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One focal point of the
poster is the bold title;
the font is typically
creepy and plays on the
title ‘Sinister’ – already
presenting a
supernatural impression.
As well as this, the dark
colour of the title
contrasts with the bright
background and makes it
stand out to the
audience.

Like several other horror sub-genres, the film
is produced by the same producer who made
other films which are supernatural and
psychological; therefore this may suggest this
film will depict those same connections.

The cracked and
deteriorated nature of the
wall paint suggests many
ideas, but to my eyes the
representation is that of
the physiological – the
demonic presence slowly
decaying the mind until
the nightmare becomes
real.

The tagline under the
title is also very
significant as it creates
the context for the
narrative, which also
links heavily to the image
below.
Once again, typical of the
horror genre, there are
no prominent actors or
celebrities as the
audience can relate to an
unknown character and
emphasise with his or
her feelings and
emotions. While the lack
of any emphasis on
actors make the
narrative and storyline
the focal aspect for the
film.
Social networking sites
such as Facebook and
Twitter are shown below
the credits. This makes
the film more accessible
to the viewer, and links
in to the development of
the Web 2.0, where the
audience can ‘follow’ the
movie as it is released on
these websites. This
gains a bigger audience.

The background of the
poster is in itself
particularly grim and dull,
which contrasts heavily
with the blood-red image
which in turn makes it
stand out to the audience.

Underneath the main image is
the credit block. This includes
names of people who were
involved in the making of the
film. This list gives the audience
the chance to see who is in the
film and who has made it, and if
they recognise any names, they
can already begin build a
preconception of what the film
will be like, based on their
opinion on their previous films.
Beneath credits are the
production company logos,
which again show the audience
what to expect as they may
have a reputation for being
good or a bad film companies.

At the bottom of the
credits the words ‘COMING
SOON’ are shown. This
gives no details as to when
the film is going to be
released, creating more of
a buzz and excitement for
the viewer. Beneath that is
the website for the film,
‘HaveYouSeenHim.com’
this links to the character in
the blood and suggests the
film revolves around ‘him’.

The main selling point for
the film is the main image,
which is equally disturbing
and terrifying. The image
itself denotes a pair of
angry and demonic eyes,
but with the context of the
tagline, once you see him,
nothing can save youcreates a very horrific and
fearful atmosphere. The
demonic eyes itself look
perfectly into the camera
and as a result straight at
the audience’s eyes – very
creepy and supernatural
feeling. The image is also
drawn by blood, which is
typical you see him,
nothing can save youcreates a very horrific and
fearful atmosphere. The
demonic eyes itself look
perfectly into the camera
and as a result straight at
the audience’s eyes – very
creepy and supernatural
feeling. The image is also
drawn by blood, which is
typical of the horror genre
as it seems to come from
the victim’s hand.

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Sinister film poster analysis

  • 1. One focal point of the poster is the bold title; the font is typically creepy and plays on the title ‘Sinister’ – already presenting a supernatural impression. As well as this, the dark colour of the title contrasts with the bright background and makes it stand out to the audience. Like several other horror sub-genres, the film is produced by the same producer who made other films which are supernatural and psychological; therefore this may suggest this film will depict those same connections. The cracked and deteriorated nature of the wall paint suggests many ideas, but to my eyes the representation is that of the physiological – the demonic presence slowly decaying the mind until the nightmare becomes real. The tagline under the title is also very significant as it creates the context for the narrative, which also links heavily to the image below. Once again, typical of the horror genre, there are no prominent actors or celebrities as the audience can relate to an unknown character and emphasise with his or her feelings and emotions. While the lack of any emphasis on actors make the narrative and storyline the focal aspect for the film. Social networking sites such as Facebook and Twitter are shown below the credits. This makes the film more accessible to the viewer, and links in to the development of the Web 2.0, where the audience can ‘follow’ the movie as it is released on these websites. This gains a bigger audience. The background of the poster is in itself particularly grim and dull, which contrasts heavily with the blood-red image which in turn makes it stand out to the audience. Underneath the main image is the credit block. This includes names of people who were involved in the making of the film. This list gives the audience the chance to see who is in the film and who has made it, and if they recognise any names, they can already begin build a preconception of what the film will be like, based on their opinion on their previous films. Beneath credits are the production company logos, which again show the audience what to expect as they may have a reputation for being good or a bad film companies. At the bottom of the credits the words ‘COMING SOON’ are shown. This gives no details as to when the film is going to be released, creating more of a buzz and excitement for the viewer. Beneath that is the website for the film, ‘HaveYouSeenHim.com’ this links to the character in the blood and suggests the film revolves around ‘him’. The main selling point for the film is the main image, which is equally disturbing and terrifying. The image itself denotes a pair of angry and demonic eyes, but with the context of the tagline, once you see him, nothing can save youcreates a very horrific and fearful atmosphere. The demonic eyes itself look perfectly into the camera and as a result straight at the audience’s eyes – very creepy and supernatural feeling. The image is also drawn by blood, which is typical you see him, nothing can save youcreates a very horrific and fearful atmosphere. The demonic eyes itself look perfectly into the camera and as a result straight at the audience’s eyes – very creepy and supernatural feeling. The image is also drawn by blood, which is typical of the horror genre as it seems to come from the victim’s hand.