Presentation for Sue

1. {UNIT 57: ANALYZING
PHOTOGRAPHY}
CONCEPTUAL FINE
ART, DOCUMENTARY
& CULTURE /TRAVEL
PHOTOGRPAHY
JENNIFER

2. RACHEL BARAN
1. Rachel Baran – 20 year old self taught conceptual
photographer
2. Stumbled on the genre when she collated all the photos she
had taken in high school and uploaded them to Flickr and
decided to emulate the works of other photographers
3. All her images are inspired by her and those around hers
personal experiences
4. She takes portraits and uses herself as the model then edits
them on Photoshop to add detail that makes them image
seem surreal
5. She uses photographs to portray extremist alter egos of
herself that are surrounded by their own surrealist world
6. Her photography is an extension of herself, which is seen
through her editing style – it seems to change every time
because it is dependent on which music genre she listens to
whilst editing
7. She also draws inspiration from curiosity - "I do try to tell
stories with every one. I love making the impossible appear
possible, and hopefully believable.“ - being a psychology
student she applies what she has learnt about the human
brain to her photography and tries to manipulate what is
thought
8. At the moment she is doing photography as a creative outlet
and is not getting paid but now and again is commissioned
for projects
9. She explains the purpose of her work as creating thought
provoking images that speak to human psychology - “ a way
to get them thinking, wondering and feeling”
10. Her work is being showcased on book covers, personal
galleries and clientele
Conceptual Photography?
• Conceptual photography is an application of photography that is
staged in order to represent a concept or idea
• The images can range from being clear or very abstract
• They can be conceptual of the artists political views,social
commentary or emotional outcry

3. “ALL MAD PEOPLE
WEAR SUITS”
Rachel Baran , as a photographerhas the tendency to photograph pictures with a
very disturbing or pressing underlying issue. This seems to be her over all theme -
she already identifies herself as someone who creates pictures based on past
experiences – to me this maybe one of those memories but she has represented it
in an extremist way. She is the main subject in this photograph - and she seems
to represent a typical American “house wife”, the underlying theme is very dark
and graphic. This seems to be where she wanted the viewer to be focused on.
Aside form it being graphic she has made it so that yes its very graphic but , that’s
all the viewer can see – making it so they have to use their imagination as to what
has happened. She's achieved this by cropping and framing it accordingly. As for
the color scheme – she has chosen a house that is very monochrome in color
which contrast with bright red, blue and green. Its very expressive in the emotion
that it is conveying – I believe she's portraying how she feel some people are.
Mysterious. She has also made it so that the space between her and the door way
is very tight – it could be representational of the space between keeping a
mystery to you but also being open. As she herself is always the model in her
photographs, she must have to direct where to capture the right photo – the
vantage point to this photograph is on the doorstep of this house.

4. RACHEL BARAN -
CRITICAL EVALUATION
Her work is hauntingly beautiful and is abstract enough to let them mind race and
come up with its own concepts. Something that attracted me to her work was the use
of different techniques and styles – some seem like they could be happening whilst
others are completely out of context. She has already stated that she draws inspiration
from her and those around hers lives, even though they are specific to one person they
can be easily interpreted into somebody else's life. She is able to use her images to
create a world apart from our own where she can become show her extreme alter
egos.
Overall I'm mesmerized by Baran’s work and how she is able to translate what is
happening in her head to create a concept that can manipulate the mind of her
viewers and how she is able to create a new alter ego for herself every photograph.

5. OLIVIA BEE
1. Olivia Bee – 19 year old American photographerwho
dabbles in different forms of photography – she like any
other teen was influenced by chroniclingher teenage
years
2. She took a photography course at 11 and was fortunate
enough to be discovered by converse and was featured
on their advert campaign at 14 – by 15 she was
professional
3. She also used flickr as a creative outlet
4. She draws inspiration from Annie Leibovitz, Nan Goldin,
Ryan McGinley and Terry Richardson
5. "I strive to capture the ordinary, in an extraordinary way.
Life is beautiful,perfect,and cinematic, if you look at the
right moments. It's not always an accurate summary of
life in general, but it is those specific moments that
make it worth living anyway.”
6. She describes her style as “the dreamy seventies” but
leans towards documentary
7. Olivia has been commissioned by Nike, Converse, Teen
Vogue, Vans, Hermes, Adidas, Fiat and Subaru and
more
8. Her work has been showcased in magazines,
newspapers, websites, clientele, publishing houses and
personal albums
9. She wants to cross over into videography and directing
Documentary photography?
• Is a synonym for photojournalism
• It’s the art of documentingwhat happening in real
time
• Used to chronicle significant moments in everyday
life
• The aim is to produce truthful, objective, and usually
candid photography

6. “ROYAL
BLUE”
Olivia bee as a teen is obsessed with chronicling her teen years in
hopes they don’t slip away - this picture was part of a series of
photographs she had taken on holiday with a group of friends. As
an independent photographer she has no themes that she
normally sticks to as her projects vary but one things is evident,
she has great interest in using photography as documentary – to
me this photograph represents the euphoria of being on holiday.
The entire focus of this photo is the sky rather than the subjects
who are very contrasted in size to the sky. The colors in the
photograph are warm and inviting – blue – a color you would
definitely see on holiday. Also the color itself is representational of
a lot of different emotions – its associated with open spaces,
freedom, intuition, imagination, expansiveness, inspiration, trust,
heaven and sensitivity. The colours also create a gradient. She
uses a vantage point that must have been yards away from the
people on the balcony but must have had to be cautious of the
framing in order to achieve what she had wanted. She's used the
space between the sky and the subjects to create an emotion and
because of the way the photograph is framed the people almost
seem abstract compared to the rest of picture.

7. OLIVIA BEE – CRITICAL
EVALUATION
Out of all the photographers I research – Olivia Bee seemed to stand out to me the most, firstly because
her application and technique of photography is something I can see myself emulating & achieving. Her
work is seamless and light hearted – the use of lens flares and soft but vibrant colors schemes add to the
emotion of freedom in all her imagery. Anyone, what ever age, is able to view these photographs and
reminisce about their youth and that’s what I think Olivia does the best. She is able to capture the lost
moments in our youth. Her uses of framing and cropping successfully achieve in portraying the emotions
of her photographed subjects. All her photographs are candidly taken meaning she has to have a
watchful eye for when to achieve the best photo she can.
Overall Bee’s work is very successful in capturing emotions and moments that may have been missed
by the passing eye. She is able to create a soft dreamy themed gallery of photos that demonstrated the
freedom of youth.

8. JOEY L.
1. Joey Lawrence better known as Joey L. – 25 – is a commercial/
travel photographer, director, documentarian and published author
from Ontario, Canada
2. L. has always had photography in his life, he worked with his father
and photo journalled his work – alongside also photographing for his
band when he found that music wasn’t for him
3. In 2004 he won the DPChallege photography contest and from
then on work was offered to him very frequently – resulting in him
missinghis graduate – he wised he would have dropped out early to
further his career
4. In his documentary at visitingand photographing people from
Varanasi, India – L. stated that he would rather take 5 pictures
during the day instead of 500 as he wants the viewer to understand
the subject, their surroundings and their individual story
5. At 16 he was commissionedto create the first ever twilight poster,
this is what started him off as a free lance photographer
6. His work comes from being commissioned for different projects
which include - the History Channel, National Geographic Channel,
Pennzoil, FX, Nickelodeon, etc. - and personal photography like the
ones from his trip to India
7. “my favourite photographers usually do two things in their images:1)
they reveal something about the subject, and 2) they also reveal
something about the photographer” His photographs aim to tell the
story of the individual he has photographed - for his viewers to see
them through a different angle
8. His three main sources of revenue are his paid video tutorials for
beginner photographers, gallery exhibitions and
advertising/commercial photography
Commercial/Travel photography?
• In commercial photographer, the photographer is paid and has
to work towards a brief
• The photograph may be used in different places – newspapers,
magazines, corporate brochures as well as leaflets, menus,
advertorials and press photos.
• Travel photography is another subsection of documentary
photography – which involves documenting an area's
landscape, people, cultures, customs and history.

9. “CULTURE
CALLS” Joey L. normally has a specific reason to be taking a picture and also
how he wants that picture to affect his audience – he wants them to
have an insight into their lives. During his time in India – he
photographed a few individuals and captured different aspects of their
lives.
In this picture in particular he photographed a guru/monk on his daily
rituals. The feeling behind this picture is brought to life by the fluidity of
the subjects and his surroundings – it’s a candid shot. Also the color
scheme and how it puts in focus the singular subject. The way the rest
of the city is in the background and is out of focus because of the deep
depth of field gives the idea of him being lone and left to solitary. The
vantage point of this photograph must have been from inside the water
with the subject or a little higher - a boat. The positive space between
the subject and the frame is equal all the way round – this may have
been done with the rule of thirds in mind.

10. JOEY L. – CRITICAL
EVALUATION
One thing I have noticed about Joey L.’s work is that he also has a discreet color scheme that is applied to mostly
everything he photographs except for a few commercialshoots. He heavily uses earthly colors such as beige, maroon,
navy, brown and greys. This gives his work uniformity when looked at in a collective.
The one thing that I highly appreciate within his process is how he takes the time to understand the subjects
background and creates genuine relationships – especially when it comes to his own personal projects such as India.
Because he has now created this bond with the subject he is now able to photographthem in a way that makes them
comfortable.
Overall L. is effectively able to create genuine bonds with all his subjects which is something that gives his work
something extra. Consciously or unconsciously is uses a color palette through all of this pictures which creates
familiarity and uniformity

11. COMPARE & CONTRAST
Rachel Baran
•Conceptual fine art photography
•Uses past experiences and music
genres as inspiration
•Portrays very hard hitting and dark
themes in her photography
•Aims to challenge and manipulate the
mind in order to make us think
Olivia Bee
•Documentary photography
•Captures lost moments in her
youth
•Uses vibrant and soft colours to
create a dreamy surrealist look
• Travel photography
• Uses the colour scheme of
navy, brown, beige and reds to
create uniformity throughout his
pictures
Joey L.

12. BIBLIOGRAPHY
Rachel Baran
1. http://allureandcure.com/interview-with-rachel-baran/
2. http://diply.com/different-solutions/awe-inspiring-self-portraits-by-rachel-baran/25354/1
3. http://www.feeldesain.com/imaginative-self-portraits-rachel-baran.html
Olivia Bee
1. http://www.theguardian.com/artanddesign/2013/feb/24/olivia-bee-interview-photographer-hermes
2. http://en.wikipedia.org/wiki/Olivia_Bee
3. http://nymag.com/thecut/2013/02/rapid-rise-of-photographer-olivia-bee.html
Joey L.
1. http://petapixel.com/2013/03/03/interview-with-photographer-joey-l/
2. http://digital-photography-school.com/chat-with-commercial-photographer-joey-lawrence/
3. http://thewildmagazine.com/blog/our-world/joey-l-interview/
Extra
1. http://www.photolaureates.org/tutorial/photographyterms/