Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
titles<br />and<br />FONTS<br />SELL Productions<br />
Font for film’s title<br />As the name of our feature film will be shown live in the opening two minutes, rather than adde...
Our title<br />SELL Productions decided that our title was going to be split into two parts, with separate fonts for both ...
Our title<br />One of the original titles considered for our film was ‘Perfect’, or a variation thereupon. We then decided...
Part One: Perfect<br />This part of the title, we decided, should be quite elegant and over the top. This represents the l...
Potential Part One fonts<br />
Part Two: Nobody’s<br />SELL Productions decided that this part of the font should be drastically different to Part One, i...
Potential Part Two Fonts<br />
Final Title<br />Stamp style Part 2 at an angle to emphasise the ‘addition’ of it<br />Part 1 is in red; this connotes fem...
Upcoming SlideShare
Loading in …5
×

Font moodboard

1,618 views

Published on

Font planning.

  • Be the first to comment

  • Be the first to like this

Font moodboard

  1. 1. titles<br />and<br />FONTS<br />SELL Productions<br />
  2. 2. Font for film’s title<br />As the name of our feature film will be shown live in the opening two minutes, rather than added in post-production, SELL Productions chose to decide firstly on the font for this, and base the font for the rest of titles on this<br />We agreed that the film’s title is most pivotal as it would be used on promotional posters, DVDs and other advertising and would therefore be most commonly associated with the film<br />
  3. 3. Our title<br />SELL Productions decided that our title was going to be split into two parts, with separate fonts for both words, similar to The Princess Diaries. The separation allows for a more formal font and another type aimed at younger audiences<br />Type aimed at younger audiences<br />More formal font<br />
  4. 4. Our title<br />One of the original titles considered for our film was ‘Perfect’, or a variation thereupon. We then decided that ‘Nobody’s Perfect’ would fit better – it’s a common phrase, is catchier and fits the film more accurately. <br />We then had the idea of layering ‘Nobody’s on top of ‘Perfect’, as if the ‘Nobody’s’ had been added angrily to the original text.<br />
  5. 5. Part One: Perfect<br />This part of the title, we decided, should be quite elegant and over the top. This represents the life Felicity enjoys before her metatonia (the moment where a protagonist realises everything he or she thought true is not)<br />It also fits in with the concept of her very upper-class lifestyle, seeming almost royal<br />
  6. 6. Potential Part One fonts<br />
  7. 7. Part Two: Nobody’s<br />SELL Productions decided that this part of the font should be drastically different to Part One, in order to show the drastic upheaval in Felicity’s life.<br />We considered ‘handwriting’, but it appeared too similar to Part One, so we settled on a ‘stamp’ style. This offers an eye-catching contrast from Part One and looks strong on a page. Furthermore it connotes regime and system; perhaps implying military or government agencies. Much of the plot revolves around breaking away from the regime of borderline aristocracy.<br />
  8. 8. Potential Part Two Fonts<br />
  9. 9. Final Title<br />Stamp style Part 2 at an angle to emphasise the ‘addition’ of it<br />Part 1 is in red; this connotes femininity and passion. Red and black are also key motifs within the book our film is based on<br />

×