1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
In this advert people are tricked into
thinking that if you use this product
you will look like the person. Lots of
companies use technique, they get the
best models to star in the adverts.
Celebrity endorsement is
used to boost the appeal of
the product. They use
celebrities also because
they would be trusted.
If it’s a good setting people would want to buy the
product from the advert because it would make people
think they can go there if they buy this product.
2. Independence/Individuality
Intelligence
Lifestyle
Adverts use independence/individuality to help
promote their product. It will make people
think it’s unique and that it is different to other
products.
Intelligence helps promote items because if its high tech it
makes it sound better and more advanced. They are called
smart phones and smart cars. Things that make the item
lighter such as carbon fiber would make it more advanced.
Products and items that will help improve your
lifestyle. And they are saying that these items
are going to complement your lifestyle.
3. Nurture
Peer Approval
Rebel
This type of advertising appeals to your heart and
wants your help. It shows pictures of animals and
children to appeal to you.
To associate people with their domain. For example a man
goes into a pub to buy a beer. This is peer pressure making
you think you’re cool doing this because all your peers are
doing it.
Rebellious adverts encourage people to be
themselves. Even if the people in the advert are
stupid.
4. Rhetorical Question
Scientific / Statistical Claim
Unfinished Comparison / Claim
These questions mean they are questions for example; am I
the boss here or you, this is a question that can’t really be
answered.
This is useful towards people that are trying to advertise
their own product as they can say stuff like 80 percent of
people that used this product found it better than the older
version, this is good as people will think well if they like
it and say it must work and they’re not actors it must be
good.
This is where they say something like these are the
best tiers ever but don’t back it up with what they
are best at like off road or on road, this can be
good or bad in the advertising industry.
