audience feedback

1. Luke Elbishlawi

2.  Market research id defined as :the action or activity of gathering information about consumers'
needs and preferences.
 For a film this means finding out from the general public what they want from film; movies
have a variety of ways for conducting market research that takes place from starting the films
concept all the way to its release. These include
 concept testing, which evaluates reactions to a film idea and is fairly rare;
 positioning studios, which analyse a script for marketing opportunities;
 focus groups, which probe viewers' opinions about a film in small groups prior to release;
 test screenings, which involve the previewing of films prior to theatrical release;
 tracking studies, which gauge (often by telephone polling) an audience's awareness of a film
on a weekly basis prior to and during theatrical release;
 advertising testing, which measures responses to marketing materials such as trailers and
television advertisements;
 exit surveys, that measure audience reactions after seeing the film in the cinema

3.  Market research is important for a lot of reasons. For a start it means
that film companies can get an idea about what moviegoers want
from a film.
 The market research that is conducted by the film can play a big part
in shaping the film and can really change a films plot or characters
depending on what the audience want.
 Sometimes the market research after the film has been showed can
either ensure that films similar will continue being made or that type
of film is stopped for a long time all based on positive or negative
movie feedback

4. one of the main points of feedback that we got was to make sure that when shooting in the woods we
don't just film some shots of the trees and leaves. we need to make sure that we get some really
interesting shots in the film and that we make sure that the teaser trailer stays interesting. this is because
when filming in the woods it is easy to just film the trees and then set a dark filter over it in editing in
order to make it look creepy. however this wouldn't give an interesting teaser at all so we need to make
sure there's some interesting camera shots and some actual content to the teaser
make it clearer how many characters in the film as it should only be one or two that is the focus.
don't go too complicated with what we are going to film some shots simply won't be able to with the
equipment available to keep the teaser simple while still having some interesting shots in it

5.  We got a lot of feedback for our film after we showed the rough cut.
 A lot of the feedback that we got involved making the music in the teaser
trailer less over the top by reducing the amount of layers that were in the
track as they made it too overcrowded.
 Another problem with the music was the fact that it didn't entirely match
up with the teaser trailer this meant that it could be quite jarring for the
audience as a crescendo in the music could look very out of place with the
teaser.
 Finally we had a problem with the fact that the teaser seemed too much
like a film opening than an actual teaser trailer.

6.  In response to the feedback that we got about the teaser we made a lot of changes
 For a start we toned down the music a lot more by removing a lot of the layers and
leaving a simpler tune in the background
 The music was also made much quieter in the teaser to make it less of a shock
when watching the teaser
 We also went through the teaser and the music and made the music and the teaser
match up.
 We also made the teaser seem a lot less like a film opening. We did this in a few
ways like cutting scenes that build more plot and putting text between some of the
scenes.

7.  By the time of the
rough cut screening
our poster wasn’t
finished but the
feedback that we did
get about it was:
 Make the title stand
out more
 Make the entire poster
darker
 Make the colours in the
poster seem more flat

8.  As you can see that we made a
lot of changes for the final
product
 First we acted on the feedback
by making the title stand out
more
 We also made the entire poster
darker
 We also kept the colours more
flat in the poster
 We also made our own
changes to it like making a
silhouette more a big focus,
giving the poster a red hue and
adding a tag line to the poster

9.  The magazine was also not
finished but we tried our best to
act on the feedback we got
 First they wanted us to add more
text to the magazine cover
 A big part of the feedback was
keeping a consistent brand
identity to the products
 Make the image on the magazine
blend in with the rest of the
magazine
 Changing the titles of the film on
the magazine to made up ones

10.  The final product of the magazine
acted on the feedback
 We added more text to the
magazine
 Blended the image in by making
the edges glow slightly
 Kept a brand identity if the text
on the film title
 Changed the titles of the films
used to made up ones
 Made the whole magazine more
visually interesting