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The Future's so Bright or is it?

New research from LinkedIn shines a light on wearables, VR, AI and self-driving cars.

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THE FUTURE'S
SO BRIGHT,
OR IS IT?
NEW RESEARCH FOR LINKEDIN
SHINES A LIGHT ON WEARABLES,
VR, AI AND SELF-DRIVING CARS.
IS WEARABLE
TECHNOLOGY
PART OF YOUR DAILY LIFE?
(E.G., FITNESS TRACKER, IWATCH)
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
1%
DON’T
KNOW
64%
NO
35%
YES
MEN AND
WOMEN
ARE JUST AS LIKELY
TO USE WEARABLES
35% 36%
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
HOWEVER, THE USE OF WEARABLE
TECHNOLOGY INCREASES
WITH SENIORITY...
ENTRY
LEVEL 32%
SNRIC 35%
MANAGER 38%
DIRECTOR 42%
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
…AT LEAST IT
DOES TO A
POINT AS IT
TAILS OFF
AMONG THE
ELITE
32%
PARTNER
40%
VP
38%
CXO
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?

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The Future's so Bright or is it?

  • 1. THE FUTURE'S SO BRIGHT, OR IS IT? NEW RESEARCH FOR LINKEDIN SHINES A LIGHT ON WEARABLES, VR, AI AND SELF-DRIVING CARS.
  • 2. IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE? (E.G., FITNESS TRACKER, IWATCH)
  • 3. IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE? 1% DON’T KNOW 64% NO 35% YES
  • 4. MEN AND WOMEN ARE JUST AS LIKELY TO USE WEARABLES 35% 36% IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
  • 5. HOWEVER, THE USE OF WEARABLE TECHNOLOGY INCREASES WITH SENIORITY... ENTRY LEVEL 32% SNRIC 35% MANAGER 38% DIRECTOR 42% IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
  • 6. …AT LEAST IT DOES TO A POINT AS IT TAILS OFF AMONG THE ELITE 32% PARTNER 40% VP 38% CXO IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
  • 7. This goes hand in hand with age, where use of wearable tech increases - to a point - among older members 26% 18-24 YEARS 37% 25-34 YEARS 38% 35-44 YEARS 40% 45-54 YEARS 36% 55-64 YEARS 22% 65+ YEARS IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
  • 8. USAGE DIFFERS BY MARKET BY ALMOST Brazil is leading the way UK sits at the bottom alongside Australia 46% 31% 20% IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
  • 9. OTHER USAGE PERCENTAGES BY MARKET 38% 38% 37% 37% 36%37%40% 36% 30% IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
  • 10. SELF-DRIVING CAR WILL YOU PURCHASE A WHEN THEY BECOME AVAILABLE?
  • 11. WILL YOU PURCHASE A SELF-DRIVING CAR WHEN THEYBECOME AVAILABLE? 28% DON’T KNOW 48% NO 24% YES
  • 12. WILL YOU PURCHASE A SELF-DRIVING CAR WHEN THEYBECOME AVAILABLE? Openness to buying an SD car when they become available drops off sharply among members over 27% 18-24 YEARS 36% 25-34 YEARS 25% 35-44 YEARS 22% 45-54 YEARS 16% 55-64 YEARS 10% 65+ YEARS 34+
  • 13. WILL YOU PURCHASE A SELF-DRIVING CAR WHEN THEYBECOME AVAILABLE? ARE MOST OPEN TO SD CARS More than 4 in 10 members from India and UAE are open to buying an SD car UK sits at the bottom, just below USA and Australia DEVELOPING MARKETS 47% 44% 13%
  • 14. WILL YOU PURCHASE A SELF-DRIVING CAR WHEN THEYBECOME AVAILABLE? 37% 30% 30% 28% 26% 23% 22% 16% 16% IN THE REST OF THE WORLD...
  • 15. WILL YOU PURCHASE A SELF-DRIVING CAR WHEN THEYBECOME AVAILABLE? Half of all members that are open to buying an SD car are also in market for a VR headset in the next 12 months GLOBAL AVERAGE ONE MORE THING... 2x 50% These respondents are also slightly less concerned with the rise of Artificial Intelligence Global Ave.32%28% VS
  • 17. DO YOU OWN OR INTEND TO PURCHASE A A VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS? 11% YES 66% NO 23% DON’T KNOW
  • 18. DO YOU OWN OR INTEND TO PURCHASE A A VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS? 11% YES 66% NO 23% DON’T KNOW
  • 19. DO YOU OWN OR INTEND TO PURCHASE A A VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS? THE SWEET SPOT IS STILL THAT 25 - 34 AGE GROUP 18-24 YEARS 35-44 YEARS 45-54 YEARS 55-64 YEARS 65+ YEARS 2% 4% 10% 13% 14% 25-34 YEARS 16%
  • 20. DO YOU OWN OR INTEND TO PURCHASE A A VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS? A THIRD OF UAE MEMBERS INTEND ON BUYING A VR HEADSET IN THE NEXT 12 MONTHS 33%
  • 21. DO YOU OWN OR INTEND TO PURCHASE A A VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS? WHILEINTHERESTOFTHEWORLD... 25% 16% 15% 14% 13% 13% 8% 8% 7% 6% 5% India Netherlands Hong Kong Singapore Brazil Australia Canada Germany USA UK France VR INTENDERS are concerned with the rise of AI1 in 10
  • 23. ARE YOU CONCERNED WITH THE RISE OF ARTIFICAL INTELLIGENCE? 10% DON’T KNOW 32% YES 58% NO
  • 24. ARE YOU CONCERNED WITH THE RISE OF ARTIFICAL INTELLIGENCE? BUT MEN ARE A LITTLE MORE DEFINITE IN THEIR THOUGHTS CONCERN ABOUT THE RISE OF AI IS EQUAL BETWEEN DON’T KNOW 8% 59% NO 32% YES 16% DON’T KNOW 53% NO 31% YES MEN AND WOMEN
  • 25. ARE YOU CONCERNED WITH THE RISE OF ARTIFICAL INTELLIGENCE? CONCERN OVER THE RISE OF AI TYPICALLY 41% 18-34 YEARS 37% 25-34 YEARS 32% 35-44 YEARS 29% 45-54 YEARS 28% 55-64 YEARS 31% 65+ YEARS DECREASES WITH AGE
  • 26. ARE YOU CONCERNED WITH THE RISE OF ARTIFICAL INTELLIGENCE? ARE SERIOUSLY CONCERNED WITH THE RISE OF AI 48% 44% 38% 34% 32% 30% India UAE Singapore Brazil Hong Kong Canada 30% 28% 27% 26% 20% Germany Australia UK US Netherlands FRANCE 59%
  • 27. ARE YOU CONCERNED WITH THE RISE OF ARTIFICAL INTELLIGENCE? ONE MORE THING... MORE LIKELY TO CONSIDER PURCHASING AN SD CAR WHEN THEY BECOME AVAILABLE MORE LIKELY TO PURCHASE A VR HEADSET IN THE NEXT 12 MONTHS YET THESE RESPONDENTS ARE NO MORE LIKELY TO USE WEARABLES Global Ave. Among AI concerned 11% 40%VS RESPONDENTSTHATARECONCERNEDWITHTHERISEOFAIARE 60% 250% NO