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University of California & LinkedIn 
Elaine Peters – Director, Systemwide Talent 
Acquisition and Executive Recruitment 
#intalent
#intalent
The Transformation 
UC Talent Management Strategy 
#intalent
People – the Most Valuable Resource 
Our faculty. Our students. Our staff 
We are here to innovate and explore. To make things better. 
UC competing for top talent 
• Technology 
• Fundraising 
• Healthcare 
• Executive 
#intalent
The University of California 
Our people exchange ideas, make advancements and educate millions 
Second largest employer in California 
Mission of teaching, research & public 
service 
#intalent
Before The Transformation 
Reactive recruiting 
Limited tools and resources 
Dependent on search firms 
Little external presence on social 
media 
Decentralized talent functions 
Difficulty collecting data 
#intalent
The Approach 
Organization Transformation 
#1 Talent acquisition as a strategic 
partner 
#2 Training, tools and resources 
#3 Telling our story on LinkedIn 
#intalent
After The Transformation 
Strategic business partner 
New proactive approach 
#intalent
After The Transformation 
250,000 Followers 
119,000 employees on LinkedIn 
$2 million savings 
50% internal talent 
#intalent
Trends and Next Steps 
Focus on internal talent 
External hires not as successful 
Employee value proposition 
Candidate experience 
#intalent
Before & After 
Lack of understanding from senior 
leadership 
Commitment from senior leadership 
Dependency on search firms 
Reduced use of search firms 
Limited ability to reach out to 
passive candidates 
Little training for recruiters 
Lack of marketplace presence 
No talent management strategies 
Ability to contact passive 
c andidates 
Recruiters = talent advisors 
Presence through career pages, 
sponsored jobs 
Systemwide talent management 
strategy in place 
#intalent
Closing Thoughts 
Define a talent management strategy 
Identify talent acquisition 
Identify internal top talent 
Provide training & resources 
#intalent
Questions 
#intalent
#intalent
#intalent
Harvard Business School (HBS) 
& 
LinkedIn 
Chirajeet Sen 
Assistant Director, Employment 
HBS Human Resources
Overview 
Fast Facts 
LinkedIn Partnership 
Successes & Challenges 
LinkedIn Partnership? 
Closing Thoughts and Q&A 
Talking Points
Harvard is amongst the top 5 employers in Massachusetts 
Harvard University was founded: 
“To advance learning and perpetuate Posterity; dreading to leave an illiterate Ministry to the churches.”! 
! 
! ! ! !-1643 brochure! 
Support teaching and learning activities 
• HBS is one of the moderately sized schools 
• 13 Schools and Administrative Units within Harvard 
! 
Overview
Fast Facts 
HBS Mission: Educating Leaders Who Make A Difference In The World! 
! 
Total MBA Enrollment: 1837 (913 admitted into 1st year)! 
• Applications received for the Class of 2014: 8963! 
! 
Executive Education: 141 Open Enrollment and Custom Programs! 
• Annual participants: close to 10,000! 
! 
Total Doctoral Enrollment: 143! 
• Applications received for the Class of 2014: 868! 
! 
Staff: <1,000 
• Administrative Management: 595 
• Administrative Support: 344 
• Additional support: contractors, short-term temps
Applicant Tracking System (ATS) 
Number of Applicants Received: 11,230 
Jobs filled: 182 
Fast Facts continued
LinkedIn Partnership 
LinkedIn Recruiter 
Work with us Ads 
1 Job slot
LinkedIn Partnership 
Applicants Interviews Pending Hires 
Ad-hoc use Jul ‘12 – Oct ‘12 193 11 0 1 
Partnership Jul ‘13 – Oct ‘13 325 3 0 3 
Ad-hoc use Oct ‘12 – Jun ‘13 2329 3 0 0 
Partnership Oct ‘13 – Jun ‘14 2749 20 5 2
Successes and Challenges 
• Branding HBS as an employer 
• Similar departments and positions to other organizations! 
• IT ! 
• Operations ! 
• Marketing & Communications! 
• Relationship Management/Business Development! 
• Financial ! 
! 
• Hard to fill positions ! 
• Development/fund-raising! 
• IT! 
• Specific business research! 
• Complements our Applicant Tracking System! 
! 
• Social Media presence!
• Bandwidth 
• How to establish a school-wide cohesive LinkedIn strategy 
• Strike a balance between using search firms and LinkedIn. 
! 
Successes and Challenges
• Yes, we have extended our partnership with LinkedIn for another year and 
added 3 job slots. 
! 
LinkedIn Partnership?
Closing Thoughts and Q&A 
• Invest in what will help 
• Training is valuable 
• Engage others 
• www.hbs.edu/employment/ 
• @HBSJobs
#intalent

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Success with LinkedIn for higher education customers | Talent Connect San Francisco 2014

  • 1. University of California & LinkedIn Elaine Peters – Director, Systemwide Talent Acquisition and Executive Recruitment #intalent
  • 3. The Transformation UC Talent Management Strategy #intalent
  • 4. People – the Most Valuable Resource Our faculty. Our students. Our staff We are here to innovate and explore. To make things better. UC competing for top talent • Technology • Fundraising • Healthcare • Executive #intalent
  • 5. The University of California Our people exchange ideas, make advancements and educate millions Second largest employer in California Mission of teaching, research & public service #intalent
  • 6. Before The Transformation Reactive recruiting Limited tools and resources Dependent on search firms Little external presence on social media Decentralized talent functions Difficulty collecting data #intalent
  • 7. The Approach Organization Transformation #1 Talent acquisition as a strategic partner #2 Training, tools and resources #3 Telling our story on LinkedIn #intalent
  • 8. After The Transformation Strategic business partner New proactive approach #intalent
  • 9. After The Transformation 250,000 Followers 119,000 employees on LinkedIn $2 million savings 50% internal talent #intalent
  • 10. Trends and Next Steps Focus on internal talent External hires not as successful Employee value proposition Candidate experience #intalent
  • 11. Before & After Lack of understanding from senior leadership Commitment from senior leadership Dependency on search firms Reduced use of search firms Limited ability to reach out to passive candidates Little training for recruiters Lack of marketplace presence No talent management strategies Ability to contact passive c andidates Recruiters = talent advisors Presence through career pages, sponsored jobs Systemwide talent management strategy in place #intalent
  • 12. Closing Thoughts Define a talent management strategy Identify talent acquisition Identify internal top talent Provide training & resources #intalent
  • 16. Harvard Business School (HBS) & LinkedIn Chirajeet Sen Assistant Director, Employment HBS Human Resources
  • 17. Overview Fast Facts LinkedIn Partnership Successes & Challenges LinkedIn Partnership? Closing Thoughts and Q&A Talking Points
  • 18. Harvard is amongst the top 5 employers in Massachusetts Harvard University was founded: “To advance learning and perpetuate Posterity; dreading to leave an illiterate Ministry to the churches.”! ! ! ! ! !-1643 brochure! Support teaching and learning activities • HBS is one of the moderately sized schools • 13 Schools and Administrative Units within Harvard ! Overview
  • 19. Fast Facts HBS Mission: Educating Leaders Who Make A Difference In The World! ! Total MBA Enrollment: 1837 (913 admitted into 1st year)! • Applications received for the Class of 2014: 8963! ! Executive Education: 141 Open Enrollment and Custom Programs! • Annual participants: close to 10,000! ! Total Doctoral Enrollment: 143! • Applications received for the Class of 2014: 868! ! Staff: <1,000 • Administrative Management: 595 • Administrative Support: 344 • Additional support: contractors, short-term temps
  • 20. Applicant Tracking System (ATS) Number of Applicants Received: 11,230 Jobs filled: 182 Fast Facts continued
  • 21. LinkedIn Partnership LinkedIn Recruiter Work with us Ads 1 Job slot
  • 22. LinkedIn Partnership Applicants Interviews Pending Hires Ad-hoc use Jul ‘12 – Oct ‘12 193 11 0 1 Partnership Jul ‘13 – Oct ‘13 325 3 0 3 Ad-hoc use Oct ‘12 – Jun ‘13 2329 3 0 0 Partnership Oct ‘13 – Jun ‘14 2749 20 5 2
  • 23. Successes and Challenges • Branding HBS as an employer • Similar departments and positions to other organizations! • IT ! • Operations ! • Marketing & Communications! • Relationship Management/Business Development! • Financial ! ! • Hard to fill positions ! • Development/fund-raising! • IT! • Specific business research! • Complements our Applicant Tracking System! ! • Social Media presence!
  • 24. • Bandwidth • How to establish a school-wide cohesive LinkedIn strategy • Strike a balance between using search firms and LinkedIn. ! Successes and Challenges
  • 25. • Yes, we have extended our partnership with LinkedIn for another year and added 3 job slots. ! LinkedIn Partnership?
  • 26. Closing Thoughts and Q&A • Invest in what will help • Training is valuable • Engage others • www.hbs.edu/employment/ • @HBSJobs