1. Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name:
Group Name:
The Creative Brief Team Meeting of Ideas
Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas
Tom Fearon
Hocus Pocus: Makes you Focus
Tom thought that this would be
a good name because it rhymes
and he thought that it would be
catchy to the target audience.
Pink, Blue, Red, Green
He chose bright colours to
make the theme exciting
and eye catching.
Different to everything else
Fun and Bright
Tom’s ideas were much different to
our other ideas and there is
nothing like this already existing.
Could rule out the older
generation
The fact that the gum would be
‘magic themed’ could rule out the
older generation as they would
think it is childish.
Isaac Farmer
Yowza: Bring the Surprise
Isaac’s idea is good because the
name is exciting and makes you
think about what the product
could consist of.
Rainbow
The rainbow theme will go
well with the name ‘Yowza’
because it doesn’t really
make you feel any emotion
other than wow which is
related to many bright
colours.
It’s a chewing gum for younger
people
This chewing gum is mainly aimed
at younger people by the name as
we don’t think older people will be
interested in this name. This is
good because generally lots of
children buy chewing gum so the
product should sell well.
More expensive because there will
be multiple flavours
The gum may have to be charged
at a higher price because it will be
harder to make because there will
be multiple colours and flavours
within the pack.
Lucy Froud
Rainbow: Better than skittles
I believe that my idea is good
because the name is exciting and
it may be enticing to people as it
is saying that it is better than
skittles so it may make people
want to try it.
Multi coloured
The fact that the gum will
have a variety of colours
will be exciting and people
will want to try all the
different colours, therefore
purchasing more packs.
Different to everything else
This may be a new product that is
different to everything else which
may make people decide to buy it
as they want a change from the
‘norm’.
Hard to get started because it is a
new product.
There will have to be lots of
advertisement for my product
which will cost money.
Final Chosen Name Final Chosen Slogan Final Chosen Colour
Scheme
Any Other Final Decisions
Hocus Pocus
This would be fun and
exciting to make a chewing
gum around because there
were many ideas that could
be contributed
Makes You Focus
The slogan rhymes which may
come across as funny to some
people and it also will leave
them wondering why the gum
makes you focus
Purple, Blue, Black, Pink
We decided that these
colours were most suited
to a ‘magic’ theme and that
they will work well
together
We believe that this gum will be fun and exciting to design and there is
many flavours that we can incorporate. The gum could also be changed
depending on the time of the year, for example at Halloween we could
have ‘scarier’ gum than at other times.

2. Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name:
Group Name: