Use of social networks workshop, Information literacy, Erasmus+ project New Literacy Set, 2015-2017

1. USE OF SOCIAL NETWORKS
The New Literacy Set - Information literacy curricula

2. Social Network
 allows you to connect with people
 allows you to share photos, videos, music
 allows you to share other personal information
with either a select group of friends or a wider
group of people, depending on the settings you
select

3. Top 10 Reasons For Using Social
Media
1. to stay in touch with what friends are doing
2. to stay up-to-date with news and current
events
3. to fill up spare time
4. to find funny or entertaining content
5. to share opinions

4. Top 10 Reasons For Using Social
Media
6. to share photos or videos with others
7. because friends are already on them
8. general networking with other people
9. to meet new people
10. to share details of our everyday life

5. Popular Social Networks
 Facebook
 YouTube
 Twitter
 Linkedin
 Instagram
 Google Plus
 Snapchat
 Pinterest

6. Facebook
 in February 2004 Mark Zuckerberg launched
"The facebook", as it was originally known
 it became Facebook.com in August 2005
 in September 2006, Facebook becomes available
to anyone with a registered email address
 Facebook runs on 61 million lines of code

7. YouTube
 onValentine's Day 2005, Hurley registered the
trademark, logo and domain ofYouTube
 in May of 2005, a small group of early
employees launched the beta test site
www.youtube.com
 in December 2005,YouTube officially became a
corporation
 YouTube is the largest online video destination
in the world and the third most visited Website
overall

8. Twitter
 on March 21, 2006, co-founder Jack Dorsey sent
the first-ever tweet and Twitter was born
 Dorsey had originally imagined Twitter as
an SMS-based communications platform
 140 Character Limit

9. LinkedIn
 social networking site designed specifically for
the business community
 connect with classmates, faculty, and family
professionally
 find key contacts at companies that interest you
 build and maintain professional relationships
 turn professional relationships into
opportunities

10. Instagram
 popular photo-sharing app for smart phones
 focused exclusively on sharing photos with your
friends
 you can quickly apply a filter to give the photo a
unique look
 like most other social networking sites, you
must be at least 13 years old to create an
account on Instagram

11. What are social networks used for
in business
 inexpensive marketing
 banner and text ad advertising
 customer relation management tool
 global exposure
 online meeting places

12. What they do well
 they can improve the customer images of the
business
 they can help a business to get feedback on new
products and services
 they can help connect friends, family and long lost
college friends
 social networks allow for idea sharing and the
creating dialog
 social networking allows people to network with
others in order to find jobs

13. Logo
 logo is recognizable and distinctive graphic
design, stylized name, unique symbol, or other
device for identifying an organization
 not to be confused with a brand, which
identifies a product or family of products.
 also called logotype

14. Business cards
 business cards are cards bearing business
information about a company or individual
 they are shared during formal introductions as a
convenience and a memory aid
 includes the giver's name, company or business
affiliation (usually with a logo) and contact
information
 may include social media addresses such as
Facebook, LinkedIn and Twitter

15. Facebook advertising
 allows businesses to promote custom ads or
content targeting a specific audience
 ads can appear in your target audience’s News
Feed or right column of Facebook
 always determine your objectives before you
start
 be specific on your audience targeting
 rotate your ads regularly

16. Steps for creating Facebook ad
 create a Facebook business page
 create goals for your Facebook ads
 choose an objective for your campaign
 choose your target audience and ad spend
 choose how you want your ad to look
 place your order
 create a Facebook ads report

17. Components of successful
Facebook ads
 it's visual
 it's relevant
 it includes an enticing value proposition
 it has a clear call-to-action (CTA): your CTA
should encourage people to click on your ad
now
 examples of Facebook ads

18. Google AdWords
 an advertising service by Google for businesses
wanting to display ads on Google and its
advertising network
 enables businesses to set a budget for
advertising and only pay when people click the
ads
 the ad service is largely focused on keywords

19. Tips to write effective Google
Adwords
 be specific
 highlight your unique value proposition (uvp)
 don’t forget your keywords
 include a call-to-action (CTA)
 get right to the point
 ad formatting is important
 examples of Google Adwords

20. Advantages of social networks
 social networking sites spread information
faster than any other media
 law enforcement uses social networking sites to
catch and prosecute criminals
 social networking sites help students do better
at school
 social networking sites allow people to improve
their relationships and make new friends

21. Advantages of social networks
 social media sites help employers find
employees and job-seekers find work
 being a part of a social networking site can
increase a person's quality of life and reduce the
risk of health problems
 corporations and small businesses use social
media to benefit themselves and consumers

22. Advantages of social networks
 social networking sites offer teachers a platform
for collaboration with other teachers and
communication with students outside the
classroom
 social networking sites offer a way for musicians
and artists to build audiences even if they don’t
have a corporate contract

23. Disadvantages of social networks
 social networking sites lack privacy and expose
users to government and corporate intrusions
 social networking sites can lead to stress and
offline relationship problems
 social networking sites entice people to waste
time
 social media causes people to spend less time
interacting face-to-face

24. Disadvantages of social networks
 criminals use social media to commit and
promote crimes
 social networking sites facilitate cyber bullying
 children may endanger themselves by not
understanding the public and viral nature of
social networking sites

25. Disadvantages of social networks
 social networking enables cheating on school
assignments
 social networking site users are vulnerable to
security attacks such as hacking, identity theft,
and viruses
 JUST REMEMBERTO BE CAREFUL AND
RESPONSIBLE BEFOREYOU SIGN UP!