This document summarizes the services provided by Arnold IT, including social content development, web traffic strategies, social presence management, analytics, and strategic information services. It discusses Arnold IT's work on blogs for Ebsco, search engine optimization, and engineering blogs. It outlines their approach of understanding problems, planning solutions, testing and modifying approaches, and focusing on creating original content, RSS feeds, tweets, and social media updates to drive traffic for clients. Metrics provided show success in increasing unique website visitors from 1,000 to 4,000 within a month for one client.

1. Beyond SEO … Social Marketing The Physics of Information Reproduction Prohibited without PriorWritten Permission. © Stephen E Arnold, 2010

2. Strategic information services… The Point (Top 5% of the Internet), sold to Lycos for $4.3 million in 1996 “Google Beyond Text,” available in September 2010 “Google: The Digital Gutenberg”, May 2009 “Successful Enterprise Search Management,” January 2009 “Beyond Search” in April 2008 “Google Version 2.0” in September 2007 “The Enterprise Search Report” 1st to 3rd edition, 2003 – 2006 Additional information at www.arnoldit.com/sitemap.html Email: sa@arnoldit.com Voice: +1 502 228 1966

3. http://www.arnoldit.com/wordpress

5. Who We Are

7. Social content development Web traffic strategies Social presence management Analytics Strategic information services Engineering services and support Email:sa@arnoldit.com Web site: http://www.arnoldit.com Web site: http://ssnblog.com (demo) Web log: http://www.arnoldit.com/wordpress Web site: http://www.theseed2020.com Web log: http://www.arnoldit2.com/igearblog Web log: http://www.arnoldit2.com/taxoblog

9. Social Blog (Ebsco) Framework for topical blogs News Rich media Real time content Ebsco will use framework for educational blogs

10. Search Blog Original content 35,000 uniques per month Google PageRank, 6

11. Taxonomy Blog (Access Innovations) Original content Roll out in July 2010 Designed to build company’s Google ranking

12. Engineering Blog (IGear Inc) Original content Roll out in September 2010 Designed to define a market space: Monitoring of industrial robots and smart machines”

13. Partners Adhere Solutions, Google authorized partner funded by Google Answer Maven, research and information analysis DeStricker & Associates, content development and editorial flow Flank Associates, online systems engineering ROI Inc, Financial and strategic business planning 10 content creators (writers and editors) who produce original, high value content

14. Information Physics Know How, Code, Content

15. Understand the Problem

16. http://static.panoramio.com/photos/original/5321267.jpg

17. Smash Through

18. Plan Test Modify Adapt Repeat

19. Problem No Visibility, No Traffic

20. ExampleSolution 1 Web site with low traffic growth / immediacy Sign up form and traffic needed

21. ExampleSolution B 1 Fresh, original content related to client’s market Web site with low traffic growth / immediacy

22. ExampleSolution C 1 Fresh, original content related to client’s market Web site with low traffic growth / immediacy 2 RSS Feed

23. ExampleSolution D 1 Fresh, original content related to client’s market Web site with low traffic growth / immediacy 2 RSS Feed 3 Autopopulate Facebook page

24. ExampleSolution E 1 Fresh, original content related to client’s market Web site with low traffic growth / immediacy 2 RSS Feed 4 Automatic Tweets 3 Autopopulate Facebook page

25. ExampleSolution 5 1 Fresh, original content related to client’s market Web site with low traffic growth / immediacy 2 RSS Feed 4 Automatic Tweets 3 Autopopulate Facebook page

26. Day 43 Traffic hits 4,000 uniques by July 13, 2010 up from June traffic of 1,000 uniques Number one in results list for “IGear”. Before on page 10 of results list

28. Results

29. Summary

30. Real Impact

31. http://vedanaturalenergy.com/images/categories_desc/EMF/ originals/KidsonMobilePhone.jpg http://scrapetv.com/News/News%20Pages/ Health/Images/old-people-on-computer.jpg Reach Market

32. DNA: Social and Tech

33. http://blogs.oracle.com/fusionecm/sisyphus.jpg Consistent, Quality Work