Q2 : how does your media product represent a particular social group ?

1. New Affluent Workers: This class has medium levels of economic capital and higher levels of cultural and
social capital. They are a young and active group.
- This applies to the kind of people I aim my magazine at. Their style and reputation is reflected
throughout my product based on a rap/hip-hop genre.

2. FRONT COVERFEATURE ARTICLE PHOTO -
Topless(this is a statement, reflecting the
masculine and intimidating aspect of
the genre, this is something that the
readers would admire as it fits the genre
that they are interested in.
The artist is, essentially, a representative
of the target audience, a young,
superior, masculine, and strong
appearance, all qualities which are
desirable in the eyes of the readers.)
TEXT & FONT –
A bold and big font gives a relatively
masculine feel which also matches the
genre of music and possibly suggests
that the magazine is aimed at
COLOUR SCHEME –
WHITE RED AND BLACK – all gender neutral /
are each a representative of qualities and
aspects of the rap/hip-hop genre:
Red – danger, rebellion
White- god like, superior implication Black – a
metaphorical representation of having a ‘dark
side’ - rebel qualities (As my social group are
young, they have high aspirations to be
powerful and successful – a point the genre is
based on.)

3. CONTENTS
COLOUR SCHEME AND TEXT– the colour
scheme mimics the house style/ front cover .
The colours make the text bold and stand out in a
masculine way which matches the genre (in a sense that
the readers also are self expressive, bold and dominant).
PHOTOS – There are three photos in all. They are
all close ups /mid-shots of the artists. This makes the
whole page seem intimate in a way so as to draw the
reader in.
This is enhanced by the way each one is making eye
contact with the camera.
TYPOGRAPHY – A high
impact font to draw the reader in.
The font size corresponds to
highest/lowest priority and
allowing the reader to get the
valuable information first as a
young person is reading it.
LAYOUT - the layout
makes the page easy to
follow yet artistic,
representing the self
expressive side that my social
group possess.

4. DOUBLE PAGE SPREAD
COLOUR SCHEME – the colours red, black
and white link to the house style and reflect aspects
of the demographic of my readers. This includes the
connotation from the colour red, which symbolises
danger and blood themes. This is categorised sort of
quality that is highly respected in the ‘hood’ and
generic hip-hop scene.
MODE OF ADDRESS – the way which the
article is written. (use of slang and chatty– indicates
informality and therefore suggests that the readers
are also easy going and casual. This matches fact that
my magazine is aimed at a predominantly young
social group.
PHOTO – taking up a whole page, giving the
impression that the artist are superiors and
dominant. This fits both the genre and the qualities
that appeal to my readers – the social group aspire to
be both of these things.
TEXT – the typography used within this double
page spread links to HOUSE STYLE and also matches
the masculinity of the magazine conveyed through
the use of a bold and strong impact font.

5. TO CONCLUDE
The social group that my product represents
follows the reputation of the genre (self
expressive, power hunger) The reader’s
aspirations are reflected in my product
It appeals to those who are predominantly young,
urban followers of hip-hop culture and.