1. The Blanket Approach to
Cultivating and Stewarding
Your Donors
Lynne M. Wester
Director of Stewardship and Donor
Recognition
Yeshiva University

2. Donor Recognition and
Stewardship
• Is there a better way to do this?
• What are some ways that we can better
serve our donors?
• What is someone else doing that we’re
not?
• Is there an app for that?
• Making Innovation a Priority
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3. Who are we talking about?
• Non Scholarship Donors
• High Level Annual Donors
• Donors to Unrestricted Funds
• People Falling through the Cracks
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4. Goals
• Make donors feel sincerely thanked for their generosity and support for
your mission.
• Deepen donor commitment to and understanding of your mission and
organization.
• Provide donors with the public recognition they desire and value.
• Inspire donors to give again-at higher and higher levels of support.
• Encourage or challenge other donors or potential donors to match the
giving of their peers.
• Set benchmarks for giving to your organization.
• Reinforce a culture of philanthropy, rather than setting a tone of quid
pro quo.
• Keep you within your budget limits --while not compromising the tax
.
deductibility of your donor’s gift
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5. The “Blanket” Approach
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6. Data Analysis and Leveling
• A. Donors of 25K- 100K TPF for the previous
FY or Cumulative Lifetime TPF of 100K to 1
Million
• B. Donors of 100K-500K TPF for the
previous FY or Cumulative Lifetime TPF of 1
Million plus
• TPF= Total Philanthropic
Funds=Cash+Pledges
• A.734 constituents
• B.186 constituents
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7. Other Groups Added
• Loyalty Donors
• First Time Donors
• President’s Society
• Anyone who needs extra Stewardship
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8. Calendar Approach
• August- Champions Gate Wrap up Piece
• September- Rosh Hashanah email greeting
• October- Hanukkah Dinner Invitation
• November- Report of Donors and Donor
Recognition Event
• December- Hanukkah Dinner Slideshow
• January- Invitations to YU Museum Event
• February- Scholarship Impact Piece
• March- YU Tomorrow Mailing
• April- Impact of Giving Report
• May- Commencement Invitation and Webcast
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9. Scholarship Impact Piece
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10. Scholarship Impact Piece
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11. Postcards
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12. Emails
44% open Rate!
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13. Thank a Donor Week
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14. Building Updates
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15. Video
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16. Thank a Thon
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17. Website
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18. Questions? Comments
• Lynne Wester
• wester@yu.edu
• www.donorrelationsguru.com
• Friend me on Facebook
• Follow me on Twitter @donorguru
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