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Pipelining, With a Twist: Engaging Your Hiring Managers in Sourcing | Talent Connect London 2014

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LinkedIn and Regus hiring and management teams share how they built a co-active sourcing model, connecting and coordinating efforts between the recruiting team and the business to co-pipeline for talent.

Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

Published in: Recruiting & HR
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Pipelining, With a Twist: Engaging Your Hiring Managers in Sourcing | Talent Connect London 2014

  1. 1. Lindsay Browning Head of Talent Acquisition, EMEA LinkedIn Talent Pipeline with a Twist #intalent Charlotte Harris Global Head of Recruitment Regus Group plc Niki Brooks Regus Express Recruitment BP Regus Group plc Frank Hattann SMB Sales Director, EMEA LinkedIn
  2. 2. Our Story The Importance of Pipeline to Scale #intalent
  3. 3. #intalent THE REGUS STORY Where we’re going now Universities Railway Stations City Centres t Hotels Airports Retail Community Centres Business Parks Home Workers Service Stations
  4. 4. Partnerships Together Talent Is Your Number 1 Priority #intalent
  5. 5. “We need to hire ASAP, what candidates do we have in our pipeline?” “We haven’t been pipelining” Addressable Market-not identifying and optimising key talent pools. HM & Recruiter starts from scratch. “We’ve spoken to a couple of potentials already” Met for coffee, pre-screened. Exploring conversations have happened. Start discussions. “We have candidates who are in “Talent Tribes” and we are engaging them.” Hiring Manager and Recruiter have collaborated on managing ‘Talent Tribes’ and together have CoActively engaged & Interviewed talent. #intalent
  6. 6. CoAc?ve Funnel Approach IDENTIFY COMMUNICATE MANAGE & SELECT CLOSE & ONBOARD Hiring Manager Recruiter #intalent
  7. 7. Hiring pre 2013 “HR don’t recruit people fast enough for us.” #intalent geographic regions: UK, EMEA, APAC & Americas No system No process No employer brand 4 Centralised staffing teams in each region.
  8. 8. #intalent What to do? ENABLE the hiring managers SIMPLIFY the process Make it SCALABLE
  9. 9. Now, Focus on the Core Engagement Collaboration, Communication and Consistency #intalent
  10. 10. We can assess each candidate’s relative skillset alignment and interest* in LinkedIn to determine a strategy for approaching them More Interest How aligned is their skillset? Are they interested in LinkedIn? Less Interest Other Potential Core Candidates Relatively high interest and lower aligned skillset – perhaps a fit for another role? Have they been InMailed yet? Deprioritise Branding Opportunity Relatively higher skillset alignment but lower interest – focus on building this relationship Relatively lower interest and aligned skillset Lower Skill Alignment Higher Skill Alignment *Skillset alignment is measured using SSI and interest in LinkedIn is measured using Talent Brand Engagement to assess if they have engaged with LinkedIn as an employer on our platform. #intalent
  11. 11. Pipeline Technology #intalent Projects Tags Custom Fields Sources Status Naming How many? Talent Tribes Skills (Java, Mobile) Business Units Amount? Keywords (language) LinkedIn Referrals Recruiter Job Boards Willing to relocate Compensation Availability New Prospect Outreach Underway Future Prospect Not a fit Moved to ATS
  12. 12. Managing Long Term Relationships #intalent Follow Up is critical! Share relevant information Send regular updates Invite to events
  13. 13. #intalent The Brand Brought to Life
  14. 14. Engagement – hiring manager toolkits Improved tools, New languages and Thousands of candidates that want to work for Regus! 1 New on line training for the recruitment system: 2 Advertising Toolkit, new collateral available: 3 Careers Website improved and developed #intalent The localisation of Recruitment is now truly global, with hiring managers in 94 countries selecting their own Talent. We have improved our online training and advertising toolkits and all are available in 14 languages.
  15. 15. Measurements of Success #intalent Relationships Matter and Revenue Impact
  16. 16. Stakeholder Advocacy Long term payoff Short Term Investment #intalent Gain buy in with internal stakeholders
  17. 17. Success Metrics #intalent Growth Metrics Activity Metrics • Lead growth/Profiles Saved • Activity growth (Recruiter usage) • InMail response growth • # of HM Searches • # of Tags/Sources/Status by user • % InMail response rate Engagement Metrics Results Metrics • # Hired through HM Engagement • Reduced Time to Hire • Impact in Revenue • % of HM Engaging With Talent Potentials • # of Prospects in Talent Tribe • HM sharing profiles with each other
  18. 18. Hiring Manager Survey 46% of HMs found the hiring process change from HR taking control of it themselves simple. 71% of HMs did not think anything could have been done better to ease their transition #intalent into the RMS. “Nothing could have been done better – time and experience is enough.” 66% of HMs found the training that they were given helpful. “I did go back over it a second time when I was actually in the process of hiring a person rather than just watching the training and I found that it hit all the areas.” 91% of HM opened requisitions on the system with no questions or problems and 92% of these successfully moved candidates through the correct HR status’s on the system. 43% of HM believe that the pre-screening process for candidates is successful, 45% are not sure.
  19. 19. How is this possible when we have a million other roles to fill? Prioritising, Visibility and Planning #intalent
  20. 20. Key Take-Aways #intalent Partnerships-Stakeholder Buy In? Engagement-How to Hook? Measurements of Success-Impact?

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