Great Expectations: Building
Events that Donors will Love and
Others will Envy
Lynne M. Wester
@donorguru
Design an event that
encourages guests to feel that
they are an essential part of
the University’s grand vision,
by balanc...
Too Much Looks Like Everything Else
The Attendee Experience
• Lies at the core of what we do
• Inspire, Thrill, Move them to act
• Wow them from the first mom...
Donors Don’t Want
• Long Programs
• Gifts/Tchotchkes
• Unnecessary Pomp and Circumstance
• To Be Uncomfortable
Video Invitations
If You want WOW…
Drive Attendance
Kids are Expensive!
Donors Want:
• Access
• Information
• Engagement
First
Impressions
Count
Live Stream all of your events
Gobos and other tricks
Eliminate Print
Food
• Organic
• Local
• Healthy
• Balanced
• 3-5% Gluten free options
• 10% Vegetarian/Vegan
• Stations vs. Passed
Donors Want to Meet:
That extra something…
As they leave- DON’T Burden them
Reuse and Recycle
Do- Surprise them!
YES
Spend your money HERE
• Technology
• FOOD
• A/V
• Special Wow Moment
• Social Media
Follow Up
Follow Up: Custom Books
Trends
• Dinners are out
• Receptions are in
• Signature Cocktails are out
• Classics are in- Manhattan, Old Fashioned, Cl...
Trends Continued
• Out- photo booths
• In- social media or video booths
• Out- sterile all white environments-
• In- patte...
Thank You! Questions?
• Lynne@donorrelationsguru.com
• @donorguru
• www.donorrelationsguru.com
• Join the group on LinkedI...
Great Expectations Events for Nonprofits and Universities
Great Expectations Events for Nonprofits and Universities
Great Expectations Events for Nonprofits and Universities
Great Expectations Events for Nonprofits and Universities
Great Expectations Events for Nonprofits and Universities
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Great Expectations Events for Nonprofits and Universities

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Amazing webinar for events in the nonprofit and university market

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Great Expectations Events for Nonprofits and Universities

  1. 1. Great Expectations: Building Events that Donors will Love and Others will Envy Lynne M. Wester @donorguru
  2. 2. Design an event that encourages guests to feel that they are an essential part of the University’s grand vision, by balancing the old with the new, and the intimate with the global.
  3. 3. Too Much Looks Like Everything Else
  4. 4. The Attendee Experience • Lies at the core of what we do • Inspire, Thrill, Move them to act • Wow them from the first moment • Bring them to an emotional climax • Leave them wanting more • Keep them engaged
  5. 5. Donors Don’t Want • Long Programs • Gifts/Tchotchkes • Unnecessary Pomp and Circumstance • To Be Uncomfortable
  6. 6. Video Invitations
  7. 7. If You want WOW…
  8. 8. Drive Attendance
  9. 9. Kids are Expensive!
  10. 10. Donors Want: • Access • Information • Engagement
  11. 11. First Impressions Count
  12. 12. Live Stream all of your events
  13. 13. Gobos and other tricks
  14. 14. Eliminate Print
  15. 15. Food • Organic • Local • Healthy • Balanced • 3-5% Gluten free options • 10% Vegetarian/Vegan • Stations vs. Passed
  16. 16. Donors Want to Meet:
  17. 17. That extra something…
  18. 18. As they leave- DON’T Burden them
  19. 19. Reuse and Recycle
  20. 20. Do- Surprise them!
  21. 21. YES
  22. 22. Spend your money HERE • Technology • FOOD • A/V • Special Wow Moment • Social Media
  23. 23. Follow Up
  24. 24. Follow Up: Custom Books
  25. 25. Trends • Dinners are out • Receptions are in • Signature Cocktails are out • Classics are in- Manhattan, Old Fashioned, Classic Martini, Moscow Mule • Huge Florals are out • centerpieces that can be recycled and repurposed are in • Cupcakes are out • In place gourmet chocolate tastings and dessert wines
  26. 26. Trends Continued • Out- photo booths • In- social media or video booths • Out- sterile all white environments- • In- patterns and décor inspired by home décor • Out- Flash mobs- • In- storytelling through video
  27. 27. Thank You! Questions? • Lynne@donorrelationsguru.com • @donorguru • www.donorrelationsguru.com • Join the group on LinkedIn • Connect and Inspire! • Be on the lookout for an upcoming webinar on social media and events- FREE!!

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