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Trendspotting: Youth, Social Media & Collaboration

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A year in the life of a teen rock band and how social platforms like MySpace, Facebook and YouTube are the enterprise software for this generation

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Trendspotting: Youth, Social Media & Collaboration

  1. 1. Trendspotting: Youth, Social Media & Collaboration <ul><li>Margarita Quihuis, RI Labs </li></ul>
  2. 2. Trends I’m Following <ul><li>Millennial Generation </li></ul><ul><li>Mass Customization </li></ul><ul><li>Arts & Crafts Movement </li></ul><ul><li>Simplification </li></ul><ul><li>Self Expression </li></ul><ul><li>Social Persuasion </li></ul><ul><li>Social Tools for Collaboration, Mobilization & Empowerment </li></ul>
  3. 3. Today’s Focus <ul><li>How Youth’s social behavior and aspirations are being amplified and empowered by technology </li></ul>
  4. 4. How a 15 Year Old Creates an Online Marketing Campaign for his rock and roll band for $100
  5. 5. Step1: Myspace
  6. 6. Step 2: Get a B**chin video
  7. 7. Post it Everywhere
  8. 8. Post it Everywhere
  9. 9. Random people post their videos of you
  10. 10. Make it easy for your fans to promote you
  11. 11. Cut an EP (cost $20/hr) and put it on PureVolume so record labels can find you
  12. 12. Expand your Audience to Facebook
  13. 13. Outcomes <ul><li>1870 results on Google </li></ul><ul><li>MySpace </li></ul><ul><ul><li>12,601 friends </li></ul></ul><ul><ul><li>map viewed 56,733 times </li></ul></ul><ul><ul><li>82,410 total plays </li></ul></ul><ul><ul><li>5338 comments </li></ul></ul><ul><li>1-2 concerts/mo </li></ul><ul><li>Paying customers </li></ul><ul><li>Sold 120 CDs at concerts </li></ul><ul><li>Free Services from community </li></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><li>Word of mouth offline + word of mouth online </li></ul>
  14. 14. Interesting Stuff <ul><li>Simple tools – digital camera, photoshop, Mom’s computer </li></ul><ul><li>“ You have to throw yourself out there” </li></ul><ul><li>Willingness of friends and loose ties (people you’ve just met) to help </li></ul><ul><li>Use of MySpace and other online sites to deepen communication, trust, validation, mobilize audience base </li></ul><ul><li>How random people create more content and buzz without your request </li></ul><ul><li>Elastic pricing of services </li></ul>

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