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1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
Beauty is used towards the consumer
so the product they have used might
make them consumer want the product
and to look like her.
This is where a brand takes
a well-known person
(celebrity) to promote their
product. This makes the
consumer want to try the
product more.

2. Independence/Individuality
Intelligence
They use these images to entice the consumer; they
know that you will want to go this place. People will
go because there is obvious sun in this picture, whereas
we don’t normally get sun so they are saying that your
life will be 10x better for the two weeks that you’re
here.
Shows how everyone can be different and can
be successful as the next person.
By using the intelligence technique it makes the consumer
think that they are also intelligent by buying the car and
then driving the car, this will then get good reviews and
then will end up selling more products.

3. Lifestyle
Nurture
Peer Approval
By having this product it complements you
with lifestyle, it will help you in everyday life,
and this will also change your life.
This technique makes you want to care for the
animals; it makes you want to help them.

4. Rebel
Rhetorical Question
Peer approval shown in the latest carling is where a group of
people are telling to use a product because you have
earned/deserve it.
A company which is making you feel: by using the
product you are different from everyone else. Be
stupid and use our products.

5. Scientific / Statistical Claim
Unfinished Comparison / Claim
A rhetorical question is used to make the audience think
about the question but they know they have no choice.
They know before you see it you will want to help.
The advert claims that it has many benefits towards using
the product.
Adverts don’t claim to be anything special
because they don’t know the public can trust them
with what they are producing.