeline
  • 19. …and you can measure their success:
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  • 24. a few clicks by your resellers can engage new prospects and help fill your pipeline and we all like being on the same page.
  • 25. Watch the DemoChimp demo: Follow us: @DemoChimp