Dave Boyce - Crowdfunding 101

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  • Since we all want to be part of the future, I’m focusing today on how to succeed at social fundraising. Meaning, what do we do to be EFFECTIVE at fundraising online in the world of social networking?I’ve organized around 3 myths and 3 musts… Lots of people have gone before in social fundraising, so the good news is that we don’t have to make the same mistakes, and we can learn from things that succeed. I’ve picked 3 in each category to help you get started, but here’s something I always tell my team that I think is relevant here:If you are behind, copy.And if you are going to deviate from what has been demonstrated to work well, have a very good reason for it. This only applies when you are behind. When you are at the top of your game, that’s when you experiment like crazy… So for this talk, I’m going to take the stance of learning from the leaders—what do we KNOW does not work, and what do we KNOW works?Myth #1
  • Since we all want to be part of the future, I’m focusing today on how to succeed at social fundraising. Meaning, what do we do to be EFFECTIVE at fundraising online in the world of social networking?I’ve organized around 3 myths and 3 musts… Lots of people have gone before in social fundraising, so the good news is that we don’t have to make the same mistakes, and we can learn from things that succeed. I’ve picked 3 in each category to help you get started, but here’s something I always tell my team that I think is relevant here:If you are behind, copy.And if you are going to deviate from what has been demonstrated to work well, have a very good reason for it. This only applies when you are behind. When you are at the top of your game, that’s when you experiment like crazy… So for this talk, I’m going to take the stance of learning from the leaders—what do we KNOW does not work, and what do we KNOW works?Myth #1
  • Since we all want to be part of the future, I’m focusing today on how to succeed at social fundraising. Meaning, what do we do to be EFFECTIVE at fundraising online in the world of social networking?I’ve organized around 3 myths and 3 musts… Lots of people have gone before in social fundraising, so the good news is that we don’t have to make the same mistakes, and we can learn from things that succeed. I’ve picked 3 in each category to help you get started, but here’s something I always tell my team that I think is relevant here:If you are behind, copy.And if you are going to deviate from what has been demonstrated to work well, have a very good reason for it. This only applies when you are behind. When you are at the top of your game, that’s when you experiment like crazy… So for this talk, I’m going to take the stance of learning from the leaders—what do we KNOW does not work, and what do we KNOW works?Myth #1
  • Dave Boyce - Crowdfunding 101

    1. 1. Crowdfunding 101 How to JumpstartYour Social Fundraising Campaign @fundly @davidjboyce1
    2. 2. Today 1. Crowdfunding Overview 1. How to Launch a Campaign 2. Top 5 tips
    3. 3. #1 Crowdfunding site for Social Good “Kickstarter has helped users raise “Are Facebook, Twitter, more than $221M.” - 08/08/12 and Fundly the Fundly has helped users raiseFundraisers of the Future?” more than $252M - 08/08/12 “Fundly.com is Transforming “Fundly + Online Philanthropic, Facebook =Political, and Individual Giving” Millions in Micro-donations”
    4. 4. Two Ways to UnderstandCrowdfunding 1. Support a Campaign 1. Launch a Campaign
    5. 5. Crowdfunding works for… 1. Individuals 1. Political Groups 2. Large Non-Profits 3. Your organization?
    6. 6. How it Works
    7. 7. The most important thing: Launch - Don’t aim for perfection… You have to launch a campaign and learn from it! - You get a 2nd, 3rd, and even 30th chance to make a 1st impression
    8. 8. Step 1: What can you crowdfund?People “give through,” not “to” examples… A playground A new classroom Meals Shelter A mission trip
    9. 9. Step 2:Sanity-check your target– Is your date less than 3 months out?– Is your $ target achievable?formula… example… # of supporters 10,000 supporters 2% response rate (historical actuals) $94 average donation 1.5 social multiplier $28,200
    10. 10. Step 3: Set giving levelsMake them fun or meaningful $50 buys 10 used textbooks $500 sponsors one child through graduation $5,000 sponsors a classroom of 30 students Remember… People give “through,” not “to”
    11. 11. Step 4:Share yourstory
    12. 12. Step 5:email Launch– Use your existing list– Use the strategy you already built • Target: ―We are raising $22,500 by October 15…‖ • Objective: ―This will allow us to open one new classroom…‖– Make the email personal—address it from you– Send personal update emails once per week
    13. 13. Step 6:Facebook– Share with your personal network once per week • Make it personal – “Join me in building a school! We are 50% of the way to adding a classroom for 30 kids in Sudan”– Post to your Facebook Fan page daily • Ask questions • Provide updates
    14. 14. Step 7:Twitter– Tweet 2-10x per day • Lunchtime and quitting time– Use hashtags– Retweet
    15. 15. Step 8:Recruit helpGet your top supporters toset up their own pages Think board members, volunteers, celebrity endorsers, partners, etc.Rinse and repeat The bigger the team, the better the network
    16. 16. Step 9:Embed on your siteEmbed the donation formon your own website • As easy as embedding a YouTube videoMake sure all channels ofcommunication are alignedfor the duration of yourcampaign • Email • Direct mail • Website • Social networking
    17. 17. Step 10:Celebrate!– Announce your milestones– Post updates to Facebook and Twitter, encouraging continued donations– When your goal is reached, shout it from the rooftops! • People like to be part of a winning team • Thank them for their support and they will support you again • Where possible, provide evidence of the difference the money is making (on-the-ground photos and video)
    18. 18. Top 5 Tips1. Start with your current supporters2. Do not be shy3. Make a direct ask4. Tell donors what their money will do5. Align all channels
    19. 19. Good Luck!

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