3. FASHION
My audience has an expensive
and eccentric taste. This is
expressed through their
clothing and accessories for
example, gold chains/teeth
grills.
Tattoos are a way of self
expression which is important my
audience. Individuality is
important to my predominantly
young audience .
Designer labels are a sign of wealth. It is a
way to physically inform the people around
of your taste and wealth.
Wearing slick and edgy clothing
makes the person seem trendy
and fashionable, therefore
respectable.
4. LEISURE ACTIVITIES, PASTTIMES
AND HOBBIES
Clubbing and music. Clubs are for
young adults. They play current
songs which appeal to my readers.
Being social. Having a
tight group of friends and
chilling together.
A passion for music. So much so
they make their own mixtape.
This is another way to be self
expressive.
Being part of a social scene. Skating
for example means that people can be
social just acquaintances, people they
don’t know however have a mutual
hobby.
5. FUTURE ASPIRATIONS
Thrive to do well and be a success.
Status is very important to this
kind of person. To achieve highly
is a huge aim in the eyes of my
audience, as their role models do
the same.
To be respected. Achieving highly
means the people around you will
thinking highly of you. As a
predominantly young person
respect is something you thrive to
gain.
Live their dream and achieving their life goals. The young crave
to be in control and call their own shots, having everything you
wanted is a symbol of success - something that is important to
my audience.
Lifestyle. To have a glamorous
lifestyle, to socialise with other
successful people who are in the
know.
6. GENERAL DEMOGRAPHIC
MY READERS
My readers thrive to be a success
and become a well established
Middle Class or Elite citizen,
achieving their life goals.
Established Middle Class:
Members of this class have high
levels of all three capitals although
not as high as the Elite. They are a
gregarious and culturally engaged
class.
BEING CONNECTED TO THE
CITY makes the drive to be
individual and self expressive
stronger. The city has a huge
cultural diversity, which is
embraced by the young . RAP
AND HIP HOP requires the
daring and urban edge that
my target audience both
enjoy and possess.
