social media

1. M U H A M M A D Z U L K I F L H A S A N
Importance of Social Media

2. Muhammad Zulkifl Hasan
AWS Educator| Aviatrix Certified Engineer| GCP Expert| Machine
Learner-Data Scientist| IT & Network Security Specialist| Six Sigma
Black Belt
https://www.linkedin.com/in/muhammad-zulkifl-hasan-91541761

3. Scheme of Presentation
 Social Media
 Facebook
 Instagram
 Twitter
 LinkedIn
 Significance of Social Media in Governance

4. SOCIAL MEDIA
A digital or virtual tool which connects people around
the globe. It is a platform where people exchange, share
and create information, content, ideas and interest.
An internet or technology-based communication
platforms, where people build virtual network or
communities.

5. SOCIAL MEDIA PLATFORMS
The platforms where information is disseminated
or transmitted to the selective group of people(
followers or subscribers) over the internet.
The information transmitted includes news,
images, videos, audios, promotional messages,
education.

6. SOCIAL MEDIA PLATFORMS
Some of the most commonly and highly used social media platforms ,
according to Statista 2023
Facebook 2.89 billion users
YouTube 2.56 billion users
Whatsapp 2 billion users
Instagram 1.4 billion users
linkdIn 740 million users
Twitter 436 million

7. TWITTER
 A free social media network which enables its to
post images, text, videos and links known as
tweets.
 Non-registered users can only read messages,
whereas registered users can post as well.
 The limitation of tweet characters is 280 words
include punctuation and spaces.

8. ADVANTAGES
 Ease of use
 It’s easy to create Twitter account. Once you are set, you
can start posting tweets online for the world to see. Just
like every other social networking platform, there are
other customization options available on Twitter.
 To get a better response, you’ll have to follow people and
let others follow you back.
 Business promotion
 You can promote your business by putting promoted
tweets to the timelines of targeted audience instantly.
 An easy way to introduce them to your business.

9. TWEETS
 Fake tweets are posts that are made to mislead or deceive
people. They may be posted with the intention of
promoting a false narrative or creating an impression
that something is true when it is not.
 Fake tweets can be very damaging to a person, company,
or organization, as they can spread quickly and be taken
as truth by many.

10. TWEETS
 Informative tweets, on the other hand, are posts that
provide useful information. They can be about a variety
of topics such as news, current events, science,
technology, sports, or entertainment. By sharing accurate
and helpful information, informative tweets can help
people stay informed and make informed decisions.

11. ADVANTAGES
 Scheduled tweets
 If you are a future planner, you can try Scheduling
Tweets to post the content in the future.
 You can schedule both organic and promoted-only
Tweets for future delivery and as needed.
 Any product that is planned to be launched later can
be scheduled in advance.
 If you are away for a month or a week, you can
maintain continuity by scheduling the posts in
advance and engage your audience.

12. ADVANTAGES
 Monitor Twitter Engagement
 Engagement in Twitter can be expressed in three
different ways.
 Retweets.
 Replies.
 Likes
 All of these reporting can be monitored by twitter
analytics, it is a build in feature of twitter.

13. ADVANTAGES
 Twitter current trends – future possibilities
 It’s vital to focus on and listen to what your audience says
while simultaneously being open to receiving feedback
about the effectiveness of your activities on Twitter.
 By encouraging open communication and enhancing
awareness of fake news, misleading, or wrong
information, you’ll build your name and credibility as a
scientific communicator.
 Nowadays, most academic conferences have Twitter
handles or conference hashtags to create a better online
conference experience, regardless of its physical location.

14. ADVANTAGES
 Twitter current trends – future possibilities
 People can ask questions, continue to participate
(even if they missed the live or virtual event), and
get input on conference topics from researchers
and others from the Twitter community.
 There are practical and ethical challenges to doing
research in a site where communications are by
default public but not necessarily intended for all
publics.

15. DISADVANTAGES
 Fake accounts
 Apart from miscreants, fake accounts and bots are a bit
of a concern as the real culprit can’t be traced if things
beyond normal.
 According to the reports, there are as many as 20 million
fake Twitter accounts through which most of the
offensive content is posted.
 Character limit
 280 words are still not enough to cover much of what
many users intend to say.
 Either a user has to split lengthy posts into multiple
tweets or drop the idea of using Twitter.

16. DISADVANTAGES
 Offensive content
 As everybody has the freedom of speech, there are
many users who can spread hate or negativity
through their tweets. As people can approach, they
might target you or troll you.

17. FACEBOOK
 A famous social media platform, a market leader,
that enables its users to share information with the
people in their social circle.
 There are many different ways for facebook users to
join this platform with public or private profiles,
pages and groups.
 It allows its users to keep in touch with friends,
family and the people they follow.

18. ADVANTAGES
 Networking
 With social media and internet, the world is turned
into global village, you can follow people who
influence, inspire you or like-minded people. But
how?
 Through groups and pages(communities)
 Following the influential persons or celebrities And
favourite business facebook

19. ADVANTAGES
 Free and quality connectivity
Facebook is designed to work on the low quality or
high quality as well as bad or good internet
connection.
In Pakistan, almost all networks give free Facebook
mbs or low cost packages for Facebook mbs, which
makes it one of the most used social media network.

20. ADVANTAGES
• A place to speak up
You can voice your opinions as it gives the facility to
express what you think. Also we can raise awareness
on certain issues by posting about them.
We can use it effectively by raising funds for charity,
creating pages and groups to tell people about
deforestation, climate changes domestic abuse,
sexual harassment and political issues.

21. STORY OF NAZIM JOKHIO
 Nazim Jokhio, an activist, recorded the video of
foreigners who were hunting houbara bustard,
who were the guests of MNA Jam karim. As the
hunting of houbara bustard was banned. He
posted these videos on his facebook to aware
people. He often used social media to talk about
other social issues. He was murdered by MNA
Jam karim for speaking up. We salute him for his
bravery to speak up.

22. DISADVANTAGES
 Lack of privacy
Privacy is one of the biggest concern of the internet
users, specially for females. Since there is availability
of images and videos, it can be misused. Also you
need to thoroughly check the privacy setting, in
order to maintain privacy.

23. DISADVANTAGES
 Waste of time
 It is an highly addictive. Other than your family and
friends updates, there is so much other stuff, that can
engage you for hours.
 Rather than spending time in constructive ways,
many people end up scrolling on facebook
mindlessly.

24. DISADVANTAGES
 Decisive from reality
 There are many users on facebook with profiles,
which can risk our privacy
 People are different from what they portray
themselves on social.
 Emotions are not visible so it is difficult to interpret
what’s going on other side.

25. INSTAGRAM
 Instagram is free social networking application,
which enables its users to share videos and pictures
to their followers.
 Users can make public or private accounts.

26. ADVANTAGES
Free and easy to use
It is a free network, which makes it easy to use for
personal or business purposes.
You can choose to follow and being followed based on
your preferences.
It is designed to be portable and has easy to use features
unlike other platforms

27. ADVANTAGES
 Security and privacy policy
 It has very useful policy. You can keep your profile
private.
 Instagram has age limit of 13 years for users.
Instagram can block or ban a user from posting in
case of violation of terms and conditions.
 Best for visual marketing
 Images play a vital role in visual marketing, since
Instagram is video or picture sharing platform.

28. ADVANTAGES
 Community building
 You can follow people on Instagram and people will follow
back you on Instagram.
 It is best for building an interactive following community.
You can comment and tag people in your Instagram posts.
 You can connect or contact your followers or your followers
can contact you via DM.
 It means Instagram is also best choice to build your
community and share your work with like-minded people.
You can also use hashtags in Instagram posts to boost your
reach.

29. DISADVANTAGES
 Portable or mobile friendly
Instagram is optimized to mobile friendly design. It
has desktop version too, but it lacks features.
 Addictive
Like other social media networks, Insta-gram can get
you hooked for hours and hours, as it is highly
addictive.

30. DISADVANTAGES
 Reliance on images
Instagram depends on images. If your images are
attractive then you will get more Instagram likes,
comments, and followers.
If the photos are not attractive enough, then the
account will not have as many followers and if your
business is virtual then your business will fail.

31. LINKEDIN
LinkedIn is a social networking
website optimized for business
professionals. It allows its
users to share work-related
information with other users
and keep an online list of
professional contacts.
Profiles also list your
connections to other LinkedIn
users, as well as
recommendations you make or
receive from other users.

32. ADVANTAGES
 Networking
 It is an amazing tool for businesses or firms to search
potential clients.
 It provides users an opportunity to look for professional
people in their circle that might be helpful for them
 Profile updates
 Most of users keep their profiles up to-date with their
recent accomplishments or achievements so their profiles
act as virtual resume. Businesses can look for potential
employees by checking their educational background and
skill set.

33. ADVANTAGES
Cost effective
LinkedIn offers a free basic account which allows users to make network
they like. You may like premium account, which costs $600 per year.
Answers section
It enables users to interact with each other by having an answer section.
Individuals can demonstrate their knowledge and skills in answers section.

34. DISADVANTAGES
Privacy concerns
To entirely embrace LinkedIn, the user has to disclose a lot of sensitive
personal and professional information such as date of birth, employment
history, contact information, email address, etc.
Investment of initial time
Not every business professional is active on LinkedIn. It will take a lot of
time to spend on build your business connections. This method does not
guarantee success.

35. DISADVANTAGES
 Premium is costly
For yearly subscription, the cost is $600.
For monthly subscription, the cost is $60. Many users
who are not able to buy premium, it is costly.

36. Significance of Social Media in Governance
Social media can be a powerful tool for governance.
 It enables new forms of political participation by
providing a platform for citizens to engage in
discussions with each other, their elected
representatives and other political officials on how to
steer society.
It can also help governments become more efficient
and enhance citizen engagement.

37. Significance of Social Media in Governance
 Social media is important in Demand Politics – a theory
concerned with societal expectations usually directed at the
government.
 It includes manifestations of the desire for collective action.
• Social media has afforded a new form of activism “hashtag
activism” – the act of fighting for or supporting a cause that
people are advocating through social media like Facebook,
Twitter, Google+, and other networking websites.
• Social media facilitates e-participation through strengthening
political engagement and enabling citizens to influence
government decisions.
• Social media is also enabling the political participation of
marginalized groups.

38. Significance of Social Media in Governance
 Social media revitalizes social movements in three ways: as an
information/news source; as a space for expressing political
opinions, and as a venue for finding mobilizing information
and joining causes.
 Social media also affords leaderless social movements.
 Social media has had a significant influence on elections and
political campaigns.
 Globally, political parties have used social media to convey
their messages, persuade voters, and mobilize their
supporters.
 However, the assessment of social media’s role in elections
has moved from being hopeful to despair.
 Social media is being used for disinformation by trolls, bots,
and sock puppets.

39. Development of Government
 Political participation:
 Governments have provided formal online channels for
citizens to report crime, comment on policy, or petition
for change. Largely this is restricted to a small elite of
internet users, and government websites are not popular.
Citizens often use social media to organize between
themselves for activism and protest.
 Transparency and accountability:
 Citizens have used social media to communicate, report
and map issues in society, which has increased pressure
on governments to respond.

40. Development of Government
 Peacebuilding:
 Social media have been used to monitor violence, which
can support peacebuilding, although media can also be
used to incite violence.
 Private sector:
 Social media used by businesses can increase
transparency and customer communication, as well as
create new forms of leadership.
 Internal governance:
 New legislation and regulation of social media is
controversial. Some online hate speech constitutes a
crime, and some governments have shut down internet
services in an attempt to control social media.

41. Oversee social media and become its model user:
Overseeing social media includes:
• Regulating.
• Shutting it down.
• Educating citizens.
Regulation:
Regulation is “a rule of order having the force of law,
prescribed by a superior or competent authority, relating to
the actions of those under the authority’s control.” Given
the increasing importance of social media in development
and governance, some see social media regulation as
necessary.

42. Regulation:
 Co-regulation is a ‘collaborative, flexible, and
performance-based approach to privacy regulation’.
 An example is Prof. Phil Napoli’s “government-mandated
self-regulation” of social media.
 In this model, government mandates a ‘self-regulation”
model that not only involves corporates but also
stakeholders.
 This approach “isn’t about these individual platforms
individually necessarily establishing criteria and making
decisions based on those criteria but that there is a more
multi-stakeholder model for developing content
standards and enforcement guidelines”.

43. Social Media Shutdown:
 An extreme measure taken by governments to limit the
negative effect of social media is to shut it down.
 By one count, governments have carried out at least 400
social media shutdowns across more than 40 countries since
the Arab Spring began in 2010.
 These include Indonesia’s decision to restrict the use of
WhatsApp, Facebook, and Instagram during the violence that
followed the 2019 presidential election and the Sri Lankan
government’s social media ban after the 2019 Easter Sunday
terrorist attack.
 These social media blackouts are part of the bigger internet
shutdowns that governments have resorted to combat fake
news and other negative effects of social media.

44. Literacy and Education:
 The spread of “fake news”, misinformation,
disinformation, and digital falsehoods “is due to
society’s failure to teach its citizenry how to think
critically about the deluge of information that
confronts them in our modern digital age.”
 There is general agreement that Media and
Information Literacy (MIL) is a mission that
government should take on to combat the negative
effects of social media.
 UNESCO has already done significant work in this
area, including defining MIL competencies.

45. Literacy and Education:
 MIL competencies include:
1. To search, critically evaluate, use and contribute
information and media content wisely.
2. Knowledge of how to manage one’s rights online.
3. Understanding of how to combat online hate speech
and cyberbullying.
4. Understanding of the ethical issues surrounding the
access and use of information
5. Engagement with media and ICT to promote equality,
free expression, and tolerance,
intercultural/interreligious dialogue, peace, etc.

46. IMPACT OF SOCIAL MEDIA
 Today, social media has a lot of influence on our life. Social
media has made our life easy by adding efficiency and
innovation to our lives. On the contrary, it has negatively
affected our lives.
 Pros of social media:
 Connectivity with friends and family
 Quick access to information
 Online learning, job skills, content discovery
 Great marketing tool
 Opportunities for remote employment
 Banking and paying bills online
 Involvement in civil engagement( awareness, provides a voice)

47. IMPACT OF SOCIAL MEDIA
 MURREE INCIDENT
 ON 7 January 2022, a snowstorm occurred in Murree which took the
life of 23 people stranded in their vehicles due to traffic Jams and
heavy-snowfall. All this happened due to the negligence of city
administration including commissioner.
 ASI and other called for help through social platforms but the
authority keep on sharing information to each other instead of taking
action.
 Soon after the incident, videos of dead bodies inside the snow
covered vehicles went viral on social media.
 These videos alerted local administration and government
representatives to active and take action to rescue tourists stranded
in heavy snow. But it was too late.
 This incident shows social media is a powerful and helpful if it is
used properly.

48. IMPACT OF SOCIAL MEDIA
 CONS OF SOCIAL MEDIA
It can be decisive(online vs reality)
 Addictive
 Increased usage
 Self-image issues
 Fear of missing out
 Cybercrimes
 Cyber bullying

49. CYBER-CRIME
 Any criminal activity carried out using computer or
internet.
 These activities are carried out in order to generate profit
or to harm other using others data.
 Cyber extortion
 Theft of financial or card payment data.
 Identity theft
 Harassment
 Phishing
 Account hacking
 Children pornography

50. CYBER-BULLYING
Cyber bullying is bullying or harassment using electronics.
Cyber bullying includes sending, posting, or sharing negative,
harmful, false, or mean content about someone else.
Cyber bullying includes sending, posting, or sharing negative,
harmful, false, or mean content about someone else.
Social media networks are common platforms for cyber bullying

51. CONCLUSION
‘With great power comes great responsibility’.
As social media has enabled people to network
around the globe, it is up to them to use it as a
constructive or destructive tool.
Social media is the most powerful tool of 20th
century for individuals and businesses.

52.  Free online courses Links:
https://www.coursera.org/
 Financial aid:
https://github.com/abdelrahmaan/Financial-aid-
on-coursera-
 Erasmus guidelines
 UK Student visa+ University selection guidelines for
future studies.
 Telegram group