This document provides a summary of Elvis Kalnins Medina's professional experience and qualifications. It outlines his 15+ years of experience in marketing, business development, and strategic planning, primarily focused in Canada, the US, Latin America, and Costa Rica. His experience includes senior roles developing business and digital strategies for various multinational consulting and marketing firms. He has a background in industrial engineering and experience in areas such as marketing management, brand development, product marketing, and business negotiations.

1. Elvis Kalnins Medina
ekalnins@gmail.com § Cell: +506-8812-9835 § San José, Costa Rica
PROFESSIONAL PROFILE
Innovative and forward-thinking commercial strategist with more than 15 years of multicultural marketing experience driving emerging,
high-growth, and powerhouse brands to the forefront of their markets. Industrial Engineer, highly experienced in business development focused
on negotiation, process improvement and development for sales and purchases. Oriented towards problem- solving. Highly experienced in relating to
customers and distributors in order to develop markets and new products, through an ability for quick learning on innovation of technologies and
processes. Outstanding performance in, always achieving a high level of trust, transparency and fair dealing, in order to attain a successful scenario.
Extensive international experience and deep understanding of business relationships between parties from different cultures consumers from
Canada, US and Latin America. Multilingual in English, French and Spanish.
Areas of expertise:
MARKETING MANAGEMENT - BRAND DEVELOPMENT - STRATEGIC PLANNING - PRODUCT MARKETING
MARKET RESEARCH - DIGITAL ADVERTISING - PACKAGING STRATEGY -
BUSINESS DEVELOPMENT - COMPETITIVE ANALYSIS - REVENUE GROWTH
PROFESSIONAL EXPERIENCE
INTERGRAPHIC DESIGNS: (US -CANADA-COSTA RICA)
Multinational consulting company that develops business strategies through digital channels such as web systems, applications, email
marketing, positioning and social networks.
SENIOR BUSINESS DEVELOPER (CANADA & COSTA RICA) (2013 to Present)
Increased corporate customers´ portfolio of corporate customers of IntergraphicDESIGNS, achieving more than 20 percent of the total
annual sales, 2010-2013.
− Digital strategies development for customers, accompanying qualified prospective and current customers achieving high-level projects,
with budgets averaging from $10,000 to over $200,000 per year per customer.
− Lead the project production team for Canada and Costa Rica, 2012-2013.
− Management and development of the 53 percent of total sales, 2013-2015.
− Deeper understanding of customer needs.
− Strategic leveraging across markets and different strategies (Canada and Costa Rica).
− Successfully managed business with private and public customers.
PROJECTS AND BUSINESS DEVELOPMENT SENIOR MANAGER (2010 to 2013)
− Lead business relations with Canadian partners www.crealinkmedia.com.
− Lead representation of Canadian digital products in the Costa Rican market – http://en.myvirtualpaper.com/
− Coordinated the production team for projects at national level and in the North American market (USA and Canada).
− Commercial knowledge in web development technologies.
XPAND GROUP S.A. AND DESITEC S.A. (US –CANADA - PANAMA-COSTA RICA)
Multinational consulting company that developed business strategies through consulting and market assessment studies. A company devoted to
commercialization of services in telecommunications, computing and car accessories.
CO FOUNDER AND SENIOR MARKETING MANAGER PORTFOLIO (2006 to 2010)
Market analysis for technology corporations, achieving negotiations of alliances and business representations between companies in Canada,
US and Costa Rica.

2. − Market analysis for natural drinks, and contact with factories in China and North America, on behalf of a group of investors who are
partners of the companies Spoon and Azafrán. This included an analysis and coordination of introducing white teas into the Costa Rican
market, 100 percent of them of the Steaz brand imported from the US, and their marketing at sales points.
− Successful negotiation with the supplier of the “MrHandsFree” hands-free devices in Belgium, achieving representation in Costa Rica
and distributing the product through distribution channels at automobile boutiques and car dealers such as VEINSA, through their
Multi-Accessory stores.
− A 25 percent increase in profit percentages, achieving better negotiations with domestic and international wholesale suppliers.
− Led projects related to planning, human resources management, logistics, negotiations, legal and technical assistance, and alliances for
the creation of businesses and potential opportunities for customers.
− Led sales personnel (salespeople and aides) for special projects.
− Managed the business relationship with North American customers that were analyzing the Latin American market in order to expand
their operations.
COOPERATIVA DE PRODUCTORES DE LECHE DOS PINOS R.L. – Alajuela, Costa Rica
Central America Largest dairy company.
PURCHASES AND PACKING EXECUTIVE (2001 to 2005)
Managed $200,000 - $2,000.000 monthly budget. Focused on controlling stock levels according to corporate policies.
− Decrease in inventory shortages by 25 percent, by applying industrial techniques, carrying out purchase analyses and applying
appropriate inventory levels.
− Restructuring of packages for distribution. A special achievement in this area was the success in eliminating a monthly loss of product of
6 million colones, through re-engineering the structure of the 600 gr packaging box for Pinito Powdered Milk.
− Coordinated saving projects achieving highest decreases on behalf of the Purchases Management.
− Designed bids and contracts for purchase negotiations.
− Analyzed the global situation concerning rising prices of oil derivatives, in order to determine the consequences for the Cooperative in terms of
costs.
EDUCATION
UNIVERSIDAD DE COSTA RICA (UCR)
Marketing and Sales Technician
UNIVERSIDAD INTERNACIONAL DE LAS AMERICAS (UIA)
Licentiate Degree in Industrial Engineer