The document discusses the target audience for a new thriller film. The main audiences are teenagers, who would be most likely to engage with promotion on social media due to the young female protagonist and music/fashion featured. Additionally, the document notes that crime and mystery fans may also be interested given the thriller genre. Demographics like age, interests in crime/mystery, and gender are identified as important factors, with the film potentially appealing more to female teenagers based on its young cast and lack of an attractive male lead.

1. Who would be the audience for
your media product?
I think our audience would mainly be targeted at teenagers because it
has a young girl as the main character. Also because we didn’t have a
large budget to advertise our thriller opening, the internet would be the
quickest and cheapest way to get our film noticed. Teenagers use social
networks more than most other people so they would be more likely to
go watch our thriller. Another audience target would be people that are
interested in crime thrillers or psychological thrillers.

2. Demographics
The demographic categories for our thriller would be age,
interests and gender. I think both men and women would be
interested in watching our opening but because there isn’t a
young, good looking man in it maybe females would be less
likely to watch it. Age is an important category as the cast is
mainly young people. The main character is a young female and
so teenagers are more likely to be interested. Also, people
interested in crime and mystery might also be interested in
watching Uncovered. Certain aspects of our opening such as the
music the young girl is listening to at the start of our opening
would be similar to the type of music teenagers listen to so it is
suited to the audience. The main character is wearing a black top,
black leggings and air max trainers which are very popular
amongst teens.