2. Market research id defined as :the action or activity of gathering information about consumers'
needs and preferences.
For a film this means finding out from the general public what they want from film; movies
have a variety of ways for conducting market research that takes place from starting the films
concept all the way to its release. These include
concept testing, which evaluates reactions to a film idea and is fairly rare;
positioning studios, which analyse a script for marketing opportunities;
focus groups, which probe viewers' opinions about a film in small groups prior to release;
test screenings, which involve the previewing of films prior to theatrical release;
tracking studies, which gauge (often by telephone polling) an audience's awareness of a film
on a weekly basis prior to and during theatrical release;
advertising testing, which measures responses to marketing materials such as trailers and
television advertisements;
exit surveys, that measure audience reactions after seeing the film in the cinema
3. Market research is important for a lot of reasons. For a start it means
that film companies can get an idea about what moviegoers want
from a film.
The market research that is conducted by the film can play a big part
in shaping the film and can really change a films plot or characters
depending on what the audience want.
Sometimes the market research after the film has been showed can
either ensure that films similar will continue being made or that type
of film is stopped for a long time all based on positive or negative
movie feedback
4. We got a lot of feedback for our film after we showed the rough cut.
A lot of the feedback that we got involved making the music in the teaser
trailer less over the top by reducing the amount of layers that were in the
track as they made it too overcrowded.
Another problem with the music was the fact that it didn't entirely match
up with the teaser trailer this meant that it could be quite jarring for the
audience as a crescendo in the music could look very out of place with the
teaser.
Finally we had a problem with the fact that the teaser seemed too much
like a film opening than an actual teaser trailer.
5. In response to the feedback that we got about the teaser we made a lot of changes
For a start we toned down the music a lot more by removing a lot of the layers and
leaving a simpler tune in the background
The music was also made much quieter in the teaser to make it less of a shock
when watching the teaser
We also went through the teaser and the music and made the music and the teaser
match up.
We also made the teaser seem a lot less like a film opening. We did this in a few
ways like cutting scenes that build more plot and putting text between some of the
scenes.
6. By the time of the
rough cut screening
our poster wasn’t
finished but the
feedback that we did
get about it was:
Make the title stand
out more
Make the entire poster
darker
Make the colours in the
poster seem more flat
7. As you can see that we made a
lot of changes for the final
product
First we acted on the feedback
by making the title stand out
more
We also made the entire poster
darker
We also kept the colours more
flat in the poster
We also made our own
changes to it like making a
silhouette more a big focus,
giving the poster a red hue and
adding a tag line to the poster
8. The magazine was also not
finished but we tried our best to
act on the feedback we got
First they wanted us to add more
text to the magazine cover
A big part of the feedback was
keeping a consistent brand
identity to the products
Make the image on the magazine
blend in with the rest of the
magazine
Changing the titles of the film on
the magazine to made up ones
9. The final product of the magazine
acted on the feedback
We added more text to the
magazine
Blended the image in by making
the edges glow slightly
Kept a brand identity if the text
on the film title
Changed the titles of the films
used to made up ones
Made the whole magazine more
visually interesting
