1. Event Rejuvenation: Using
Technology to Modernize Your
Events for the 21st Century
Lynne M. Wester
CASE
@donorguru

2. Road Map
• Needs are Changing
• Budgets are Changing
• The “WOW” Factor
• Technology is Pervasive
• Who’s Watching
• Who’s attending?

3. Design an event that
encourages guests to feel that
they are an essential part of
the University’s grand vision,
by balancing the old with the
new, and the intimate with the
global.

4. Too Much Looks Like Everything Else

5. Why Not?

6. TAKE A RISK

7. Repurpose
• Tchotchkes and other evils
• Florals
• Students

8. Eliminate Print

9. Change the Way you Invite

11. What if?

12. Do This:

13. Not That:

14. That extra something…

15. The Attendee Experience

16. Follow Up

17. • Questions??
• Comments??
• THANK YOU!
• Lynne M. Wester
• Wester@yu.edu
• www.donorrelationsguru.com
• Twitter- @donorguru