1. HELIZANA (LIA) CASTRILLON
3294 West Orange Avenue
Anaheim, California 92804
Home 714.827.7985
Cell 949.378.5256
Lia.Castrillon@yahoo.com
SENIOR-LEVEL PROFESSIONAL
BusinessDevelopmentGlobal SalesAccountManagement
Versatile andstrategicexecutive-levelmanagementprofessionalachievingambitiousrevenue objectives
for world-classorganizationsthroughadvancedexpertise innew businessdevelopment,global sales,
and account management.
Excellentnegotiator,
Fluentin:Portuguese,SpanishandEnglish.
WithSuperbrecord,for developingeffectiveglobal salesstrategiesinparticularlythroughoutLatin
Americanmarkets.
More than 14 yearsof experience complementedbyamaster’sdegree.
Areas of expertise include:-
NewBusinessDevelopmentAccountManagement,GlobalSalesRelationshipBuildingB2BSales
Strategic,PlanningTeamLeadershipNegotiations,Global MarketingPresentations,CustomerService,
Contract Management,StrategicPartnerships,OperationsManagement,AccountRetention,Regulatory
Compliance,LogisticsBiddingProcesses
Specialties:Openandmanage newaccountsaswell asretaincurrentcustomers.
Negotiate priceswithvendorsandbuyers,issuepurchase orders,proformainvoice
Responsible forRequestforQuote,price proposal andnegotiationforfactoryNew (OEM),Overhaul,
NewSurplus,ARparts,Exchange programand etc.
PROFESSIONAL EXPERIENCE
SML ENGINEERING INC,Santa Ana- California 2013 – Present
Salesand BusinessDevelopmentManager
DutiesandResponsibilities:
DevelopandManage the SML EngineeringInc.sectoronthe Market forAviation,Aerospace,Medical,
Automotive andMarine
Researchandidentifyprospectivecustomers
Participate inIndustryTrade Showsandfollow uponsalesleads
Identifyspecificcustomerneedsworkingcloselywithcustomertoidentifytheirneedstoincrease the
salesandthe companybottomline
Expandcustomerbase
Accomplishment: In 16 monthwithSML Engineering,Ibroughtover23 new customersandthe most
importantonesare:Vacco, StanfordMu, Boeing,Amphenol,SpaceX .
2. AIREAGLE AVIATION LLC, Laguna Hills, California 2004 – 2013
SalesDirector for Latin America, Middle East and part of Europe
DutiesandResponsibilities:
Ledglobal businessdevelopmentinitiatives,andheadedaglobal managementteamtoexpand
customerbase and secure newbusinessthroughoutkeyterritoriessuchasLatinAmerica,Europe and
the Middle East.Createdand deliveredconsultative salespresentationsinalignmentwithclientneeds.
Ledall stagesof the salescycle, fromperformingcontractnegotiationsandorchestratinglogisticsto
ensure deliveryof optimal customerservice.Liaisedwithfreightcompanyrepresentativesandvarious
vendorcontacts.Cultivatednewleadsbyexecutingacomprehensiverange of prospectingactivities.
Obtainedprice quotesforcustomerrepairs.Representedcompanyatindustrytrade showsworldwide
to increase brandawareness.
I generated$3Min revenue throughouttenure bypenetratingnew marketsthroughoutLatinAmerica,
Europe and the Middle East while maximizingaccountretentionacrossexistingcustomerbase,
positioningAirEagle tocompete withlarge OEMsanddistributors,byinnovatingpricingprogramsto
obtaindeepdiscounts.
ADDITIONAL CAREER HIGHLIGHTS
HANSAIR LOGISTICS INC.,Lake Forest, California 2003 – 2004
SalesAssistant
DutiesandResponsibilities:
Playedakeyrole,inboostingsaleswithinLatinAmericanmarkets.Optimizedpricingthroughsharp
negotiationswithvendorsandbuyers.
UNIGLOBEAEROSPACE, Irvine, California 2000 – 2003
International Account Manager
DutiesandResponsibilities:
I achievedobjective of $500K insaleswithin3monthsby leveraginglanguage skills,tobuildnew
relationshipsacrossSouthAmericanaccounts.
EDUCATION
Master’sDegree inBusinessOperationsManagement
Faculdade de Administracaoe Economia(F.A.E) Sao Paulo,Brazil
Bachelor’sDegree inBusinessManagement
Fundacaode EnsinoOctaviodaSilvaBastos(F.E.O.B) Sao Paulo,Brazil
