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Mobility as a Service
- 2. The problem is the current system is: Mobility is a disrupter in a unifying manner • Fragmented • Expensive • Inaccessible
- 3. Amazing, Affordable & Accessible A total transportation solution. Introducing the MaAaS Platform
- 4. • Thanks to War Games we were established anticipating the new federal directives. We are a corporation who has created a collaborative platform to effectively manage transportation options for all. • Establish single payment option for all modes and all users • Supports all stakeholders in their transportation requirements • Flexible mobility platform – motorized – non-motorized – alternative fuels • Support development of public or private fleet acquisition plans based on the big data generated
- 5. •One payment system • Single account – multiple modes • Price flexibility: Financial benefits for users/operators • Rewards non peak use • Incentivize passenger for modal alternatives •Better System Planning AFFORDABLE Technology Market Forces Policy Affordable options $
- 6. Transit TNC Taxi SOV TNC All Modes Metro ACCESSIBLE • Revolutionize Paratransit • Accessible options for non- internet users (Alexa)
- 8. My Dashboard $2,345 saved congestion reduction AMAZING Dashboards – Self Improvement
- 9. Dashboards – Self Improvement System Stakeholders Travel Time Customer Satisfaction Results AMAZING
- 10. Criteria Realized ENERGY • Decreased Congestion • Promotes Alternative Fuels SOCIAL EQUITY • Increases alternatives for disadvantaged users (Disabilities, Language, Income) INCREASE MODAL OPTIONS • More green modes SUSTAINABILITY • Adaptable to new technology • Services motorized and non motorized modes SAFETY • Reliable, safe options • Reduce SOV travel • Reducing congestion GEOGRAPHICALLY AGNOSTIC • Urban • Rural FEASIBLITY • Can implement by Dec 2019
- 11. Frank Broen fbroen@teachamerica.com 850.528.6056 Richard Lobron Richard.Lobron@conduent.com 610.909.9456 Robert Ginsburg, Ph.D. rginsburguic@gmail.com 773.505.1004 Shyam Kannan Skannan@wmata.com 240-621-0202 Jessie Jones jessie.jones@ardot.gov 501.773.4891 Yousef Kimiagar ykimiagar@gfnet.com 416.565.2562 Keith Wine keith.wine@us.gt.com 804.516.0877 Andrea d'Amato andrea.damato@dot.state.ma.us 857.207.2511 The Think Tank to Make Mobility an Amazing Service .org
- 12. Principles Public Agencies Private Providers Government Public provide efficient long distance connections create interconnected smart hubs makes collaborative policies makes good choices Makes an amazing System Freight moves goods effectively Ensures the quality
- 13. Private Providers Destination long distance corridors For special needs – call 888.888.888 To Nodes medium distance hubs short distance Origin Amazing
- 14. Role of Private Providers Creating interconnected smart hubs
- 15. Coordinate Payment Planning Trip Planning Defining impacts MaAaS Role $ Affordable
- 16. Change action Change experience Change Attitude Personal Strategies $ Incentives Incentives Incentives
- 18. MaaS Quatch • We built one intermodal system • With one payment system • And transformed a city. • People changed actions, • From thinking Modes… • To using Nodes. • Because MaAaS • Makes an Amazing Affordable Accessible System.
- 19. Next Bus Next Train TNC eBike/scooter Car Automated Walk Special Services By MODE Technology Accessible formats accessible
- 21. Technology Market Forces Policy Affordable options Encouraging collaborative options $ Affordable
- 22. Private Providers Node long distance corridors medium distance node short distance To Nodes Destination Amazing
- 23. To Hub To Main To Destination Maps & Times By TRIP 22 min AMAZING
Editor's Notes
- Building a better mobility system means looking at something old and saying "really?" So MaaSQuatch is building something completely new Where systems are here to move you, not make you wait You don't have to own a car to live and work here. We have modes that you like to use because that's how it should be You can catch one from right here or anywhere in less than 5 minutes Seriously, 5 minutes Amazon reimagined shopping This is mobility reimagined
- We are MaaS Quatch, The Think Tank to Make Mobility Amazing If you didn’t know, a Quatch is someone who has embarrassed themselves, - Like Christopher Columbus. like Christopher Columbus. He sailed to America and thinking he was in India, he called the natives, "Indians"
- Special Needs Rural connections at regional hubs to encourage more shared rides. Change thinking that SOV is expensive and energy inefficient
- The same for frietght.
- Personal Dashboards can show personal savings of time, cost, walking (if desired) + Customer experience ratings
- System dashboards provide an overall management system that can optimize routes responding to worsening congestion (and evaluate overall customer satisfaction)
- Community dashboards can show where systems are working effectively, and where communities struggle to achieve goals or have poor experience
- eeMaaS Quatch Principles (adapted from APTA: The Business Case for Mobility Management) The quality of the customer’s experience is a central, strategic focus for all modes (the emerging strategic goal) Coordinate production of goods and services between public agencies and private providers (the production goal) Performance management balances the quality of the customer’s experience and the efficiency with which resources are used Role of Public Agencies Focus more on improving the speed and frequency of longer trips Improve the reliability and predictability of transit system Insure the minimum quality and connectivity of the TNCs (stepping back from providing all the short trips and last mile connections) Role of Private Providers (TNCs as well as Taxis and paratransit/on-demand services) Provide transportation services that seamlessly integrate into transportation system Personal vehicles may be integrated into the system by sharing rides, drivers, vehicles Automated vehicles (Waymo is entering the market this December) will be encouraged to meet last mile connections. Shipping services (USPS, UPS, FedEx, food delivery) will share data and receive data that helps them more efficiently deliver goods Localized Neighborhood delivery service might accept packages and deliver them more efficiently, and at personally selected times
- Use technology to stitch together a trip Sharing Different modes Focus on types of trips (not modes) - which may be performed by a number of different options (some subsidized by public/private)
- COORDINATED TRIP PLANNING Transit / Ride Share / Bike Share / Walk / Drive / Taxi / Marine – Ferry = available routes / stops (Note: Technology already exists) Freight – UPS / USPS / Fed Ex / small delivery services others trip plans on daily basis and regular routes PAYMENT Single passenger transport payment tool --- single method for patron to pay for all transport services – fares, tolls, parking (Note – Technology exists, but few agreements in place) Consider some form of freight payment tool – pay for pick-up / delivery for small carriers, as scheduled on app REGIONAL PLANNING IMPACTS Where trips to / from Impact on traffic Impact on sidewalks – need to assign access for waiting areas for TNC, bus, freight deliveries Transit schedules / stops; define some TNC routes w/ transit
- Pricing strategies provide incentives, which help change peoples actions
- Pricing strategies provide incentives, which help change peoples actions
- anMMakeWe built a culture of collaboration, built partnerships, And transformed a city. People changed actions, From thinking Modes… To using Nodes. Because collaboration Makes Trips Happen.
- Technology helps people think differently, from modes
- COORDINATED TRIP PLANNING Transit / Ride Share / Bike Share / Walk / Drive / Taxi / Marine – Ferry = available routes / stops (Note: Technology already exists) Freight – UPS / USPS / Fed Ex / small delivery services others trip plans on daily basis and regular routes PAYMENT Single passenger transport payment tool --- single method for patron to pay for all transport services – fares, tolls, parking (Note – Technology exists, but few agreements in place) Consider some form of freight payment tool – pay for pick-up / delivery for small carriers, as scheduled on app REGIONAL PLANNING IMPACTS Where trips to / from Impact on traffic Impact on sidewalks – need to assign access for waiting areas for TNC, bus, freight deliveries Transit schedules / stops; define some TNC routes w/ transit
- Planning protocols – technology or market force – Balance Personal & Government costs Improve personal choices
- Pricing strategies provide incentives, which help change peoples actions
- Improve freight efficiency from first mile to destination
- To nodes (but we just help them make trips)