2013 ammc donormemberretentin

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2013 ammc donormemberretentin

  1. 1. Donor and Member Retentionthrough Donor RelationsLynne M. Wester@donorguruDirector of Stewardship and Donor RecognitionYeshiva University
  2. 2. ©2013 DonorRelationsGuru
  3. 3. 3Donor Recognition and Stewardship• Is there a better way to do this?• What are some ways that we can betterserve our donors?• What is someone else doing that we’renot?• Is there an app for that?• Making Innovation a Priority©2013 DonorRelationsGuru
  4. 4. Who are we talking about?• High Level Annual Donors• People Falling through the Cracks4©2013 DonorRelationsGuru
  5. 5. The Facts, Just the FactsWhat is your retention rate?• At YU we went from 48% to 72% in three yearsof concentrated donor relations efforts• What would a 10% increase in retention meanto your museum?©2013 DonorRelationsGuru
  6. 6. The “Blanket” Approach7©2013 DonorRelationsGuru
  7. 7. Data Analysis and Leveling• A. Donors of 25K- 100K TPF for the previous FY orCumulative Lifetime TPF of 100K to 1 Million• B. Donors of 100K-500K TPF for the previous FY orCumulative Lifetime TPF of 1 Million plus• TPF= Total Philanthropic Funds=Cash+Pledges• A.734 constituents• B.186 constituents8©2013 DonorRelationsGuru
  8. 8. Other Groups Added• Loyalty Donors• First Time Donors• Anyone who needs extra touch and care9©2013 DonorRelationsGuru
  9. 9. What drives your member donors?• Belonging, feeling connected• Nostalgia, memories from when young• Staying connected, even if out of town• Personal help• Incentive to visit©2013 DonorRelationsGuru
  10. 10. Calendar Approach• August- Thank You Postcard• September- Rosh Hashanah email greeting• October- Phone Call from Student• November- Donor Recognition Event• December- Hanukkah Postcard• January- Invitations to YU Museum Event• February- Hand Written Note• March- Pesach Postcard• April- Impact of Giving Report• May- Commencement Invitation and Webcast11©2013 DonorRelationsGuru
  11. 11. Impact Piece13©2013 DonorRelationsGuru
  12. 12. Impact Piece14©2013 DonorRelationsGuru
  13. 13. Postcards15©2013 DonorRelationsGuru
  14. 14. ©2013 DonorRelationsGuru
  15. 15. Emails©2013 DonorRelationsGuru 1744% open Rate!
  16. 16. Thank a Donor Week©2013 DonorRelationsGuru 18
  17. 17. Building Updates©2013 DonorRelationsGuru 19
  18. 18. Video©2013 DonorRelationsGuru 20
  19. 19. Thank a Thon©2013 DonorRelationsGuru 21
  20. 20. Website©2013 DonorRelationsGuru 22
  21. 21. Questions? Comments23• Lynne Wester• wester@yu.edu• www.donorrelationsguru.com• Friend me on Facebook• Follow me on Twitter @donorguru

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