3. MASTHEAD
The Masthead is the title of the
magazine and is usually used on the
contents page inside as well as the
front cover, and as a logo for
advertising and branding purposes.
The EMPIRE magazine is in bold
capital letters and this is to catch the
audience’s eye and makes them
aware what the magazine is called.
This is the visual branding of the title
and is often done in a specially
designed font to be easily recognised
and unique.
4. MAIN IMAGE
The main image of the magazine is
Captain Jack Sparrow as the magazine
is promoting the new film ‘Pirates of
the Caribbean: On Stranger Tides.
He is placed in the centre of the
magazine so that it is the first thing you
see and it allows the reader to instantly
know that there is a new film and
EMPIRE are going to have a feature
about it.
Captain Jack has an ocean behind him
with waves, this may also add to
enhance the film and what it is about;
Pirates are associated with the ocean.
5. SELL LINES
Short, sharp description of the
title's main marketing point for
example as EMPIRE is a film
magazine the selling line is
‘MOVIES’ BIGGEST YEAR
EVER!’ this relates to the purpose
of the magazine and if a film fan
reads this selling line they will
want to buy the magazine and
find out why it is the biggest year
for movies.
6. LAYOUT
The layout of the magazine is
based around the main image and
this is used to increase the
importance of the main image and
make it bolder.
The colours also are important and
there is lots of blue from the
background of the sea and waves,
this links with the theme of pirates.
