The target audience for the film is 15-30 year olds who enjoy thrillers and crime genres. Younger people can relate to the young characters and storyline about dating and relationships, while older audiences can understand the complex plot. Both males and females are targeted to increase revenue, as men typically enjoy the action and crime elements while women can relate the storyline to their own lives. The ideal viewer has a boring daily life and uses films to experience thrills and danger vicariously. They are up-to-date with modern technology, music trends like indie and rock, and social media platforms. Their style is ordinary and they enjoy gaming in their free time.
2. Age
Our typical audience member is likely to be aged between 15-30
The minimum age for our audience member is 15 ay typically in our film some scenes
are quite violent and graphic such as the murder scene. This means that anyone under
the age of 15 might not enjoy a film like this because of the content and might get
scared from it.
Also the storyline might not be able to be understood by anyone under the age of 15
and would make more sense for an older person. This is because the storyline is based
around dating and jealousy and under the age of 15 they may not have experienced
these things in real life so they cant relate to it as much.
Another reason that we have such a young audience is because the characters in the
film are young as well so the audience can relate with the characters and enjoy
watching it as they can compare it to their own lives.
As we can see in the photo that the people that watch
thrillers he most is mostly the younger generation as
from 14-34 they make up 56% of the people that watch
these films. This is why we have aimed our audience at
ages 15-30.
3. Gender
Our film is likely to attract both males and females and that is who our film is targeted at.
This is to draw in more money for the film and apply to a wider audience.
The reasons that our film would apply to men is that it is a crime thriller meaning that they would
enjoy the action side of it and the crim side of the film as typically men enjoy watching films with
this type of content.
Also two of the main characters are males meaning that the film would apply to them and they
would enjoy watching it as they can relate it to their own lives.
The film would also apply to women as well as typically women enjoy watching thrillers, such as
ours, as they enjoy the storyline and like watching the events that typically occur in thriller
movies as they can relate it to their own lives and imagine what would happen if it happened in
their own lives.
This graph shows that mostly women will watch
thriller movies but men do as well. As we want our
target audience to be a mass audience and to bring in
more revenue from having a mass audience we are
targeting our film at both men and women.
4. Personality traits
Typically the people that we would target our film towards would
have normally quite a boring life and doesn’t experience many
thrills in the real world. Our film is directed too these types of
people as our film allows them to escape the ordinary life and
escape into the film world. From this they can experience thrills
and danger in our film but without actually experiencing any
danger and still being very safe in the comfort of their own home.
Our film also is for modern people as our film uses modern
technology, such a smart phones, so typically the audience
member that we are aiming our film at would be up to date with
modern technology.
Our target audience that we are aiming the film at would wear
current and modern clothes. This type pf person might wear
normal mainstream teenager clothes as our film has characters
like this so the audience can relate to them in this way.
The target audience is typically seen as a geek as well as they
relate to the geeky character of Chad from having glasses and
from the website Tribes they are most likely to look more like a
geek, as shown on the right. They would relate to chad as they
both have glasses and are both geeks. This would be our target
audience as they typically like to spend a lot of time at home
watching movies such as our and enjoy antisocial time at home
without anyone else.
6. Numbers
1. This is the type of music that our target audience is typically interested in and likes. These
genres include indie music as well as rock music. This is because typically people who
watch thrillers also enjoy listening to this type of music.
2. These are the social media and apps that this target audience use frequently and are
constantly online and checking them. They also use apps such as Netflix and YouTube as
they enjoy watching many movies and thrillers through these apps.
3. There clothing isn't very original and typically buy clothes from these stores and wear
ordinary teenagers clothes. They don’t wear anything special or different and usually wear
plain small branded clothes which are usually not too over the top from the shops shown in
the pictures. Typically when they shop at these shops they tend to go with darker clothes
as this suit their personality as well as their music choice.
4. These are the kind of music that this person is typically interested in and enjoys watching
on a regular basis. They enjoy watching thriller/horror movies as they enjoy being scared
and getting thrills through these movies without experiencing any real danger.
5. We can see from these pictures that this target audience is modern and up to date and
uses these kind of technology frequently. They enjoy gaming and gaming consoles as when
they aren't watching movies they are playing on a gaming console.
