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3D Model ESTRO

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3D Model ESTRO

  1. 1. Care 2 Share?<br />Bram Alkema<br />Visionalist<br />
  2. 2. Pratentegen<br />Praten met<br />Pratenonderling<br />
  3. 3. Spreek<br />beurt<br />Dialoog<br />Discussie<br />3D Raamwerk<br />
  4. 4. Prominent<br />Persoonlijk<br />Opmerkelijk<br />Effectiefverhaal<br />
  5. 5. Een op Veel<br />Een op een<br />Veel op veel<br />Relationeel<br />
  6. 6. Vertrouwen<br />Toestemming<br />Controle<br />Hoofdpijn<br />
  7. 7. Gekocht<br />Uitgelokt<br />Verdiend<br />Media<br />
  8. 8. Bereik<br />Retentie<br />Promotors<br />Maatstaf<br />
  9. 9. Creatief<br />Strateeg<br />Sales/CRManager<br />Social Guru<br />Expert<br />
  10. 10. Segment<br />Clustomer<br />Community<br />Groeperen<br />
  11. 11. Advertising<br />CRM/Direct Marketing<br />Referral Marketing<br />Marcom type<br />
  12. 12. Adverteren<br />Clustomeren<br />Referteren<br />Better names<br />
  13. 13. Aandacht<br />Profielen<br />Aanbeveling<br />Doel<br />
  14. 14. Zenden<br />Abonneren<br />Delen<br />Stroom<br />
  15. 15. Massa Media Formaten<br />Bedrijfs Media Formaten<br />Persoons Media Formaten<br />SocioTech<br />
  16. 16. Spam<br />Service mail<br />“He hoe ist?” <br />Email is elk format<br />
  17. 17. ’60s -’80s<br />’80s-’00<br />’00-10<br />Heydays<br />
  18. 18. Segmented Advertising<br />Profiling converts<br />Seeding Reference<br />Paradigmas<br />
  19. 19. Massa Psych<br />Gedrags Econ<br />Sociale Psych<br />Psych gebied<br />
  20. 20. Praten met<br />info[at]bramalkema.nl<br />
  21. 21. Why<br />
  22. 22. I feel the need to enlist others in my outrage<br />
  23. 23. I assume everybody feels the same way<br />
  24. 24. I assume others agree with me<br />
  25. 25. I want you to succeed<br />because I like your better world.<br />
  26. 26. I want to reciprocate<br />by sharing your free art<br />
  27. 27. I assume my own group is more worthy of help<br />
  28. 28. The service will be worth more, if my friend uses it too<br />
  29. 29. I like to build my community by matching people<br />
  30. 30. I contributed more to success than my community<br />
  31. 31. I want to quote you because you’re voicing a taboo<br />
  32. 32. I need to alarm the community of external threats<br />
  33. 33. I want to alarm my group of internal disorder<br />
  34. 34. I assume other groups are more homogenous<br />
  35. 35. I want to stop feeling lonely<br />
  36. 36. I want to show everybody my brilliant skills<br />
  37. 37. I want my group to feel as inspired as I was<br />
  38. 38. School<br />Tutoring<br />BSOcial Skills<br />Psychology area<br />
  39. 39. Elk marketing project <br />latenbedenkendoor de kinderen of ouderszelf<br />Doorgrondeerst de principes, gadan pas nadenken over hoe je stuff worth sharing faciliteert<br />Gebruik je enormekennis<br />van groepsdynamiek en <br />overtuigingspsychologieommensentebetrekken<br />
  40. 40. @baldmarbles<br />Care 2 Share?<br />

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