This is my evaluation for my AS media coursework.

1. MEDIA EVALUATION
ADAM CLAYTON

2. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
Research: Banner at the top
which lists stories with
line dividers
inbetween.
Big title which
(usually)
dominates the
page.
A clear image of
the band or
artist.
Name of the band or
artist featured in big
(not usually bigger
than the title).
Barcode, price
and dare are
mandatory.
A small caption
to give small
detail.
Headlines with
small piece of
description
underneath.
Brief as possible.
Big clear image
that dominates
page, goes on
either side of the
page.
Huge title which
goes across the
top, in this case
overlaps onto
next page.
A small
subheading like
‘In the studio’
An article-
normally 3
columns long,
equal sizes
smaller font.
Smaller image to
break up the
text, with a
caption in the
corner.
Page number and name of
the magazine in bottom
corner is a convention.
Pull quote-
breaks up the
text and stands
out from the
article.
Drop capital-
Commonly used
in articles to
start it off.

3. Front cover
USE:
- Main image is fun and quirky
- Bright colour scheme
- Wide range of stories
- Range of fonts
- Model in front of the text
CHALLENGE:
- Does not include a band, only one
artist.
- Only uses one image, whereas a
lot of other magazines use side
images like the one on the right.
Develop:
- Language techniques
- Brought image in front of the
title.

4. Contents page
USE:
- Used a range of images.
- Captions to accompany the images.
- Subheadings and page numbers.
- Repeated colour scheme.
- Different sections divided up.
CHALLENGE:
- I included a note from the editor.
- I don’t include a ‘special section’.
Develop:
- The top banner
- Overall layout

5. Double page spread
USE:
- Interview style article.
- Multiple images
- A quote to break up the text.
- Three columns
- Drop capital
- Image on one side
CHALLENGE:
- Unique background choice for the main image.
- One artist featured instead of a band.
Develop:
- Questions in bold text.
- Lines to divide the columns.

6. How does your media product represent particular social
groups?
AGE REPRESENTATION:
Most of the models who were
featured in my magazine were mid
teens. They were represented as
mature- this was demonstrated by
the posses they used. You could also
interpret the images as quite serious,
however the headlines compromise
for this. The fonts and colours can
come across as fun and quirky,
which represents a more lively social
group.
Serious/ reserved
face expression
can represent an
older audience.
Fun and quirky
font can represent
a younger
audience.

7. How does your media product represent particular social
groups?
GENDER REPRESENTATION:
MALES:
The images represent males as it
shows their cool and reserved look.
Also they are represented as
successful musicians. They are also
represented as passionate about
music. From this image on the right,
males could be represented as
eccentric and adventurous due to
their hair colour.
Represents males as
cool trendy fashion
icons.

8. What kind of media institution might distribute your media
product and why?
I would choose BAUER MEDIA to distribute
my magazine because:
It is one of the most established distributers
in the world and I feel like this will be the best
thing for my magazine as they publish similar
genres to mine. They distribute magazines all
over the world which means I can spread the
name of my magazine and make it a
worldwide product.
It is a well-known company with great
publicity and marketing which will help me to
expand out to new customers.
Magazines Bauer
already publishes:

9. What kind of media institution might distribute your media
product and why?
A distributer that I would not pick would be
Seymour Distribution because although they are
a very popular distributor, their genre would not
fit mine. They already distribute a magazine
called ‘We love pop’ which is a very different
genre which would not appeal to my audience
who expect more about the music and not the
attraction appeal.

10. What kind of media institution might distribute your media
product and why?
ADVERTISEMENT:
The main ways I will advertise through social media and television.
Social media: Social media is a great way
to promote your magazine and it is also
free. Bauer has a large following on the
likes of twitter, and they also have their
own website where you can purchase the
magazines they publish.
This is the
current music
section for Bauer.
Kerrang magazine hosts it’s
own tour and features popular
artists/bands. This is a good
way to get new readers of
your magazine, however this is
pricey and may not pay off!
Social media sites which
are popular for
advertising.

11. Who would be the audience for your media product?
AGE:
- In my magazine, age is targeted from a middle
teenager to mid adult (16-26). This is because the
content is casual but informative, but still fun and
quirky. The fonts are fun and interesting to look at,
but still get the message across.
-I think the images show age as trendy. This is
depicted through the fashion and modern layouts
used.
-The colour scheme can appeal to older aged
audiences, as instead of using hot pinks and royal
blues (associated with younger audiences), I have
used salmon pinks and faded/ washed out blues-
Which can appeal to an older audience.
Informal
caption relates
to a younger
audience.

12. GENDER: I wanted to target audience for
my magazine to appeal to both genders as
indie magazines are quite versatile to their
audiences in comparison to heavy metal
(predominantly male).
Who would be the audience for your media product?
MEN:
My magazine would
appeal to men because
the colour scheme is
very mixed as it contains
pink and blue.
‘Stereotypically’ blue
would attract men. The
stories are about the
bands and music
projects. Not as much
about the sex appeal but
the actual music itself.
WOMAN:
Similarly, Woman
would be an audience
for my magazine
because the pink
could attract them.
The fonts used could
be seen as a bit
feminine (glowing).
Indie music as a whole
appeals to both
genders as it can have
an aggressive side to
it, but also a soft
ambience about it.

13. Who would be the audience for your media product?
Here are three examples of members of my target audience:
NAME: Aidan
AGE: 17
CLASS: Middle class
SOCIAL INTERACTS: Likes going
to gigs.
FAVOURITE BAND: Arctic
Monkeys
NAME: Rachael
AGE: 16
CLASS: Middle/ upper
SOCIAL INTERACTS: Likes
listening to vinyl records.
FAVOURITE BAND: The
Courteneers
NAME: Josh
AGE: 21
CLASS: Lower middle
SOCIAL INTERACTS: Likes being
active and going surfing.
FAVOURITE BAND: Foals

14. How did you attract/address your audience?
Things I learned from target
research:
- Have the colour scheme mostly pink,
blue and white
- Have a male artist on the front cover.
- The age range etc.
Here are my results after
asking 15 students of
mixed gender from my
target audience the
following questions.

15. How did you attract/address your audience?
Language:
The language I used was casual
with an informal tone. By using a
pun and an alliteration on the front
cover, it gives the magazine more of
a fun feel. The response given
my the artist is
dramatic and
engaging. But he
also comes across as
cool and funny.
Images:
I wanted my images to come across
as personal to the reader. I wanted
my images to attract the audience
by including different locations,
poses and face expressions. Also
the fashion of the artists could
attract other audiences.

16. How did you attract/address your audience?
As you can see here, I
have listened to a lot
of the feedback my
target audience gave
me and made the
necessary changes to
my product to make it
more appealing to my
target audience.

17. How did you attract/address your audience?
Here is a video
of a male from
my target
audience giving
me feedback
from my rough
cut to my final
cut.

18. What have you learnt about technologies from the
process of constructing this product?
Photography:
I used the
manual setting
on the camera
so that I could
change settings
such as the
aperture.
I held this
button half
way down to
get better
focus.
The focus
The zoom
The camera I used to take my photos was a Nikon D5100.
The main things I was aware of when taking my
photos were: the shutter speed and exposure.

19. What have you learnt about technologies from the
process of constructing this product?
Shot composition- rule of thirds and different shot types.

20. What have you learnt about technologies from the
process of constructing this product?
Lighting:
Image editing:

21. What have you learnt about technologies from the
process of constructing this product?
Clone stamp
Magnetic lasso
tool
Eraser
Brush
Magic wand
tool
Red eye tool
Layers
Masks

22. What have you learnt about technologies from the
process of constructing this product? Frames
Eyedropper
Swatches- Store
colours
Gradient
swatches
Effects
Drop shadow
Outer/inner
glow
Gradient
fill

23. Looking back at your preliminary task, what do you feel
you have learnt in the progression from it to the full
product?

24. Looking back at your preliminary task, what do you feel
you have learnt in the progression from it to the full
product?

25. THE FINAL PRODUCT