This document discusses various advertising techniques: 1. Celebrity endorsement is used to draw in the public by appealing to people's desire to be like celebrities. 2. Location is used to represent a luxurious holiday destination in order to make a product seem exclusive. 3. A pun implies that buying a car will make someone smarter and better educated.

1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
This advert is showing the audience
that if you use there product you will
look like this person. As the product is
next to her face it is showing that she
uses this product.
Using an celebrity in a
advert in a great way to
draw the public in as it
might change peoples
mind because they want to
be like them.

2. Independence/Individuality
Intelligence
In this advert they have used a location to represent a
holiday of real class and it is shown throw the fact of
the bright sunny place with a superb sand beach.
It is designed to show that it stand out from
everyone else and that you are all a different
individual.
This is a pun to show that if you buy this car you will
become a smarter person. If you buy this car it will make
you a better and more well educated person.

3. Lifestyle
Nurture
Peer Approval
The lifestyle advert shows us that the new
iphone is part of you and this new iphone will
benefit you in everyday life.
By using an animal it makes us feel sorry for the
public. It shows what it is like to be an individual like
a animal.

4. Rebel
Rhetorical Question
It is telling people to drink there drinks because you have
earned it. By the drink being bright is representing that only
smart people drink there drinks.
By using the product that they are offering makes
you a smarter from anyone else.

5. Scientific / Statistical Claim
Unfinished Comparison / Claim
By using a rhetorical question in the advert it makes the
reader think about the question. It is making you read the
question and it makes you feel for her and have sympathy.
This shows the is loads of that will benefit you and also
that the is more way that can benefit you.
This advert is claiming that you trust them no
matter what people think because they know what
they are producing